Cover News Reporter Fu Wenchao
On November 10, reposted the "2020 Double 11 Second-hand E-commerce Consumer Insights Report". The report shows that at 0:00 on October 20 this year, when Li Jiaqi and Wei Ya’s live broadcast room opened Double 11, there were already a large number of resales related to Double 11 in the "free market" under the C2C trading mode of the transfer platform. Commodities and demand emerge.
"Double 11" related products have appeared in a large number of second-hand platforms
mobile phones, beauty, digital hot-selling
data show that the platform "free market" marked "Double Eleven" related resale products accounted for 82% , Followed by "Double 11", accounting for 13%. In addition, "11.11" and "Singles' Day" related resale products also accounted for 3% and 2% respectively.
is so-called "the deposit is quick and the balance is crematory". After the double 11 preheating started, many consumers who have finished their hand-speed work on the new product e-commerce platform have chosen to "return to reason" one after another. Many of these "payers" even re-sell goods for which the balance has not yet been paid.
In terms of specific categories, among the above-mentioned resale products related to keywords such as Double 11, mobile phones accounted for the most transactions, reaching 26%; followed by beauty and personal care, digital products, clothing, shoes and hats, and books. , Accounting for 25%, 19%, 16% and 14% respectively. In the category of
mobile phones, iPhone has the highest transaction volume. In terms of resale models, old models such as iPhone 6, iPhone 6S, iPhone 7, and iPhone X ranked high. It can be seen that this part of the iPhone "nail users" has entered the replacement cycle, and hope to exchange for mobile phones during the Double 11 period.
Boys reselling "Double 11" is even worse than girls reselling "Double 11"
The transaction volume of reselling "Double 11" in first-tier cities is large. Male users accounted for 74% of users reselling products related to "Double 11" in the free market, while female users accounted for only 26%. Data from
also shows that Shenzhen is the city with the largest volume of resale “Double 11” transactions, followed by Beijing, Shanghai, Guangzhou and Dongguan. Resale products on second-hand platforms are concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, while from the perspective of buyer data, they mainly come from third- and fourth-tier cities and villages. In fact, this also reflects a major feature of second-hand transactions: high-value idle items with a certain quality are accelerating the circulation to low-tier cities and regions with strong consumer demand but relatively limited purchasing power. An analyst at Z2z
Zhuan Zhuan Group’s Strategic Data Department said that before the peak of Double 11, a large number of products related to Double 11 appeared on second-hand platforms. In fact, there are two trends behind it. First of all, since this year, people's consumption has become more rational, and high-quality and inexpensive products have begun to be welcomed; on the other hand, people's acceptance of second-hand transactions has also increased significantly, and the second-hand economy has begun to heat up.
Recently, the 46th "Statistical Report on China's Internet Development Status" released by China Internet Network Information Center (CNNIC) also showed that this year's new e-commerce model represented by second-hand e-commerce has maintained rapid development and is driving the return of consumption and It played an active role in promoting the development of idle economy.
