Analysis of famous teacher Wu Wei, the first person in outpatient marketing: skills and precautions for site selection of new clinics

Recently, many doctors have consulted on the location of my clinic in various ways. I would like to learn how to choose a clinic location and what specific issues should be paid attention to;

First of all, I want to explain that location selection is important for new openings. The clinic is indeed very important, but it is definitely not as important as some pseudo-experts say to the extent that it directly determines the quality of the clinic’s operation, or even the life and death of the clinic. Since

opens clinics, it is not like catering, clothing and other service industries with strong accidental factors. After all, the operation of clinics mainly depends on the doctor's medical technology services and building reputation. This is the fundamental. If your technology and curative effect are not in place, even if your clinic is located in a good location, patients will not consume many times, and at the same time, it will spread your negative information. In addition, a good location must be high rent, so soon Your clinic will not continue to operate.

Regarding the location of clinics, the first person in outpatient marketing-Wuwei famous teacher once trained in the high-end clinic marketing organization [Wu Donghui] on 4 main points: it is also the clinic selection that we have important consideration and measurement when selecting the location Four major elements of the site:

first, the location of the clinic is

z1415z, and whether the transportation is convenient.

Choose a location with convenient transportation as much as possible. Convenient transportation also means that there will be a larger flow of people. We open a clinic in this location, which will increase the exposure of the clinic.

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prefer larger-scale and high-occupancy communities; such communities will have a larger flow of people, no matter what department we develop, the flow of people is very important. This is like KFC will always choose the city center or the more prosperous business district, even if the rent is expensive, it does not care about the main factors.

z14

15z, the flow of people is not too much

Here to emphasize the flow of people, not the flow of vehicles. We will find that there is a lot of traffic on some wide roads, but there are few people in the physical stores on the roadside, so we have to judge rationally.

A new member of mine made this mistake a few years ago. He invested more than 600,000 yuan to open a Chinese medicine clinic on the side of a newly expanded and very wide road in Qingshan Lake District, Nanchang, but no matter how it was promoted, there was no traffic. , Losing money every month, unable to make ends meet, finally chose to close the store, before and after losing 1 million small. [I regret not meeting a famous teacher of Wuwei earlier, and Mr. Wu will give him a practical marketing plan to help him turn losses into profit]

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According to your professional positioning, you should differentiate from your peers and do not choose to compete with the local It’s worth noting that it’s difficult to contend with the hordes of the world, it hurts the people and money, vicious competition, and price wars are meaningless. We must put our energy and time on the patients, not on the competitors, so that we can be defeated without fighting.

z14

15z, whether it is convenient to park.

When opening physical stores in cities, parking is also an important issue, because it will also affect the number of outpatient visits and the experience of patients.

Second, housing problems

z1415z, sign a lease agreement with the landlord;

negotiate the lease term, rent increase and room modification issues, to ensure that there is no worries after signing the contract.

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room is suitable for the internal planning of the clinic, whether it is easy to modify, etc.

Third, the population structure

Whether the surrounding population structure is consistent with the clinic positioning, mainly refer to the surrounding population's overall quality level, age, gender, work, income and other factors, and try to choose a population area that matches the clinic's specialty positioning. For example: pediatric clinics and pain clinics, their target population is definitely different.

Fourth: Other questions

These are some specific and detailed questions. You should conduct a comprehensive investigation based on the situation. You can also find a few friends to visit and inspect the location, such as whether there is a problem with the feng shui of the house and what business did you do before Yes, whether there have been any bad things, etc., we have to investigate.

The above four issues are the four factors that we should pay attention to when choosing the location of the clinic. The above four issues are comprehensively considered, each factor is scored, and the highest score is finally evaluated. There is basically no big problem.

In addition to this, there is another issue that we have to consider when choosing a clinic location. More than 95% of doctors don’t pay much attention to it. However, this issue is extremely important because the price is a bit high. I won’t share it publicly here anymore, I will have in-depth exchanges with you in [Wu Donghui].

Okay, my name is Wu Weiming, and I focus on outpatient management and marketing planning.