Hi everyone, I’m Ke Jiusi.
The case I want to share today is Xiaoxiao, a female student of mine. Years ago I was invited to attend a small physical business conference in Jiangsu and Zhejiang. After the conference, a female student approached me and said that she had opened a hotel in Zhejiang Yueqing two years ago. My business is pretty good, but I don’t know what’s going on in the past two years, and my business is getting worse and worse. That’s why I found me. I hope I can find out where the problem lies and solve it successfully.
Xiaoxiao’s hotel was officially opened in 2016. As the tourism industry at that time was in a very good situation, the business of all accommodation industries in the surrounding area also increased significantly, and Xiaoxiao The hotel in this area is also a success in the Red Sea market, and the business is naturally very good.
But the good times are not long. With the development and innovation of more and more hotels, homestays, and short-term rental apartments, Xiaoxiao, a small hotel with a small scale and a focus on humanities, just hit At gunpoint. The hotel business is getting worse and worse, the tourism industry is sluggish, and the people's spending power is declining. They can shrink at home and do not plan to go out. The most serious impact is Xiaoxiao, these individual businesses.
For this reason, Xiaoxiao is also unable to find a solution that can overcome this business difficulty. It was by chance that through the introduction and gathering of friends, that is, at the meeting in Yueqing, Zhejiang, did I know that Teacher Ke has been deeply engaged in this field for a long time, and then I contacted me, hoping that I could find a way. , Come up with ideas.
After listening to Xiaoxiao's judgment and analysis of the economic situation of the entire market, after on-site inspection, I also formulated a very perfect commercial marketing plan.It is this set of solutions that has enabled the hotel to attract a large number of precise users in the very short period of 7 days during the event, and as a result, it has brought more than 310,000 wealth to the hotel, completely reviving the hotel, and thus making a lot of money. He made a fortune and truly brought back from the dead and turned losses into profits. Below I will make a detailed breakdown of the plan and further explain the means of its capital operation.
Develop the corresponding marketing plan
In view of the poor business situation of the hotel, after on-site inspection, I designed a set of excellent marketing plan for attracting and locking guests, which I will share with you below.
In order to give back to new and old customers, from the event day, as long as you successfully book any suite of this hotel, you will immediately give away a membership package worth 2,100 yuan.
The package includes: 10 room rate vouchers worth 1,000 yuan, and 10 one-time towel exchange vouchers worth 600 yuan.
In addition, as long as you stay in the hotel for more than 2 consecutive days, you can have a free lottery at the time of check-out. The hotel will set up a free check-in event lottery every day. As long as the user who wins the prize, No matter how much money you spend and how many days you stay, this fee will be waived.
You must be puzzled when you see this place, the hotel is free? Isn't this playing charity? In fact, it is not, but you do not understand the capital operation mechanism. I will break down and analyze the capital operation mechanism below. We then look down.
Split capital operation means
After the marketing plan designed for the hotel has been successfully implemented and implemented, what we need to do now is naturally to conduct a detailed split and analysis of the plan.
10 room rate vouchers worth 1,000 yuan,The value of the leaflet is 100 yuan. According to the local hotel's average price of 300 yuan for a business double room, 300 minus 100 yuan, which means that the hotel actually only receives 200 yuan in cash, but we have to look at the essence. The room is sky-lit, and the hotel is losing money every day. Taking into account factors such as labor, sheets, depreciation rate, water and electricity, damage rate, etc., each room is tentatively based on a 40% gross profit margin (in fact, it will be more many).
Then for every 300 yuan spent, our profit is 120 yuan. For every 200 yuan spent, the hotel’s profit is 80 yuan, so if every room is vacant and not sold, let alone the 80 yuan net profit, not only did not make any money, but even lost money because of it, so weigh Pros and cons, lower prices are currently the best way for hotels, accommodation and tourism industries to tide over the difficulties.
10 disposable towel vouchers worth 600 yuan are actually given to consumers for nothing, the purpose is to cultivate users' consumption habits. After running out of one-time towel coupons, as long as you stay in this hotel in the future, you will purchase them separately, then our goal is achieved. And since only one can be used at a time, cost is not a problem. As we all know, the cost of a well-packaged and sterilized disposable towel is only a few dollars.
Finally, as long as the consumers staying in the hotel, they can carry out a lottery at the time of check-out. We will provide a free winning place every day, as long as the winning users can enjoy this journey Free stay activity benefits. But one thing to note is that it should try to be in places where consumers are easy to pay attention to. For example, hold this event at the front desk, so that consumers can successfully pay attention when they wait for the opening or check out, and then form internal digestion to help the hotel build Brand, achieve profitability.
No matter what industry you are in now, no matter how many learning and training you have participated in
no matter how many marketing planning agencies you have found,No matter you have used various methods
, as long as it doesn’t work, as long as your problem has not been solved
then, you must contact me, I will design advanced, landing and effective marketing for you Plan a plan to ensure that all the problems you encounter are solved in the shortest time
This sharing is here, welcome to pay attention to Jiusi Business, and share different business model cheats
every day.
