On November 20th, the Fifth China (Xinhui) Fragrance Culture Expo (Yunshang Fragrance Expo) opened in Xiaogang Xiangye City, Shuangshui Town, Xinhui District. With the theme of "Xiangyu Xiaogang·Yuntong World", this year's Hong Kong Expo will last three days, using the "online live broadcast" + "offline entity" approach to open the first year of the digitalization of the Xiaogang Expo.
According to reports, this year's Fragrance Expo is hosted by the Xiaogang Fragrant Industry Association of Shuangshui Town, Xinhui District, and undertaken by Xiaogang Fragrant Industry City, Xinhui District. The Fragrant Industry Branch of China Daily Sundries Industry Association, Guangdong Agarwood Association, Xinhui Co-organized by the Conference Area Tourism Association. The Expo attracted nearly 270 physical companies and nearly 350 online companies to participate. At the
ceremony, Liang Mingjian, deputy secretary of the Xinhui District Party Committee and District Mayor, delivered a welcome speech. He said that the Xinhui District Party Committee and the District Government will coordinate the use of the “two markets” and “two resources” at home and abroad to promote the development of Xiaogang Xiangye. Be bigger and stronger, build a characteristic town of Chinese fragrance industry, build a characteristic fragrance industry city integrating "industry + culture + tourism + health + Internet", and establish the status of "the world Chinese fragrance capital".
Yang Xueming, chairman of the Fragrant Industry Branch of the China Daily Sundries Industry Association, said that he will give full play to the role of the industry association to promote the transformation and upgrading of the Ooka Fragrant industry, and integrate development into the fields of leisure and health, medical care, tourism experience, cultural creativity, etc., and further start" "China Fragrance Industry Base" brand. At the opening ceremony of
, Xiaogang Xiangye’s e-commerce development and promotion strategic cooperation was formally signed to promote the "on the net" sales of traditional industries and polish the cultural brand of Xiaogang Xiangye. In addition, at the signing ceremony of the strategic cooperation project, multi-industry entities reached cooperation with Ooka Xiangye, seeking more inspiration for the industry in finance, sales, publicity, scientific research, etc., and promoting the diversified development of Ookaxiang industry. Jiangmen Branch of the Agricultural Bank of China and Jiangmen Rural Commercial Bank have respectively reached strategic credit cooperation with the Xiaogang Fragrant Industry Association. Liang Dacheng Fragrance Factory signed a contract with Xuanrui Fragrance (Xiamen) Technology Co., Ltd. to jointly develop anti-Alzheimer's functional fragrances. Guangzhou University signed a contract with the Ooka Fragrance Industry Association to reach a cooperative relationship in the field of flavor and fragrance production, education and research.
In recent years, the Xinhui District has promoted the continuous expansion of the Xiaogangxiang industrial chain and value chain, and cultivated the development strategy of “Four Ones” of building a brand, supporting a group, expanding an industrial chain, and planning a characteristic town. There are more than 1,200 main players in the Xianghe supporting market, with more than 20,000 employees, and an output value of nearly 3.5 billion yuan. A road of integrated development of primary, secondary and tertiary industries with raw materials, production, R&D, and deep processing as the core has been established. Especially since 2018, Xiaogang Xiangye has continued to develop towards high-end and refined, and has successfully obtained the registration of collective trademarks. Xiangye Town has accelerated its planning and construction, organized a thousand-person hand rubbing activity and successfully declared the Great World Guinness Record. The connotation and denotation of the incense culture deepened.
According to the requirements of epidemic prevention and control, this year's Hong Kong Expo will actively innovate and seek change, accelerate digital transformation and upgrade, rely on 5G, webcasting and other technologies to achieve online and offline integration of exhibitions, and innovatively launch the cloud Expo, through the "cloud" display area , Enterprises and products, to achieve the effect of "one-click to the cloud, one hundred enterprises on the same platform, one thousand products on the same exhibition, and ten thousand people on the same view". At the same time, through close integration with digital technology, the Shangbo will be exhibited online 24 hours a day, creating a fragrance fair that never ends. Data shows that during the live broadcast of the opening ceremony, more than 38 million yuan of fragrance products such as household incense, health care incense and natural essential oils were sold. The
reporter learned that this year's Hong Kong Expo specially set up an offline fragrance culture pavilion and an online cloud culture pavilion. Through graphic introduction, audio commentary, video commentary and other multiple carriers, it will tell visitors from all directions in the "cloud" The origin story, historical origin, and craftsmanship of Ookaxiang have allowed the incense culture that has been passed down for more than 600 years to travel farther and deeply rooted in the hearts of the people.
It is reported that a series of exciting activities will be held during the 3-day exhibition period of this year's Hong Kong Expo, such as incense cultural performances, hand rubbing incense competitions, tourism masters gathering style, incense industry development seminars, web masters’ live broadcasts, and so on. Visitors have a more comprehensive and in-depth experience of the historical heritage of Xiaogangxiang culture, and appreciate the unique charm of the fragrance.
Reporter: Luo Gao
Editor: Zhang Shunpeng
