On this day, huge money transactions, massive merchandise shipments, busy logistics, and deflated wallet pockets are simultaneously staged on China's 9.6 million square kilometers of land.
When Alibaba held its first Double Eleven online shopping carnival in 2009, no one would know whether the event could continue in the second year. Even though Alibaba tried hard to publicize and Ma Yun rushed to tell, there were only 27 brands. Participated in this event, and finally harvested 52 million yuan in sales.
’s sales of 52 million a day made this event "a hit". On the same day of the second year, Alibaba made sufficient preparations. The 711 participating stores even prepared goods several months in advance, and then the event started. , The merchants are blinded. Although they have sufficiently overestimated the purchasing power of consumers, they did not expect the orders to be so large that even the printers would explode.
Finally, according to Alibaba's statistics, Taobao's sales on Double Eleven in 2010 reached 936 million yuan. As soon as this performance came out, Jack Ma smiled,
Liu Qiangdong was heartbroken. Taobao spent only one day and one shopping marketing, completely stepping on JD.com and Yi Xun. After that, the annual double eleven event, which has been increasing performance every year, has stabilized Alibaba's status as the “big brother of e-commerce”.
Although in 2011, Jingdong began to imitate Taobao's routine to hold Double Eleven, but because of preconceptions, some people now think of Double Eleven not JD.com and Suning, but Alibaba’s Taobao. So JD.com has been chasing after it for 9 years. Until 2020, JD.com's performance still hasn't surpassed Taobao.
Half an hour after midnight on November 11, 2020, Alibaba officially announced the real-time transaction volume at that time. From midnight on November 1st to the moment of publication, consumers have contributed to Ali’s e-commerce platform. A sales of 372.3 billion yuan.
, on the other hand, according to the data released by JD.com, from 0:00 on November 1 to 0:9 on November 11, its sales totaled 204.4 billion yuan, although there are 21-minute statistics between it and Tmall. Time difference, but obviously these 21 minutes are not enough to make up for the 167.9 billion yuan performance gap between it and Tmall.
According to public information, about 800 million consumers participated in Tmall Double Eleven this year, and more than 250,000 brands and 5 million merchants are serving the 800 million people’s carnival.
But do you know that it is precisely because of the carnival of 800 million people that Jack Ma is today.
Jack Ma, as the controller behind Alibaba Group, although he has stepped down from any executive positions on Alibaba’s surface, he is one of Alibaba’s two permanent partners and owns Alibaba’s huge business empire. 6.2% of the shares.
Every penny spent by 8 billion people on Tmall will eventually go to Jack Ma's pocket.
And the benefits that Alibaba brings to it are huge commercial benefits. According to the 2020 Forbes China Rich List published by Forbes a few days ago, Jack Ma won the throne of China’s richest man with a net worth of 437.7 billion yuan. This is already him. For the third time, it has won the Forbes China Rich List.
When this 800 million people carnival is over, Jack Ma smiled and you are about to cry.
tells everyone a truth behind this double eleven carnival: the most painful thing in a person's life is that people are alive and money is gone.
3723 billion yuan of turnover is equally divided among 800 million people, each is 465 yuan, if this money is put on college students, it would be 10 days or even half a month's living expenses.
If divided according to the "28 law", 20% of the people contributed 80% of the transactions, then the 160 million people in the top 20% spent an average of 1,861 yuan per person. Moreover, this is only one person’s expenditure on one platform, coupled with e-commerce platforms such as JD.com and Suning, it is possible for a family of three in this Double ElevenIt costs nearly 10,000 yuan.
It’s no wonder that many people call Double Eleven the "Hand-Chopping Festival".
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