Today, as residents' consumption level is constantly improving, more and more citizens are pursuing high-quality life, and the scale of my country's snack food market is constantly expanding. As a traditional snack food, melon seeds have been loved by consumers for a long time. However, traditional fried melon seeds are easy to get dirty and cause heat, which to a certain extent limits the further development of melon seeds. Qia Qia Food has innovated the production process of melon seeds, turning it into cooking. The cooked Qia Qia Melon Seeds are not only more delicious, but also do not dirty hands or ignorant, and have a targeted solution to the problem of restricting the development of melon seeds. After more than two years of its establishment, Qia Qia Guazi has always been a leader in the market and a barometer of the industry. Data shows that in 2021, the scale of my country's packaging melon seed industry was about 14.7 billion yuan, and the market share of Qia Qia sunflower seeds was about 54%, far ahead of the second place 5%, and is in an absolute leading position in the industry.
htmlOn August 18, Qiaqia Food released its 2022 semi-annual report. According to financial report data, the company's total sales of snack foods such as melon seeds and nuts in the first half of the year were about 98,800 tons, an increase of 10.39% over the same period in 2021; the total revenue was 2.678 billion yuan, and increased by 12.49% year-on-year; the net profit attributable to the parent company's shareholders was 351 million yuan, an increase of 7.25% year-on-year. Among them, the melon seed category contributed 1.844 billion yuan to the total revenue, accounting for nearly 70%, an increase of 14.32% year-on-year. From the financial report of the first half of the year, it can be seen that Qia Qia still has super vitality for development, thanks to the continuous innovation of the product. Based on the cooking process, Qiaqia has incorporated a variety of flavor elements and created the flavored melon seed brand - Qiaqia Blue Bag Series. Qia Qia flavored melon seeds include pecan flavor, caramel flavor, sea salt flavor, pepper flavor, cheese flavor, cherry blossom white peach and other flavors. The innovative flavor of "all flavors" has aroused the desire of different consumers to buy. Moreover, the flavored melon seed series has also made all-round innovations in packaging and channels, which is deeply loved by young people.
Secondly, Qia Qia has been overseas for many years and has achieved results. Melon seeds are a snack food with a very Chinese cultural color and are not popular abroad. Qia Qia allows melon seeds to go abroad and have achieved good development in overseas markets. Although everyone in China can eat melon seeds, foreigners basically do not have this ability. In order to teach foreigners to eat melon seeds, the overseas version of Qia Qia melon seed packaging is accompanied by a detailed tutorial on eating melon seeds. In order to popularize melon seed category education, Qiaqia melon seeds have also entered overseas classrooms to provide melon seed tasting bags as teaching props to Chinese teachers in 500 primary and secondary schools including Seoul, , Busan, , South Korea, and provide teachers with courseware templates to guide young people to correctly understand the culture of eating melon seeds. Qia Qia Melon Seeds’ classroom activities will be carried out for a long time, and Chinese Melon Seeds culture will be continuously spread overseas. During the Spring Festival, Qia Qia Guazi appeared on landmark buildings and outdoor large screens in eight countries and regions including South Korea, Australia, the United States, and Singapore. By playing New Year's blessing promotional videos, Chinese brands were displayed to the world and deepening the public's impression of Qia Qia Guazi. Today, Qia Qia melon seeds have been spread in more than 40 countries and regions around the world. In addition to melon seeds, Qia Qia’s nuts are also continuing to occupy the market and are building a world-leading nut casual brand.
It is precisely because Qia Qia products are constantly innovating to keep Qia Qia alive. Qia Qia has accurately understood the market, and many attempts made by in product innovation have achieved good market feedback. For example, through innovation of multi-flavored melon seeds, the competition pattern in the north has been opened up; through innovation of blue belt melon seeds, the brand is younger; in collaboration with Honor of Kings, a pun was proposed to "Qaqia on weekends, another hand", linking the game scene with eating melon seeds. Qia Qia’s effective innovation in the melon seed category points out the future development trend of the industry and is worth learning and reference in the industry.
