Hello everyone, this is Jibai brand price control. In the process of brand development and growth, it will inevitably encounter various difficulties, and agents are one of them. Therefore, brands urgently need to understand how to control prices, or find third-party price control companies to help. So, how is network price control done? How do network price control companies control prices?
1. How to do network price control
1 Network price control can first regulate offline channels. Brands can sign an agreement with the agent to restrict low-price interchange, and the brand can also allow dealers to provide margin. At the same time, the supervision efforts should be strengthened. If you find that the goods are intermittent at low prices, you should immediately stop them and regulate the sales behavior of the agent by deducting margin or out of stock.
2. Internet price control can be used to crack down on low online prices, first find the link to low online prices, and ask sellers to change prices or remove them. Cooperating sellers can authorize online sales and collect a deposit. For sellers who do not cooperate, sellers can be forced to remove the seller link through various methods such as the platform's intellectual property complaints, legal litigation, administrative complaints, and consumer complaints.
3. Network price control must be maintained for a long time. Price control is not something that can be accomplished in a short period of time. It requires long-term supervision. Once a low-price link is found, it will be dealt with immediately, and no opportunity to sell at low-price is given. If this continues, no sellers will dare to make a sloppy price.
2. How does the network price control company control price?
The online price control company is relatively professional, saving time and effort, and can also achieve good results. Let’s take Hangzhou Xinyang Technology as an example. Xinyang Technology is affiliated to Hangzhou Xinyang Network Technology Co., Ltd. The team of Xinyang Network Rights Protection Department focuses on the brand maintenance of enterprises, providing online merchants and brand customers with solutions such as full-process e-commerce brand channel management, price control, counterfeit attacks, and online maintenance of intellectual property rights.
The specific solution is:
1. Search through software and perform manual troubleshooting. Xinyang Technology Company has a professional inspection software, which can detect all model links of the product based on the price limit provided by the brand owner, and a manual inspection will be conducted after the inspection.
2. Analyze the searched types of chaotic prices. Analyze whether the infringement of this random-priced product is intellectual property or non-intellectual property, and submit a targeted complaint to the platform and the waiter will conduct manual review.
3. For sellers who refuse to change the price, collect evidence of infringement of the other party and make a complaint on the grounds that the store infringes on the intellectual property rights of the brand. The platform review will provide the results within 3 days. The company will notify the brand of the feedback results as soon as possible and communicate and handle the situation in a timely manner. And summarize and file the weekly work content, and this method will be adopted for individual stubborn sellers.
3. How to choose a reliable price control company
0 Choose a reliable price control company from these 5 aspects:
1, the time of the company's establishment;
2. How large is the company's scale;
3, the company's cooperation case;
4. Are there many operating methods and methods;
5, service feedback and processing efficiency.
