Cross-border duty-free shopping for ordinary people in Shantou has a series of characteristics such as close distance, convenient shopping, reliable quality, low cost, and real shopping experience. On October 28, the launch ceremony of the cross-border e-commerce "front store and back warehouse" project of Shantou Comprehensive Bonded Zone was held. This is an important measure for Shantou Comprehensive Bonded Zone to build a new benchmark for "industry-based city and industry-strong city", and it is also a new achievement in promoting the high-quality development of foreign trade .
"front store and back warehouse" model gives consumers a real experience
This is not the first cross-border duty-free shop in Shantou. As early as May 2021, Shantou Comprehensive Bonded Zone took the opportunity of Shenzhen-Shantou to introduce Shenzhen Hualian Port Connect, and joined hands with Shantou New Life Supermarket Co., Ltd. to build the first cross-border e-commerce "front store and back warehouse" bonded display store in eastern Guangdong in Shantou Qunguanghui, achieving a zero breakthrough in cross-border e-commerce "front store and back warehouse" business in eastern Guangdong.
In order to promote the development and growth of the "front store and back warehouse" project and better serve the shopping needs of citizens, after more than a year, Xin Life Company has opened a One Shop cross-border duty-free shop with more categories and better shopping experience. According to the latest national policies, each consumer can enjoy the tariff-free cross-border e-commerce policy of "no more than 5,000 yuan per transaction, 26,000 yuan for the whole year", which greatly reduces shopping costs. Consumers can experience cross-border e-commerce products at their doorstep through formal channels. After satisfactory on-site experience, place an order directly on the platform, and the goods will be delivered to consumers quickly without exceeding 24 hours.
on site, customers also consulted about the difference between the "front store and back warehouse" model and the traditional B2C model. Chen Changwu, head of Shantou Comprehensive Bonded Zone New Life Supply Chain Co., Ltd., said that the biggest difference between the "front store and back warehouse" of cross-border e-commerce and the traditional B2C model lies in the online and offline linkage, on-site display and physical experience. In the traditional B2C model, consumers can only select products online through pictures or videos, and have no absolute certainty about the quality of the product, the experience of use, etc., and often return or even protect rights. The "front store and back warehouse" real-time store purchasing method allows consumers to see, understand and try out products on site, dispelling the previous concerns of "invisible and intangible" online shopping, and achieving a "zero-distance" experience of cross-border e-commerce products through formal channels.
gradually promotes the "front store and back warehouse" to achieve full coverage in eastern Guangdong
At present, Shantou is accelerating the path of "industry-based city and industry-strong city", improving urban service functions, and accelerating the creation of a regional trade highland. Duty-free shopping is an important way to meet domestic upgraded consumption needs, and has great market space potential. It plays an important supporting role in promoting consumption upgrading, promoting commercial retail transformation, improving the level of opening up to the outside world, accelerating the construction of a new dual circulation development pattern, and helping the city build a regional commercial and trade highland.
Chen Changwu told reporters that with the strong support of the Shantou Comprehensive Bonded Zone Management Committee and relevant customs departments, Xinsheng Supply Chain Co., Ltd. has achieved the implementation and development of "cross-border e-commerce + bonded display", purchasing goods through the "1210" cross-border online shopping bonded method to reduce the cost of goods; at the same time, retaining the traditional offline real-time experience, allowing consumers to enjoy the intuitive experience of on-site purchases and the affordable online shopping bonded prices.
In recent years, Shantou Comprehensive Bonded Zone has seized development opportunities, fully utilized the policy advantages of the comprehensive bonded zone and the cross-border e-commerce comprehensive pilot zone, and worked hard to expand new foreign trade forms and models, so that cross-border e-commerce can achieve "acceleration". From January to September this year, Shantou Comprehensive Bonded Zone achieved foreign trade imports and exports of 16.821 billion yuan, using 0.15% of the city's area to create a total of nearly 30% of the city. Among them, the export volume of cross-border e-commerce 9710 business is about 15.3 billion yuan, accounting for 70% of the city's proportion. The import inventory value of cross-border e-commerce bonded online shopping exceeded 59 million yuan, sales exceeded 51 million yuan, and the number of packages left out exceeded 340,000.
Chen Chunsong, Party Secretary and Director of the Management Committee of Shantou Comprehensive Bonded Zone, said that in the future, Shantou Comprehensive Bonded Zone will also vigorously support enterprises to open more stores in Shantou, and gradually promote the full coverage of the "front store and back warehouse" project of cross-border e-commerce to eastern Guangdong with the point and lead to the whole, recreating the new glory of duty-free shopping in the past.
[Reporter] Yu Dan
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[Author] Yu Dan
[Source] Southern Media Group Southern + Client
