Luo Yonghao starts Taobao live debut! The number of viewers easily exceeded 10 million... The AR entrepreneurial project just raised 400 million yuan, and these well-known institutions invested in
Luo Yonghao, who announced his "retirement from the Internet" a few months ago, returned to the public. On October 24, his "first show" on Taobao Live attracted attention.
At 6 o'clock tonight, Luo Yonghao appeared in the Taobao live broadcast room on time, starting the live broadcast of "Double Eleven" with Coca-Cola for 9.9 yuan per box, three squirrel biscuits for 1 yuan, and craft beer for 1 yuan. In the live broadcast room of making friends, you can see that the live broadcast product categories include food, home appliances, mobile phones, beverages, wine, health products, etc. Just an hour later, the number of viewers in the live broadcast room has exceeded 5.5 million. Two hours later, the number of viewers in the live broadcast room has easily exceeded 10 million.
Luo Yonghao opened a new battlefield for Taobao live broadcast
Before the official broadcast, on October 20, the official Weibo confirmed that the live broadcast room of the friend will be in Taobao live broadcast, participate in the "Double Eleven" of the friend, and the name of the Taobao live broadcast room is determined as "Luo Yonghao".
Previously, Luo Yonghao's live broadcast room and Douyin were exclusively cooperated with Douyin. He only launched live broadcasts on Douyin. He made his debut on Douyin live broadcast at 8 pm on April 1, 2020, and created a total of 48 million views in 3 hours and a total sales of over 110 million yuan. He became the largest anchor for Douyin in one fell swoop. In the next two years, Luo Yonghao's live broadcasts sold more than 100 live broadcasts, paid off his personal debt of over 600 million yuan, and made friends and developed into an industry-leading live broadcast institution.
This time, it once again entered Taobao live broadcast. Lao Luo 's reason is that "the men's needs should be managed by someone." Luo Yonghao revealed in his personal WeChat video account and Weibo preview that "he specially prepared a lot of good things for men who don't know how to shop", including mobile phones, graphics cards, computers, novel and unique digital products, big-name sports shoes and clothing, and big-name wines, etc.
Make friends and respond to the action of joining Taobao live broadcast across the platform, saying that the company is continuing to look for growth opportunities, and Luo Yonghao started live broadcast on Taobao for his own business development considerations. In the future, including Luo Yonghao, anchors who make friends and sign contracts will also come to Luo Yonghao's live broadcast room to meet consumers.
"retreat the Internet" to start a business, with the direction of AR
Last week, media revealed that Luo Yonghao announced his entrepreneurship, the AR company "Thin Red Line" (thin red line), has recently completed an angel round of financing of nearly 400 million yuan, led by Meituan Dragon Ball, followed by nine institutions including Jingwei Venture Capital and Lanchi Venture Capital , and plans to continue to open a new round of financing by the end of October. "Luo Yonghao's financing process has also been full of twists and turns. Although many leading institutions are optimistic about Luo Yonghao himself, they lack confidence in the OS (system) direction of their AR entrepreneurship, and their valuation has also declined from the early 2 billion yuan." The report said. Currently, Thin Red Line's valuation range is 1 billion to 1.5 billion yuan.
public information shows that Thin Red Line is an AR smart product developer, focusing on the field of AR ( augmented reality ), mainly engaged in the design, development, production and sales of AR smart product, and is committed to providing users with the next generation of smart products.
On June 7 this year, Luo Yonghao announced his withdrawal from the management team of "Make a Friend" and shifted his work focus to AR entrepreneurship projects. At the same time, Luo Yonghao said that he would not leave the company completely, and would still be in the live broadcast room of making friends and selling goods for two to three live broadcasts a month.
htmlOn the evening of June 12, Luo Yonghao posted a farewell to the social platform and explained his next destination: "'The truth is coming to an end, and I will start a business again. This time, the entrepreneurship is an AR technology company."
As for the reasons for choosing AR, Luo Yonghao said that AR is the next generation computing platform. He wants to make something like iPhone + iOS in 2007 in the AR era and become a company like Apple on the next platform.He said that he was sure to win at the product level, but this kind of platform-level war is not enough to rely on good products alone, so he is also ready to be acquired by large companies. If it really doesn't work, he will do Huami OV in the AR era. Luo Yonghao will put everything into starting a business and said that this is the last opportunity, and he believes that he will leave something for the world.
In June this year, Luo Yonghao commented on the current situation of the AR industry in an interview with the media, " At present, the hardware level of the entire industry has not been commercialized on a large scale and succeeded, such as power consumption, heating, weight, battery life, etc., which is far from being acceptable and able to consume by ordinary consumers. Those companies that force their products to be sold now must lose one piece. It is generally estimated in the industry that it will take about 5 years to basically mature commercialization conditions. "
live e-commerce to seize the "Double Eleven"
is not just Luo Yonghao. On the eve of "Double Eleven", celebrities such as Yu Minhong , Zhang Cecilia and other celebrities have also announced their entry into Taobao Live, using Taobao Live as a long-term business position. New Oriental said that on October 31, Yu Minhong will conduct a one-hour live broadcast on Tmall's "New Oriental Xuncheng Education Store", mainly sharing the content of college students' learning and growth plans.
"This is a regular action. Last year, Teacher Yu also did such a live broadcast in the live broadcast room. He mainly shared some ideas and did not introduce any products." New Oriental responded to the media. According to insiders, the New Oriental live broadcast team has two lines, one is the New Oriental live broadcast room and the other is the Dongfang Selection live broadcast room. Dongfang Selection, which is popular in Douyin, will not participate in this Taobao live broadcast.
On the eve of "Double Eleven", the every move of new live e-commerce forces has attracted much attention. Douyin and Kuaishou have successively launched the "Mall" channel; B station also joined the fierce battle to open a live shopping partition for e-commerce - the "green light", giving UP owners a public domain entrance to bring goods.
2022 Tmall's "Double Eleven" pre-sale was officially launched at 8 o'clock tonight. Alibaba Taobao Tmall Industry Development and Operation Center President Chuxue said that in the past year, more than 800 new brands have grown by more than 100%, and a total of 1.2 million new merchants have been added on Taobao and Tmall, and more than 500,000 new anchors have been added to Taobao Live. At the Taobao Live Ceremony held last month, as a measure to deal with platforms such as Doukuai, Taobao launched the concept of "new content era" to fully open the Taobao Live 2.0 era. For e-commerce anchors on the platform, the most critical change is that the traffic distribution mechanism of Taobao Live has changed, from the previous "transaction-based" to the dual indicators of "transaction + content".
Some industry insiders pointed out that the operating environment of different platforms naturally differs from the minds of customers. Take Douyin and Taobao as examples as examples. The former adopts a decentralized traffic distribution mechanism to reach the purchasers through content, which is conducive to the rapid growth of new anchors; the latter is to strengthen content from e-commerce, and the ceiling for selling goods is higher. For anchors, you can achieve comprehensive growth through selling goods on multiple platforms.
