In order to meet the needs of the public for a better digital life, on November 20, at the Product Innovation Opening Cooperation Sub-forum of the China Mobile Global Partner Conference 2020, China Mobile officially released the equity supermarket, and cooperated with partners to initiate equity ecological cooperation. The plan has attracted great attention from the industry and users. At the
forum, Xu Ximing, deputy general manager of the China Mobile Marketing Department, delivered a keynote speech on equity and ecological cooperation. He pointed out that in the new era of 5G, China Mobile is actively embracing the digital transformation of the economy and society, based on the blue ocean of digital consumption, building China Mobile's equity supermarket, and stimulating new momentum for digital consumption. Guests from important equity partners from various industries gathered to jointly launch the equity ecological cooperation plan and release equity supermarkets that aggregate high-quality resources across the entire network. Facing the future, equity supermarkets will drive the cooperative ecosystem from competition to win-win symbiosis through the comprehensive empowerment of platform, operation and resources, and stimulate new momentum for digital consumption.
In order to establish the most affordable, convenient and largest digital rights supermarket, China Mobile will invest member subsidies, carry out direct rights mining, and leverage the ecological value of nearly 20 billion digital rights. The rights and interests policy and incentive plan released on the spot cover new and old users. New users can experience membership for free, and users of Global Connect and Dynamic Zone brands can also enjoy customized exclusive services.
It is worth mentioning that the rights and interests supermarket released this time gathers massive Internet content rights, including video, music, reading, listening to books, takeaway, travel, etc., to satisfy users in "eating, drinking, playing, clothing, housing, transportation, entertainment and health" from a multi-dimensional perspective. Various needs can make users feel a more convenient digital consumption experience.
, as a communications operator with a scale of 1 billion users, the equity supermarket launched by China Mobile and its partners has given full play to its unique platform advantages, breaking the barriers of various vertical fields on the Internet, and making "everyone become an equity member" a reality. In the future, the equity supermarket will cover all user life scenarios, continue to open up digital service capabilities, unlock the public's 5G life in one step, and work with partners to build a new pattern of digital consumption.
