#Nayuki launches virtual stocks to 50 million members# In the Chinese milk tea market, Nayuki's tea undoubtedly plays a very important role in the market, but both Heytea and Nayuki's tea have gradually entered development In the weak stage, under such circumstances, Nayuki’s Tea

1. Nayuki’s Tea launches virtual stocks to 50 million members?

According to a report from Blue Whale Finance, on June 30, Nayuki’s Tea announced that it would rename platform points to Nayuki Coins and support the use of Nayuki Coins for virtual Nayuki’s Tea Hong Kong stock stock trading operations. Blue Whale Finance noticed that the virtual stock trading game launched by Naixue’s Tea also supports borrowing with up to 10 times leverage.

Currently, through the tea applet including Nayuki, you can click on "Nayuki Paradise". The homepage of the page is the virtual stock game, the entrance to the Nayuki coin mall, and the activity introduction. Users can obtain Naixue coins by signing in, adding customer service contact information, and purchasing Naixue tea products. Currently, you can get 1 Naixue coin by spending 1 yuan. The stock price in the game is the closing price of the trading day plus the day's Hong Kong dollar exchange rate . Purchases after the market close are calculated based on the closing price of the next trading day, which is not a real-time price. On June 30, the opening price of Naixue’s tea was HK$6.71, and the price fluctuated during the session.

Naixue’s Tea was founded in 2015 and has received investments from Tiantu Capital, Shenzhen Venture Capital , Honghui Fund, Guangfa Fund , Southern Fund, CCB International and other investments. On June 30, 2021, Naixue's Tea was listed on the Hong Kong stock market with an issue price of HK$19.8. It fell below the issue price on the first day of listing, fluctuated after falling all the way, and hit a record low of HK$3.65 in March 2022. Compared with the issue price, the current price of Naixue’s tea has dropped by nearly 66%. The

annual report shows that Naixue’s total tea revenue in 2021 was 4.296 billion yuan, an increase of 40.5% from 3.057 billion yuan in 2020. Among them, Naixue’s tea online order revenue accounted for 71.8%.

2. Is playing finance with milk tea really a good idea?

When we see this, Nayuki’s Tea begins to carry out large-scale virtual stock operations. Many people will be surprised. What exactly does Nayuki’s Tea want to do? Play virtual stocks directly. What is the logic in this? Is this a marketing behavior or a leveraging and financialization of milk tea?

First of all, the virtual stock method is actually not unfamiliar to many people who trade in stocks. Before trading in stocks, many people will actually choose to go to some stock trading platforms, register a virtual account on the platform, and then get Some virtual funds can be used to practice stock trading techniques. This is the greatest value of the virtual stock market. For companies, it is actually a very special way to use their own points or other valuable things to convert them into virtual stocks, and it is also the virtual stock of their own company. We can even I think that this so-called virtual stock is a kind of related operation that is directly related to one's own company. It's just that Nayuki's tea is a tea drinking company to do this. It can be said that it is unprecedented and unprecedented, which makes people feel a little bit. Inexplicable.

Secondly, let’s take a closer look at the overall market design of Nayuki’s tea. What he calls virtual stocks is to redeem your points into certain virtual securities, and then in the process of these securities, these securities do not actually participate. The actual real-time trading only makes a certain amount of rise and fall and profit based on the fluctuation of Nayuki's stock price, so for Nayuki's tea, this is actually more like a marketing activity. This kind of marketing activity This creates a subtle binding relationship between users and Naixue’s stocks, allowing users to pay more attention to Naixue’s tea. The money earned can actually be exchanged for something like a voucher, which is actually traded and consumed within Nayuki's tea system, so overall, Nayuki's tea approach is more of a marketing activities.

Thirdly, for this kind of gameplay, we can only say that it is a marketing activity. There is actually no obvious relationship between it and real stock trading. However, many of its gameplay methods include increased leverage and excessive financing and securities lending. These logics are indeed closely related to the financial market. For Nayuki's Tea, its biggest advantage is to revitalize its points and let users pay more attention to Nayuki's Tea. Moreover, through the rise and fall of the stock market, What really changed the transaction of Naixue's tea from the original low-frequency transaction to high-frequency transaction, thereby attracting more users to purchase and consume, so there is a business logic behind the so-called playing with finance.

However, it is still unknown whether there are risks in this method of playing. Everyone must have full awareness in this regard.