has gone from being popular on the Internet to becoming accustomed to it. Has the enthusiasm for ordering fading away or has it been integrated into consumer life? With the birth of Pinduoduo in 2015,
has quickly become popular as a way of spending on singles or groups, becoming the most eye-catching new model in the e-commerce industry. As one of the main models of Pinduoduo, Pindan has also faced bad news from others, believing that this new method only brings freshness to the consumer market, and it is difficult to maintain the popularity.
However, five years later, Pinduoduo has grown into an e-commerce giant with nearly 700 million users by virtue of its single-order mode. The shopping method of single-order shopping has not disappeared, and it has also triggered a nationwide craze that integrates with modern life. Come deeper. Why is
able to gradually become a mainstream online shopping method? This is closely related to consumers' consumption habits and consumption concepts.
Currently, the offline consumption scene is usually a shopping mall with a few friends to buy and buy. In addition to simple shopping, social interaction is also the focus of consumer behavior. Therefore, the social needs of online shopping have gradually become prominent. And new e-commerce companies such as Pinduoduo can perfectly integrate shopping and social needs.
What's more, the huge demand pool formed by putting together orders makes businesses more willing to lower product prices. As a result, consumers can also buy more cost-effective products. This is not a good thing.
In fact, behind the nationwide ordering is a new change in the e-commerce industry.
In the traditional e-commerce scenario, consumers mainly search for what they need from a large number of products. This is centered on "things". The typical "people looking for goods" model not only does not precisely match consumer needs, In this process, people have also turned into icy traffic on the platform.
The new e-commerce "Policing Order" is centered on "people", through the fission of social attributes, allowing users to actively recommend products, and the platform uses algorithms, data and other technologies to understand the needs and preferences of users, and be accurate to users Push, this is the "goods looking for people" model.
Therefore, in Pinduoduo, consumers often do not need to search directly, but can choose their favorite products in activities such as group grouping, spikes, and tens of billions of subsidies. It is more convenient and smart than traditional e-commerce, and it is more convenient and smart than traditional e-commerce. The lifestyles of people in the times are very consistent. The e-commerce industry has thus transitioned to "fighting".
In fact, as early as 2018, Jinglin Assets conducted a lot of analysis on the feasibility of the "strengthening" model. But after mobilizing the 15th Route Army to conduct key investigations, it decisively began to increase positions in Pinduoduo. Now, Jinglin's assets have also made a lot of money because of this battle.
From shopping to taxi, from offline to online, ordering has been ubiquitous. These phenomena are not uncommon, confirming a fact. That is, traditional e-commerce has gradually withdrawn from the stage, and a new era of e-commerce with the "fighting" model as the core has arrived!
