Tiktok is getting more and more popular now, but the monetization ability is still a bit poor, Instagram is still a relatively mature platform, I hope everyone will not forget this platform.
In an increasingly competitive environment, how can we do Instagram well? Because how to make a good content is really not a simple matter.
For example, what style do you want
for your Instagram content?
is to be fun? serious? Is
still inspiring?
want to use emoji and hashtags?
Do you want a call to action? Where does
and the material come from?
These are all problems. If you want to get more exposure on Instagram, the content must be dealt with seriously.
This article focuses on how to make Instagram content as good as pictures.
—1—
Why is good Ins
important? The first thing
needs to clarify is why good Instagram content is important?
Writing good Instagram content may not be as important as Instagram news, but content still plays a key role, not just as simple as building a community around the brand.
It’s important to write good Instagram content, because content may be the key to making your posts visible to more people.
As we have discussed before, Instagram’s new algorithm is more inclined to support posts with higher engagement.
When a post receives a large number of likes, comments, and shares, the signal to Instagram is that the content of this post is of high quality, and other users may also want to read it.
So the algorithm will push the post to the user's dynamic. If you get a lot of interaction, then the post may eventually appear on the explorer page, which means you can get more exposure.
The best way to encourage followers to leave comments is to write good content in an effective call to action, which can increase participation.
In other words, although the production of high-quality news content is super important, if you want your posts to get more participation and even reach new audiences, you must make a good content that allows users to leave comments.
— 2—
How to write a good
Instagram content?
What does good Instagram content look like?
Simply put, good Instagram content is content that has a story, has a personality, and can encourage followers to take action.
has a wide variety of good content, which can be concise and short stories, or in-depth long stories (Instagram content can have up to 2200 characters).
Although I sometimes see it hard to do it myself, sharing sincerely is more effective than any technique.
No matter what the goal is, you have to create Instagram content from the perspective of adding value. Constantly thinking about how to add value to the audience? How to add value to posts? How to add value to your brand?
But it is difficult for us to increase fans, why? The most important reason for
is that we always want to increase fans quickly and use various fast-paced methods to generate content, but the content that is produced in this way must actually be greatly reduced, because your content is not nutritious.
Remember, you must not think of something right away. To be honest, it is very difficult to think of something right away.
In fact, you can do this, for example, set the content of the post in advance, and then prepare everything a few days or weeks in advance, and then publish the post.
So is there any trick to make the content on Instagram better?
Make a call to action in the content
Speaking of increasing post participation, you can add a call to action in your Instagram content and invite your audience to comment or participate in the interaction. As mentioned earlier, interactivity can be adjustedThe algorithm of the mobile platform.
Of course, there is no need to add a call to action in every Instagram content. But a good call to action is really a great way to encourage your followers to interact with your business on Instagram or other platforms.
For example, you can let followers take action to click on links in their profile, purchase products, answer questions, tag friends, use your branded tags, etc.
When writing a call to action, you have to remember some behavior verbs, such as "start", "stop", "establish", "understand" and "discover." Compared with passive nouns and adjectives, these action verbs can motivate fans to take relevant actions.
Of course, you can also consider turning the call to action into a question, using a 5-step questioning method (who, what, where, when, Why) Encourage followers to leave comments.
When you write content, it is best to put important details in front of the content, because users can only see the first 3-4 lines of content at first glance, and the rest are truncated.
For example, if you want to bring attention to a new blog post, you must add "new blog post" or the previously prepared post content to the content. Even if your followers have not read the entire content, they Also know that you have a new post. There is no way for
, I hope fans will have to accumulate bit by bit.
Create a call to action in Instagram content. You want users to do something...
For example, you can ask some simple questions, or ask them what they are going to do this weekend, or what they think about new products.
If you hold a contest on Instagram, you can allow followers to tag at least one friend when entering a comment, which can increase participation in the contest.
can draw more attention to the game by allowing Instagram users to tag their friends in the comments. Let more people see your Instagram account and join the competition, which can also increase your brand awareness.
Adding "match" or "gift" at the beginning of the content will have a good effect and can really attract users' attention.
If your goal with a call to action is to let followers view new blog posts, videos, or click on links in your profile to view ongoing promotions on the site, then it’s best to include emojis in your content! The
emoji can better attract users and make your followers notice the call to action in the post.
You can use the emoji next to "link in profile". Those who are reading the content will easily know that you want them to click the link in the profile.
Maintain brand unity in Instagram
In addition to correct grammar and spelling, any good Instagram content has one of the most important parts: brand voice. The final result of
is actually consistency: your Instagram content sounds and feels consistent with your other marketing channels.
If you are new to Instagram and want to develop a new brand voice, then you can learn from other Instagram accounts.
Organize some of your favorite Instagram accounts, as well as some vertical industry or business accounts, and see if certain brand voices have attracted your attention. Once
finds a few favorite brand voices, you can combine them, which may touch users more.
Use emoji
in your content If you don’t want to use emoji to attract the audience to pay attention to your call to action, you can use it to add a little personality to your content.
