Not long ago, Lao Gan Ma was topped by Tencent.
The plot is too magical, Tencent was deceived, not only did not receive sympathy, but also was ridiculed by the entire network .
Eat melons and eat melons, but no one expected that the low-key old godmother suddenly became hot again, and this caused a frenzy in the sales market, successively in Jingdong and Taobao , Suning.com sold out until it was out of stock. In the offline supermarket, originally it only sold 10来瓶 a day, but now it has also increased to 500多瓶.
What’s more interesting is that after buying Lao Gan Ma, many people share various cooking tutorials. People also responded positively and discussed various peculiar ways of eating, which gradually aroused a sense of nostalgia. In this way, people’s memories and desires for Lao Gan Ma’s taste are aroused.
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80, 90 please answer!
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Pickles, accompanied by every Chinese person's struggle#04a0d# From ancient times to the present, Chinese people cannot live without sauce on the table. Previously, the traffic was extremely inconvenient. People went out to earn a living, and the journey was long. They had to bring some dry food to relieve their hunger. It is inconvenient to carry some fresh food and it is perishable. The food must be dry, less juicy, salty, spicy enough to prevent rot, such as pickled leeks, vine shreds, dried radish, sausages, etc. Laoganma is cheap and convenient. Anything matched with it can give people a new sense of happiness. Better quality and cheaper pickles make it even better to go out. People's favor. It makes steamed buns no longer dry, makes noodles no longer light, and makes hard days no longer tasteless. 03 Love fight will win "Lao Gan Ma" pickles, accompanied by the people working hard at the table, the story of Lao Gan Ma, also accompanied in spirit Against us. Lao Ganma was "born" in a remote mountain village in Guizhou Province. At the age of 42, Tao Huabi, who had not read a day of books, pulled two children alone and made homemade chili by hard work. Sauce, the promotion of shop by shop, has gradually gained market recognition. In 1996, Tao Huabi set up a factory and officially launched the "Laoganma" flavored tempeh, which was mass produced. Relying on the unique taste and excellent quality, it soon ushered in explosive growth. In 1998, the output value of Lao Ganma was only 50.14 million yuan; In 1999, the output value of Lao Ganma exceeded the 100 million mark, an increase of 2.51 times (to 126 million yuan); In 2006, it increased by 25.6 times (reaching 1.28 billion yuan); In 2016, the annual sales increased by 90 times (over 4.5 billion yuan). How powerful is it? is the second business card of Guizhou besides Moutai; besides Huawei, it is a very small number of companies that do not go public, do not lend or raise funds, and use strong cash flow to resist capital intervention. has been occupying the absolute number one position in China's chili sauce industry for a long time, and it has also sold all over the world as an online celebrity food. on Amazon, even if the retail price is as high as 70+ RMB, it is still very popular. 04 Still the old godmother, still the smell 04a7At the end of the d# story, Tencent and Laoganma shook hands and made peace. The two sides issued a joint statement announcing that they clarified their misunderstandings and are actively seeking formal cooperation. The spectators retired, but our attention to Lao Ganma continues. If it weren't for this news, many people still don't know that Laoganma would have more flavors, nearly 20 kinds! Fermented bean curd, spicy dishes, tomato flavor, and hot pot base! It seems that many ways to eat can be developed. It is said that is not Tongyi’s biggest competitor, but the biggest takeaway. Software; Under the epidemic situation, instant noodles are selling very well. In 2012 and 2013, Yida’s sales plummeted. It found that the biggest reason was the popularity of smartphones and 4G, because when checking out in supermarkets, people bow their heads to play with mobile phones. The biggest competitor of the gym is actually an adult English education institution. Cross-border competition is a particularly interesting thing. The cross-border quarrel between Lao Gan Ma and Tencent has made Lao Gan Ma the focus of social attention and set off a frenzy in the sales market. In this era, we never know what our competitors are about to beat.
