Cover News Reporter He Fangdi Yu Sihan Intern Jin Han Xu Nuo
"Teacher, is there any software for product design recommendation?" "Teacher, I didn't hear the name of the book you recommended in class clearly, can you say it again?" "What should I pay attention to in product design?"... Although
has been terminated, the students are still unsatisfied and are still surrounded in front of the podium and show great interest.
This scene happened in in of the School of Computer Engineering, Chengdu Institute of Technology. It is a small professional elective course. The instructor is not a professional teacher he is familiar with, but a product manager from Cover Media Technology (hereinafter referred to as: Cover Technology).
A Why are all influential electronic information application universities related to the leaders of the media industry? What kind of cooperation model do they have? The reporter visited classrooms, teachers, students, school leaders, and corporate management to find the fundamental reasons and value significance of forming a "community" partner.
New expansion and new practices
deep integration of media and education
Turn the hour hand back to June 8 this year. At the "2022 AI+ Smart Media Technology Conference" hosted by Sichuan Daily Newspaper Group Cover Technology, the "Smart Media and Software Industry Academy" jointly created by Chengdu Institute of Industry and Cover Technology was officially unveiled, marking that both parties will jointly cultivate industrial reserve talents through a new teaching unit and a cutting-edge teaching model.
Vice President of Chengdu Institute of Technology Li Chengda
Why should we jointly build the "Industrial College"? Li Chengda, vice president of Chengdu Institute of Technology, said that with the overall transformation of the media industry, higher and newer requirements have been put forward for industry talents, and the original talent training model can no longer meet its needs when facing the transformation and upgrading of industries.
"The School of Smart Media and Software Industry jointly built by the school (Chengdu Institute of Technology) and Cover Technology is to cultivate new intelligent media talents and create a new model of talent training."
As the representative of the enterprise, Deputy General Manager of Cover Media Technology, Chief Solution Expert, and Vice Dean of the School of Smart Media and Software Industry, Xiao Xiang, said, "Let the integration of theory and practice, the integration of literature and science, and the integration of projects and teaching can not only fill the gap between students' theory and practice, but also cultivate high-quality application-oriented reserve talents for the times and digital culture and smart media technology industries."
is deeply embedded, mutually beneficial and win-win, and a wave of forward advancement continues to rush towards the digital economy.
teaches cutting-edge information
knocks on the door to the world of smart media
On October 27, after five months of course research and development and polishing, Cheng Yue, director of the Application Products Department of Cover Technology, and Zhu Jiang, deputy director, walked into the classroom of Chengdu Institute of Technology with carefully crafted courseware, and brought the first lesson of the "Smart Media Communication Theory and Application" course to students of the School of Computer Engineering's Digital Media Technology: "Smart Media Product Research and Data Analysis Methods" and "Process and Methods of Smart Media Product Design".
In class, Dang Rui, executive dean of the School of Smart Media and Software Industry, first introduced the course "Theory and Application of Smart Media Communication".
As a course of in-depth cooperation between schools and enterprises, 16 enterprise experts from six major departments, including the Cover Technology Application Product Department, Video Center, Content Platform Department, Experience Design Department, Data Research Department and Technology Development Department, jointly taught the lecture. In the
course, excellent cases from the main streaming media will be selected for students for teaching, so as to realize the ideological and political of the course while teaching knowledge. Cheng Yue, director of the Cover Technology Application Products Department of
, combined with his years of practical experience in technical media, intuitively explained the research process of smart media products around "data analysis" and " competitor analysis ".
Zhu Jiang contacted Cover Technology's smart media product development examples, and explained the smart media product design process in an easy-to-understand manner from the dimensions of product evaluation, design, development + online, iteration, etc., so that the students can further understand and understand the smart media products.
A afternoon passed in a flash, and Zhu Jiang assigned a post-class assignment for the students: design a product. Homework submission time: late November."The classroom time is very short, but I hope that students will understand the process of smart media product development, and look forward to more opportunities to pass on corporate experience to students in the future."
was first exposed to the course, and Gao Xuechen felt very fresh. "There is no textbook, the classroom is open." Qiu Xinhong, who is also a major in digital media technology, said: "This course is taught by different teachers, which allows us to understand the relationship and importance of various links in the smart media industry. The views conveyed by different teachers also make the knowledge and experience we absorb richer and more diverse."
"I hope that through this (collaborative education of schools and enterprises) method, students will be given more support in professional knowledge and employment experience, and help them work harder and more confident when making decisions in the future." Cheng Yue said.
Innovative media education methods
Cultivate practical talents needed by the industry
Adhering to the goal of cultivating new types of smart media talents, the "Smart Media Communication Theory and Application" course belongs to the "Smart Media and Software Industry College" jointly built by Chengdu Institute of Technology and Cover Technology. It is a high-quality school-enterprise cooperation course with smart media applications and digital culture integration innovation as the core.
Dean of the School of Computer Engineering and Dean of the School of Smart Media and Software Industry Yi Shijun introduced that the course combines cover technology to enrich actual cases, and displays the basic knowledge of the smart media industry from six dimensions: topic selection and editing, product design, video content design, user experience design, data research and development examples, helping students further understand media convergence.
The teaching model is different from traditional classrooms: the smart media classroom does not have traditional textbooks, has diverse views, is in line with reality, is case-based teaching, open content, and is close to industry needs... In the first teaching, many students said that they had received a novel and real experience.
Starting next week, more experts from various departments of Cover Technology will enter the classroom as corporate tutors and lead students to appreciate the wonderful charm of cool communication methods.
"Turn front-line cases into lesson plans and contents we need, guide more professional teachers to learn and make progress, drive related teaching changes, and realize that what is taught in the classroom is what society needs." Song Ming, director of the Academic Affairs Office of Chengdu Institute of Technology, said.
With the gradual construction of the "Smart Media and Software Industry Academy", Vice Dean Xiao Xiang mentioned that in the future, schools will be organized to enter enterprises, allowing them to deeply participate in the production system of smart media, and further realize the organic connection between the four chains of industry, education, talent and innovation. Provide excellent smart media technical talents to integrated media centers at all levels and mainstream media .
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