today is Lai Gang.
He is a 70s, once a sports reporter, has 20 years of snow age, and is also the founder of GOSKI APP and Cold Mountain Ski.
Here is his narrative:
In the north of November 18th, a heavy snow covered all kinds of social news. Apart from Sa Huan’s dog, the happiest person is definitely the skiing practitioners. This heavy snow has planted a lot of hope for several large snow fields in the Chongli competition area of the Beijing Winter Olympics. "The knife that hit the neck last year did not kill us. The wound has healed, but it has become stronger!"
In October, Xinjiang ski resorts were the first to open in the country. On November 1st, some ski resorts in Chongli followed up, and then the major ski resorts in Northeast China, all opened a week earlier than usual. Regardless of just a short period of 7 days, for practitioners, this week of grabbing is of great significance. It not only sends a signal to the market that the ski industry is back to normal, but also will actually generate revenue.
Every day in various industry groups, you can see full of photos on the ski trails of various ski resorts. Everyone interactively confirms that it is generally predicted that this year will be a very hot winter for skiing. The reason is simple. Those huge crowds who travel abroad every year do not A considerable part of Chu Kelang will be transferred to skiing. This can be seen from the hot bookings of popular ski resorts. Changbai Mountain Wanda’s double 11 orders are six times that of last year, and many high-end hotels have been left for the entire snow season. A friend said that after making several reservation calls for the ski resorts, no room was booked for the New Year's Day and Spring Festival holidays. When data is exchanged within the industry, the revenue target for this year is generally set at more than 1.5 times that of last year.
Our company has entered the peak season since September. For Lengshan, first, this year's goods arrived surprisingly early. It seems that the epidemic has made production and logistics smoother? In short, sales in September exceeded 60% of the same period last year, and October was even more impressive, with sales doubling the growth. Double Eleven was another popular round. During the event, online and offline sales exceeded 10 million yuan, which was double the previous year.
We must know that when we placed orders for the snow season in February at the beginning of the year, pessimism has been covering the industry. Our order quantity has remained the same as last year, and even in the following one or two months, we have cut orders of millions of yuan to ensure cash. Don't dry up the flow, and watch the epidemic situation carefully. Z11z did not expect that retaliatory consumption began in September, and the boom has continued to the present. Now our biggest worry is that the order is not enough, the best-selling styles have begun to be out of stock, and the peak season has just begun! The colleague in charge of importing at
told me yesterday that the epidemic in Europe was serious and some dealers in France released orders. We immediately started the whole line. From order to payment to transportation, every link became tense, just like a bird waiting to be fed. He opened his mouth wide and waited for the "ration" to come from the brand's mother.
This year's support for SMEs from various banks has also given us real benefits. Both China Construction Bank and Bank of China have provided millions of low-interest credit loans. Coupled with the banks and guarantee agencies that have been cooperating before, the difficulty of liquidity has passed. Recently, many investment institutions have come to visit and conduct various surveys, which is a bit back to the sports investment boom in 2015. I know that the concept of skiing and the 2022 Winter Olympics ignited the fire. The wind has blown, will we become pigs flying to the sky?
In addition to maintaining the advantages of the equipment agency and distribution system, I put a large part of my energy into the development of original brands. Now designers and developers are in place one after another. GOSKI's own original brand clothing and accessories have been tested in the market for two or three years, and sales doubled every year. The team set a sales target of breaking 50 million yuan in sales within two years. In addition, we also have secret projects in progress, planning to incubate multiple brands to target users in different circles. Knowing skiing and having channels are the biggest advantages of GOSKI. With 15 years of experience, we must enter the deep water area of entrepreneurship without any consideration to build a national ski brand.
say something about Versailles style. Now I really don't pay much attention to investment. It is better to have money in it, and if you don't have it, you must develop yourself. I once told my partners jokingly, how does it feel to get an investment? It's like someone praises you for being handsome, and throws tens of millions on your face to prove you are really handsome! That's it. In addition to its barbaric body,
is also indispensable to civilization and its spirit. I have been running madly before covering my head, ignoring the companyThe creation of cultural values required for development, the arrangement of incentives and distribution systems, the introduction of talents, and the creation of an atmosphere for internal learning to enhance soft power. Then read the book and listen to online lectures and courses. The book that has the greatest impact on me is the "Sweep the Way" recommended by a running professor in the running group. It is particularly unpretentious and unpretentious in humanity and business philosophy, "Nissin and everything is thorough".
epiphany? Daigo empowerment? It doesn't seem so magical, but it's like running suddenly 3 years ago. From March, I have been studying crazy to see why those great companies are great? What are the commonalities of successful entrepreneurs? Begin to stimulate the learning atmosphere within the company and implement the amoeba system in the organizational structure. At the end of May, taking advantage of the easing of the epidemic, he went to the beach to build a group and put forward the slogan of "divide the family this year and divide the money next year". What surprised me most about is that more than 70 of the team building teams of more than 80 have signed up for the 5km race. This boss who loves to run is quite capable of showing off his "kinky power"! Later, many colleagues "sighed" that they hadn't run this far since high school, and even if they were killed, they would still have a day of running. After
's combined punches, the entire company's capabilities have improved, and I can't say how much it is. The attitude of devotion has moved me to tears. In June and July, hope has been seen. The Southern Market has set off an upsurge due to the successive opening of the Sunac Indoor Ski Resort. The Guangzhou store and even the snow friends have to rotate in, and they don't sell all-day tickets. It's so popular!
Friends who are familiar with me know that apart from the retail chain of Lengshan, we also have GOSKI APP business. As the Winter Olympics approached, the market activities of major manufacturers began to move around. As a ski professional media and community, advertising revenue can already ensure that the development and operation teams are profitable in addition to supporting themselves. Since the implementation of the Amoeba system, the technical elder brother has also claimed specific business, and developed a photo wall service "GOSKI Time" in a short time. Like a marathon, photographers take pictures of everyone on the slopes. Users see You can download your own beautiful photos with money. There is also the "GOSKI renting board" business, which is also implemented by the big brother of technology who proposes product ideas and develops small programs. Therefore, in the current GOSKI office, the technical man often rushes to the warehouse to pick skis for customers. This kind of atmosphere and working style were never imagined when I founded GOSKI 5 years ago.
Now I enjoy my company and personal growth. The desire to learn new things every day and can’t wait to experiment in the company has given me and my team shot after shot. In the CEO’s open letter last month, I said that we used to play amateur football, but now we are playing professional leagues. Are everyone here ready? Amateurs are characterized by procrastination and being late for drinking the day before. What about occupation? Start on time, and those who can play, physical, technical and mental strength are indispensable. If you can’t keep up, the transfer will not be sent. A star player who shines, a big prize.
I want to understand that the company can have a family-like atmosphere, but the workplace is like a stadium, and it is better to forget each other.
ends with the most vulgar words. Crisis is also an opportunity. I feel that Lengshan and GOSKI are turning crises into opportunities. During the epidemic, it was emphasized that "we are still 85 years away from the century-old store and 85 days from bankruptcy." It is the motto of the company, no matter the good times and bad times, we will share with you colleagues.
statement: The views in the article only represent the views of the author and do not represent Lanxiong Sports.
