Recently, " Three Squirrels " released its third quarter report. Its performance continued its performance in the first half of this year and continued to decline.
financial report shows that Three Squirrels' revenue in the third quarter was 1.219 billion yuan, a year-on-year decrease of 32.63%; net profit attributable to shareholders of listed companies plummeted 87.43% to 11.3653 million yuan, and net profit excluding non-operating items was nearly 95%. Since the beginning of this year, the net profit attributable to shareholders of listed companies by Three Squirrels has decreased by 78.86% year-on-year.
, which was once the first food stock in China, has now pushed itself on the cliff.
Security issues frequently occur
1. Fried geckos
Just a few months ago, someone unexpectedly found a "fried geckos" among the multi-flavored peanuts sold by Three Squirrels, and the news immediately rushed into the hot searches. As the incident continues to ferment and spread, the Three Squirrels began to vigorously supervise their product technology and quality, and made it clear that geckos are basically impossible to mix in the process of producing food and packaging food. However, the "fried geckos" incident has not yet been clearly explained.
2. Deoxidant leaked
. It is also this year that three squirrels were exposed that pregnant women had eaten food that leaked deoxidant. In response to the official customer of the Three squirrels, the deoxidant is not harmful to the body and pregnant women can drink more water. However, until things continue to ferment and under pressure, the Three Squirrels had to respond. The deoxidant in the food packaging was caused by improper operation of the factory staff. Pregnant women who consumed the product were provided with free full physical examinations, and they would be fully responsible for the consequences caused by the deoxidant in the future.
After these bad product quality incidents occurred, Three Squirrels did not apologize and compensate and resolve the problem immediately, but instead cleared the responsibility, which led to consumers being extremely dissatisfied with the way Three Squirrels handled.
OEM, is OEM really bad?
1. Strictly filter the suppliers
. Three squirrels have these quality and safety problems, which is related to the "Official Brand Model" of Three squirrels to a certain extent. Because Three Squirrels have a large number of production areas and supply chains, it is difficult for its company to strictly control the goods produced by each factory to meet the requirements and cannot establish a complete standardized supply chain, but it is not completely impossible.
Three Squirrels need to strengthen their supervision of major OEM factories in the future, and also strictly review and assess suppliers, increase quality inspection efforts from all aspects of food, and accumulate good brand effect .
2. If there is a problem, you must be responsible for the maintenance of the brand image. You should not just rely on strictly reviewing your own factory every day, but also for the problems of your own products. Three Squirrels need to strictly train their customer service staff and must not seldom eliminate responsibilities again. If there is a problem with the safety and quality of the product, the brand must apologize and compensate in a timely manner and strictly investigate the cause of the matter. Remember not to lose the big picture because of the small.
So are you still optimistic about the future of Three Squirrels? Everyone is welcome to leave a message in the comment area for discussion!
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