text/mitang
double reduction is implemented for one year. From the cold winter period to the dead period, live streaming and selling goods has become the only way out?
my country began to implement double reductions in October 2021, and it has been implemented for one year. In the past year, the biggest changes are primary and secondary school students.
is late than before. Because of the after-class demonstration service, most primary and secondary schools have changed to
8:00 after school. Students can complete their homework at school, and the time they go home belongs to themselves. Learning has become easier, and parents do not need to tutor homework, which is much easier.
Holiday tutoring classes are gone, and there are a lot of laughter and joy in the community on Saturdays and Sundays.
has the greatest impact on teaching aid industry . All large, medium and small tutoring institutions are facing bankruptcy and none of them are spared.
implements double reduction for 1 year. What have the leaders in the teaching aid industry doing?
Previously, there were more than 400,000 tutoring institutions of all sizes in my country. Most institutions completed the "closure" of last year, and all the industry leaders with certain asset support were left, such as New Oriental .
New Oriental, as the absolute leader in the teaching aid industry, has a high voice, but it has not escaped this wave of removal plan. Private schools in Beijing under
were closed, offline teaching sites were closed, and more than 100,000 employees were laid off.
New Oriental founder Yu Minhong , simply donated all the desks and chairs in the offline teaching sites to primary and secondary schools in poor mountainous areas. You can imagine how difficult it was at that time.
I thought New Oriental had come to an end, but I realized that with the tag "Oriental Selection" , it became popular again.
What is the most popular industry at present? Live streaming must have a status in selling goods. As long as the live streaming room is attractive enough, it can attract traffic, and then convert the traffic into the amount of selling goods, making a lot of money.
New Oriental also became popular due to this east wind. The reason why New Oriental is popular is that Dong Yuhui plays an indispensable role.
When he first started live broadcasting, there were not many people watching it, and basically he couldn't sell anything. Later, he used his knowledge to conquer netizens, and he could not shop and learn knowledge. Who can't love such a live broadcast room?
Good Future Copy New Oriental's route
I want to say that New Oriental was the leader in the teaching aid industry before, so Good Future must be the second place. It even surpassed New Oriental in 2017 for a time. Founder Zhang Bangxin also defeated Yu Minhong with the net worth of 0 billion and became the richest man in the education industry.
Also the leading company in the teaching aid industry, Future Education has also become cannon fodder for double reductions. In the past year, Future Education has laid off 190,000 employees and . The proud online teaching is also very cold.
founder said in the last mobilization meeting: "A orderly retreat, a warm farewell is our background and quality." took this opportunity to teach the legendary future of the teaching aid industry and came to an end.
However, as a listed company, Future Education will not go bankrupt easily. New Oriental became popular with Oriental Selection. Future Education also wanted to follow its route and opened multiple live broadcast accounts. At most, 7 accounts broadcast live at the same time.
However, the live broadcast has been mediocre for a period of time and is not as popular as Oriental Selection.
Regarding the situation of Good Future live broadcast selling goods, there is such a big gap with New Oriental, netizens expressed their opinions: "New Oriental was popular with Dong Yuhui's lectures at the beginning. Dong Yuhui cannot copy them, and Good Future cannot imitate them."
Indeed, judging from the live broadcast content of Good Future, a very straightforward way is that simply sells goods , and some of them are their own products. There are countless live broadcast rooms and cannot catch the attention of netizens.
In short, as of now, it is difficult for Future Future to become the next New Oriental, so is there really no other way out? Can the
tutoring class return to the public's sight?
One sentence "The low grain hurts the farmers" made Dong Yuhui popular and brought New Oriental back to life.
To put it bluntly, New Oriental can become popular again. It has not deviated from its old skills, but still relies on the power of knowledge.
Therefore, if other teaching and aid companies want to reproduce the glory of the past, they still need to keep changing their roots. The truth is to make a fuss about their own advantages, and the results obtained from deviating from the essence will not be very good.
So, someone will ask : "Is the teaching aid industry really not going back? Will the tutoring classes really not return to the public's vision in the future?"
Now the double reduction policy has been implemented for one year. From the number of tutoring classes closed down, the strictness of punishment can be seen, so it is not feasible to take advantage of loopholes to take the subject tutoring route.
However, recently, a new position of "master's housekeeping" has emerged on Shenzhen recruitment website. A young master with a high degree of education is willing to become a nanny at home.
This is actually a disguised form of tutoring. It does not comply with the regulations of the Ministry of Education for subject tutoring under the banner of housekeeping.
Let’s do whatever it is right or wrong. This form of employment exists, which shows that there is such demand in the employment market and proves that there is still a need for the teaching and aid industry to exist.
can only say that if the mode of the high school entrance examination and college entrance examination remains unchanged, the education intra-paper will not end, and teaching aids will need to exist.
Topic discussion:
Do you think the teaching aid industry can return to the public's vision?
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