Beijing Daily Client | Reporter Sun Ying Liu Ping
AR explores the shop and wears cloud mirror. Big data tells you what is worth buying , and cultivates leading digital consumption companies... The reporter learned from the "Meet Fengtai ·Zhonghui Jingcai" Fengtai Enterprise Digital Consumption Special Conference held on October 25 that Fengtai District lays out the entire digital consumption chain and continues to strengthen the cultivation of enterprises in the sub-sectors of the digital consumption industry. In the first half of this year alone, digital economy core industries achieved revenue of 46 billion yuan, and increased by 3 year-on-year.
new shopping application scenarios help consumption break the barriers of time and space
stand in front of the "cloud mirror", click a little, and you can change your clothes at will, and intuitively see what you look like after changing clothes; through the mobile terminal, you can complete the collection of intelligent quantitative data, making the consumer experience more personalized, customized and faster; have your own "fitting NFT", scan the clothes, and you can see the production process of the entire supply chain of this piece of clothing...
breaks the barriers of consumption time and space, and is promoting the digital transformation of the clothing industry. Wen Wei, vice president of Yiwen Group, released the achievements made by the company in digital consumption intelligent experience and national trend cultural blocks on the spot. He drove digital consumption upgrades with technological innovation, actively explored new models of digital transformation in traditional industries, provided digital customized services to consumers, and brought consumers a new digital consumption experience.
guides scientific consumption, big data tells you what is worth buying
can shop at home and move your fingers. How to choose the most worth buying among the overwhelming products? Fengtai Enterprises Worth Buying Technology is committed to using big data to tell you.
"Through the two technological innovation achievements of the brand influence index and the value digital intelligence matrix, we have built scientific and accurate consumption guidance for consumers and enterprises." Zhang Aichao, vice president of strategic operations of WM Technology, said.
The building block studio worth buying is being "prepared for" for the upcoming Double Eleven, and various building blocks are unveiled one by one. By summarizing and sorting out "high-quality products on the entire network", recommending them to consumers, improving consumer decision-making efficiency and fun, continuously improving the connection efficiency between brands and consumers, helping to improve the activity of new consumption and new retail economy in society, and providing multi-dimensional data support for the region to develop high-quality consumption industries and formulate consumption measures.
creates an e-commerce service platform and cultivates digital consumption leading enterprise
digital consumption, which is inseparable from e-commerce companies. In order to strengthen the cultivation and support of enterprises in the digital consumption field, Fengtai District has introduced a new platform company that provides e-commerce knowledge services to the entire industry this year - Yibang Power . The high-end e-commerce community created by the company, Matishe, helps the founders and executives of the company to break through cognitive bottlenecks and focus on the implementation of the strategy through study tour classes, special classes, etc. The number of members has reached more than 600, including founders or core executives of well-known companies, such as the executive deputy general manager of Perrya , the director of Casio (China) Digital Marketing Department, and the general manager of HaiLan Home e-commerce.
"Of course, there are also many excellent companies from Fengtai District in Mati Club, such as Worth Buy, Dragon King Soy Milk , Beichun, Huasu Health, etc.." Jiang Xiaofei, the head of Mati Club, introduced that through cutting-edge course learning, after-class docking, and branch visits, hundreds of member companies have gradually established commercial connections to achieve the goal of co-creating growth.
uses digital to empower the consumption field, and release consumption vitality from multiple points
"Consumption is an important manifestation of the people's needs for a better life." A relevant person in charge of Fengtai District said that since this year, Fengtai District has reported frequent news in the digital consumption field. Lize Tianjie, Yiwen Group, Weimai Technology, Jiaoguan Technology and other companies have successively launched AR shop exploration and opened up online consumption content communities, which has led to a transaction volume of about 400 million yuan. The Huaxiang flower digital industry chain trading platform has been launched, and the sales of Xinfadi market live broadcast business exceeded 100 million yuan.
Focusing on "digital +" consumption, Fengtai District uses digital to empower consumption innovative development, focusing on four aspects: layout of new infrastructure, building new scenarios, enriching new supply, and cultivating new ecology, and continuously promoting new development of digital consumption. In the next step, Fengtai District will implement the policy of stabilizing the economy, cultivate a group of "little giant" enterprises in the field of digital consumption, help the regional high-quality development and the construction of international consumption centers, promote the innovative development of the digital economy, better meet the personalized needs of consumers, and help the construction of Beijing International Consumption Center.
