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picked up the phone and looked around, Wang Yiming (pseudonym) sighed.
Students returning home, parents taking their children on an early trip, white-collar workers talking in twos and threes... The already cramped space in the airport lounge made him, who was on his first business trip after the epidemic, suddenly irritable.
"The epidemic keeps recurring, and business is not good to begin with. I want to take advantage of the time I am waiting in the lounge to meet a few more customers to try to recover the losses caused by the epidemic." Back in his city, Wang Yiming complained to me From my own experience, "I didn't expect that (the break room) was in a mess and nothing was done."
Wang Yiming is the founder of a start-up company in the field of smart cars and one of millions of small and medium-sized entrepreneurs. He told me that his company is just a small node in the industrial chain, not even Tier 2 or Tier 3, but it still needs to maintain close contact with upstream and downstream companies. "In the year when the epidemic first began, the company's capital chain was almost broken." He seemed to be talking to himself, and seemed to express the voice of all small and medium-sized entrepreneurs. "We must seize every opportunity and time to make the company possible." Catch the express train of smart cars.”
I understand Wang Yiming’s feelings. Because of my work, I often travel on business, and I am used to seeing the "various things in the world" in airport lounges. Frankly speaking, airport lounges filled with all kinds of people are not suitable for people like Wang Yiming who have higher demands for time and efficiency; more often than not, they are just a place to rest and kill the boring time before boarding. "Inn".
But Wang Yiming's experience reminded me of a book titled " Eat That Frog" written by the famous American management guru Born Tracy. In that book, he treats the most difficult things to do as disgusting frogs, develops efficient habits, finds the most important things and the biggest obstacles, and spends the most precious time eating the most disgusting frogs.
Born Tracy said in the book that highly productive people work leisurely and step by step. When ordinary people socialize blindly, waste time, and do meaningless, low-value return work, they accomplish countless things. Number of jobs. Before
published this book, the master had already proposed 21 golden rules for efficient time management, including goals, planning, analysis, and concentration. Among them, he specifically mentioned "disruption events" - try to avoid being disturbed by external factors such as phone calls, people, emergencies, etc.
Wang Yiming’s experience in the airport lounge should be that frog. The noisy environment and complex occupational composition affected his expectations for business, which greatly reduced his efficiency and made him anxious. In this way, a vicious circle is formed. Scenarios like
are devouring a new kind of productivity - the midway economy. For tens of millions of small and medium-sized entrepreneurs like Wang Yiming, business travel accounts for an increasingly high proportion of work. Data shows that sales/customer presentations, conferences, and exhibitions are the main business travel purposes of small and medium-sized business owners; and in terms of business travel frequency, 29.9% of small and medium-sized business owners travel 2-3 times a month, and more frequently once a week The above frequencies also accounted for 24.8%. The two combined accounted for more than 50%. Taking into account that the number of small and medium-sized enterprises announced by the state at the end of last year exceeded 44 million, this means that about 20 million managers of small and medium-sized enterprises travel at least once a week every year, and the number of people traveling there has reached the level of 1 billion people per year.
This is a shocking number. If business travel is unavoidable, how to improve work efficiency during the trip may become an urgent problem for them to solve.
With this background, we can define the concept of "middle economy" simply and intuitively as "an economic form that uses trivial time during business trips and produces certain benefits through subjective behaviors in specific scenarios." . Specific to Wang Yiming's situation, this scene can be understood as the economic benefits generated by interacting with specific groups of people (online and offline) in the airport lounge.
Therefore, the mid-way economy is a management concept that eliminates external interference and uses fragmented time to continuously expand business during the business journey. Its essence is the lean use of time. To paraphrase a more literary saying, it is "If the time of youth is spent in idleness, then recalling the years will be a desolate tragedy" .
takes another look at another set of travel options - in 2018, over 90% of business travelers chose airplanes and high-speed rail to travel. Although this data lags behind, it is certain that the proportion of people who choose to travel by air is at least 50%. Based on the travel frequency of 1 billion people in previous years, a conservative estimate of the number of people who choose to travel by air is more than 500 million.
When small business owners choose faster means of transportation, their efficiency is eroded by the noise in the waiting room. This also allows me to understand Wang Yiming and his colleagues' anxiety and troubles more deeply.
So is it possible to create such a specific scenario to create a "middle economy" of greater value? A piece of news I saw two days ago confirmed my thoughts.
Recently, WeBank corporate finance brand WeBank+ has set up an exclusive airport VIP room for entrepreneurs "WeBank Entrepreneur Space" at Shenzhen Bao'an Airport . As the first exclusive airport VIP lounge for entrepreneurs, WeZhong Entrepreneur Space not only provides small and medium-sized enterprises with linked business scenarios (communication and collision, corporate promotion, etc.) and exclusive services (independent security check channels, airport pick-up and drop-off services, tipsy bar, etc. ), and also uses new technological means, such as VR, blockchain, etc., to bring value-added services of greater value to entrepreneurs.
Micro Entrepreneur Space, an innovative high-frequency enterprise service scenario, at least solves the following pain points:
aggregates the fragmented time of entrepreneurs, greatly improving time efficiency;
co-exists with specific groups of people in the same room , creating a more convenient, comfortable and private communication space;
's comfortable environment and value-added service experience help create greater value.
In my opinion, the "Airport VIP Lounge" of Weizhong Enterprise+ is not only an exploration of a physical service scenario by digital banks, but also "gives up" the space to small, medium and micro enterprises to play the leading role through the empowerment of technology, expanding the The business margins of a large number of small, medium and micro entrepreneurs allow time and technology to be used for their own use, allowing business owners to become the real protagonists of the "mid-way economy" and creating a new model for digital banks to serve entrepreneurs.
I think that the next time I see Wang Yiming, what I hear will no longer be all kinds of complaints, but the various gains in the Weizhong entrepreneur space. By then, we and thousands of small, medium and micro entrepreneurs may truly realize the concept of "mid-way economy" - airport VIP lounges are the best place to "eat that frog".
Weizhong Entrepreneur Space: Exclusive Airport VIP Lounge for Entrepreneurs -
Shenzhen Bao'an International Airport Business VIP Building No. 1
Entrepreneur "rest station": meticulous and considerate waiting service throughout the process, confidently and calmly start the journey of business opportunities
Weizhong The Entrepreneur Space is created by WeBank's corporate financial brand WeBank+. Starting from the needs of entrepreneurs while waiting for business travel, the space design is based on and , which is characterized by interactive multimedia and multi-functionality, with strong technology and lightness. The collision of retro is the design concept to create an airport VIP lounge exclusively for entrepreneurs, providing them with meticulous and considerate reception services throughout the process.
"Gas Station" for Entrepreneurs: Technology blessing "shows off" corporate personality, allowing small and micro enterprises to play the leading role
Micro Entrepreneur Space is committed to letting small and micro enterprises play the leading role, focusing on the personalized publicity and voice needs of small and micro enterprises , using VR, blockchain and other technologies to design interactive highlight functions to further highlight the value of small and micro enterprises. For example, the "Entrepreneur Advertising Space" invites corporate customers from Weizhong Enterprise+ to display small and micro enterprises and their product features in an immersive and personalized manner in VR.
Entrepreneur "Take Off Ping": Enrich the service ecosystem and serve enterprises with the strength of digital technology to accelerate their departure.
Synchronized with the opening of the WeBank Entrepreneur Space, there is also the WeBank "We Lai Star" Science and Technology Innovation Club. This club will build a platform for interactive communication and resource expansion for entrepreneurs through a service model that combines online and offline services. On the one hand, the club links government platforms, upstream and downstream industries, industry experts, capital markets and other forces to organize theme salons, industry study tours and other rich activities; on the other hand, WeBank recently customized the "Technology Innovation Enterprise Expertise" for science and technology innovation enterprises. The "Enjoy Service" special area has been launched on the Weizhong Enterprise Aipu App to support enterprises to quickly match government subsidy policies online, and provide enterprises with a series of in-depth services such as government subsidy application processing, qualification certification consulting and guidance, and accurate equity financing docking to meet the needs of enterprises. The full life cycle needs of scientific and technological innovation enterprises.
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