Xiaobawang filed for bankruptcy, and the 80s and 90s born in their 30s sighed "Ye Qingjie"! Screenshot of
netizens' comments.
The ad slogan "Xiao Bawang has endless joy" evoked countless memories of "post-80s" and "post-90s". Yellow cassette, rough picture quality, easy-to-use operation methods, those classic games, Contra, MapleStory, Double Dragon... This "game" learning machine has brought us the simplest and purest joy of childhood. Today, this once-famous domestic game hardware brand has fallen, which also means that Xiaobawang has become a memory of an era.
Xiaobawang, as the overlord of the old national game console and learning machine era, was a smash hit, and it is a childhood memory that we cannot erase. Looking back at Xiaobawang's 30 years of development from 1987 to the present, it has been unable to tear off the label of imitation red and white phones. Low barriers and low costs are advantages, but also disadvantages. Imitation means that it is difficult to be elegant, a single product will narrow its own path. With the awakening of people's awareness of copyright, Xiaobawang can only survive in the cracks, following the route of selling his feelings.
With the development of technology, the iteration of game equipment is accelerating. Large-scale computer games have better and more exciting sensory experience. Mobile phone, PSP and other mobile game equipment are more flexible and convenient to operate. The decline and marginalization of Xiaobawang has also become a surprise Middle affairs.
Although Xiaobawang has worked hard-it has made set-top boxes, DVD small home appliances and other electronic equipment, but it has not splashed too much in the market, and it is difficult to exceed people's expectations when making game consoles. Later, the game boxes and consoles that appeared in the public eye were criticized by consumers because of their high prices, low cost performance, "chicken ribs" in functions, and lack of features. With the inaccurate positioning of
and the chaotic product line, Xiaobawang can no longer find his former domineering. Without core competitiveness, consumers will not always pay for their feelings. It is not difficult for a careful person to find that the decline of Xiaobawang has already laid the groundwork.
The success of each enterprise comes from a series of innovations, from 0 to 1 is to discover new needs of users, from 1 to N is to use new methods to meet existing needs. Xiaobawang's "new pot of old wine" cannot satisfy consumers' spiritual core of pursuing "fun" games. It is too subjective and lacks user thinking. Obviously, Xiaobawang did not prepare plan B early, and he was naturally consuming the glory he once had. He did not pursue the victory or make arrangements in advance. The victory of the
war depends on whether it can win the key battle, and the key to the success of a company is to do one thing to the extreme. Therefore, companies must do subtraction, focus on one point, and focus on doing the right thing. Xiaobawang's energy is scattered because of too many goals, and the lack of core competitiveness leads to premature outdated products.
, as a once brilliant domestic brand, the ending of Xiaobawang is embarrassing. As the saying goes, shopping malls are like battlefields, winners and losers. If VCDs, repeaters, BPs, and game consoles have withdrawn from the stage of history, it is the inevitable result of technological development. Then, if a company or a brand wants to breathe with the times and share a common destiny, it needs to create a brighter prospect through continuous innovation and continuous satisfaction of the needs of users.
We hope to see more domestic brands use the spirit of "steady and steady, step by step, no tricks, no speculation" to become enterprises, bigger and stronger, solidly make good products, and grow with generations of people. In fact, what we lament is not Xiaobawang, but our own youth!
Source: Haikou network
Author: Ma Xue Fei
Editor: Yang Zhaoqing
