Sino-Singapore Jingwei Client, November 20 (Yan Shuxin) Recently, Yonghui Supermarket’s Secretary-General Zhang Jingyi bluntly stated at the Yonghui Supermarket’s Extraordinary Shareholders’ Meeting that it was a mistake to "pat your head" to open a store. On November 20, Zhang Jingyi said in an interview with the Sino-Singapore Jingwei client that the commercial attributes of the mini store are okay, but the company is "a little bit anxious" in the layout.
Yonghui Supermarket's profile picture, new Jingwei photo
The secretary of the board bluntly said, "It is wrong to open a shop"
"Everyone likes to shoot the head, and finally found that the head is wrong, we will also shoot the head, but we dare to admit the mistake, in the wrong It was a long time ago to correct the same mistakes in time and not make the same mistake twice. This is called not to pass, not to go far.” On November 18, at the second extraordinary general meeting of shareholders of Yonghui Supermarket in 2020, Zhang Jingyi said bluntly.
In 2019, Yonghui Supermarket tested the mini format, and after experiencing crazy store openings, 2020 will enter an adjustment period.
China-Singapore Jingwei reporter combed and found that in the first quarter of 2019, Yonghui Supermarket opened 93 new mini stores; in the first half of 2019, 398 new mini stores, covering 19 provinces and 50 cities, with an average area of 488 square meters, total Operating income is 550 million yuan. As of the end of the first half of 2019, Yonghui Supermarket has 415 mini stores nationwide.
In the third quarter of 2019, Yonghui Supermarket opened 112 new mini stores with an average area of 440 square meters. According to the annual report of
, in 2019, Yonghui Supermarket opened 573 new mini stores and closed 44 stores, covering 19 provinces. Among them, the number of mini stores in Chongqing, Sichuan and Fujian exceeded 100. The
financial report shows that in the first quarter of 2020, Yonghui Supermarket opened 16 new supermarkets, 7 new mini stores, and 74 stores closed; in the first half of 2020, 16 new mini stores were opened and 88 stores closed. It achieved sales of 1.451 billion yuan. As of the end of the reporting period, there were 458 mini stores with an operating area of 205,400 square meters. It can be seen that the opening speed of Yonghui Supermarket's mini store has slowed down, and at the same time it has entered the closing adjustment period.
In the third quarter of 2020, Yonghui Supermarket opened 8 new mini stores and closed 61 stores. As of the end of the reporting period, the total number of mini stores was 405.
It is worth mentioning that at the shareholders meeting on May 16, 2019, referring to the mini format, Zhang Xuansong, the founder of Yonghui Supermarket, said that if the big store is an aircraft carrier, the mini store is the frigate. In the form of a new strategy, the strategic layout of connecting dots into pieces is realized.”
At that time, Zhang Xuansong said that he was confident to open 1,000 mini stores in 2019.
"Why is the effect of opening a small store not good?"
"Our big store is well opened, why is the effect of opening a small store not good? Now looking back, it is the mistake of patrolling the head, using the previous model of opening a store and opening a large store. Opening a small shop is wrong. We found that opening a small shop is more complicated. We must follow strict and scientific procedures and methods. Therefore, we will make mistakes, but we must make adjustments if we make mistakes.” Zhang Jingyi said. Z1z
China Food Industry Analyst Zhu Danpeng also mentioned in an interview with Sino-Singapore Jingwei Client that at present, the domestic retail format has entered a multi-dimensional demand stage, which requires both large stores and small stores, such as boutiques and specialty stores. , Community stores, etc. "But the operating models of large stores and small stores are different, profit thinking is also different, and there are also certain differences in the supply chain. This is why Yonghui Supermarket will be'unaccustomed' when it is a small store." Zhu Dan Peng said. Xu Xiongjun, a
strategic positioning expert and founder of Jiude positioning consulting company, also pointed out that small stores are more complicated, and their product systems and displays are different from large stores. Yonghui Supermarket is known for its large stores. Actual combat experience will inevitably encounter resistance.
"In order to build a small store, in addition to solving problems in positioning, talents, systems, etc., Yonghui Supermarket should also use its brand effect to effectively synergize the large stores, small stores, and online and offline." Xu Xiong Junxiang Sino-Singapore Jingwei client said.
Zhu Danpeng believes that one of the most critical issues for a small store is to "single store, single policy", and different stores must have different product combinations and product matrices. "For example, if there is a small store in the CBD, it should be a tall, high-quality store; if the store is in a community, then its fresh products, oil, salt, sauce and vinegar may have more. Thus, It poses higher challenges to the supermarket's own operating system, category management, and floor efficiency management. "Zhu Danpeng said.
According to the "Daily Economic News" report, Yonghui Supermarket CEO Li Guo also mentioned when talking about the mini format, Yonghui Supermarket still has 5 capabilities to be tempered when opening mini stores, and the warehouse must be able to store them. For SKUs around 4500, the speed of contract performance should also be improved, product operations should improve the efficiency and human efficiency, APP page planning can achieve thousands of people, do a good job in user operations, etc. "The current mini stores, these capabilities are not enough. Li Guo said.
Li Guo said that the mini format of Yonghui Supermarket will continue to be adjusted in the fourth quarter. In the future, Yonghui Supermarket will definitely have a small format, but it is now in a state of incubation and adjustment. It will expand after it has been successfully operated.
11 On the 20th, Zhang Jingyi also mentioned in an interview with the Sino-Singapore Jingwei client that in the subsequent adjustments of the mini store, the opening and closing of the store will exist. "The commercial attributes of (mini store) are okay, (we) are a little anxious. . "This is what Zhang Jingyi said. (Zhongxin Jingwei APP)
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