industrial products merchants are getting unprecedented development opportunities in JD .
Previously, JD.com was the first important position in the navigation bar of the PC homepage. launched the "JD Hardware City" column, opening a heavyweight traffic portal for the hardware tool category , and this adjustment has obviously brought significant growth to merchants.
According to statistics, since its launch, "JD Hardware City" has quickly gained the attention of consumers and small and medium-sized enterprise customers, with views increasing by 95% month-on-month, and transaction amounts increasing by 217% per day on the past 30 days. In the just-concluded hardware labor insurance super category daily, the transaction volume increased by 201% year-on-year and the order volume increased by 200% year-on-year. As a representative category of the industrial products industry, its positive consumption data shows that e-commerce sales have improved the efficiency of industrial product procurement and also represents the expansion of demand.
JD Home Page "JD Hardware City" occupies the first-level entrance of the navigation bar
Industrial products are the foundation of industrial development. In recent years, my country's industrial products market has grown rapidly. Data shows that last year, my country's industrial products procurement market size exceeded 10.6 trillion, and is expected to reach 13.2 trillion by 2025. In the process of huge changes in the industry, huge market opportunities have emerged. It is estimated that the current national digital procurement penetration rate is about 7.5%, and the procurement market size of one trillion yuan. Every increase in the digitalization rate of will bring a trillion-level market space to the digital procurement market.
Under the background and trend of its strong development, Internetization and digitalization have become important driving forces for the steady development of the industrial products industry. An extremely subdivided and professional industrial system has been formed in the industrial products industry of JD.com, including security supplies, handling and storage, label packaging, wires and cables, electrical and material accessories, power transmission, personal protection, public facilities, industrial control automation, welding supplies, chemicals, mechanical and electrical devices, metal processing, fastening seals, module power supplies, lifting equipment, , pneumatic hydraulics, cleaning supplies, laboratory supplies, wireless modules and adapters, raw materials, medium and low voltage power distribution and other secondary categories.
Industrial product market size data
At present, JD Industrial Products has three major business segments, and merchants can achieve business growth through these three models:
is for small and medium-sized enterprise customers and C-end individual users JD Industrial Products main website , and it is also the main core operation section of JD Industrial Products Platform Business Department. merchants can open pop stores by entering JD.com to reach segment C and corporate customers on the main site of JD.com Mall.is a digital procurement solution for large and medium-sized group customers , that is, enterprise procurement under the B2B model. This model is suitable for wholesalers with offline customers with large-scale procurement needs. The entry mode is different from the pop mode in the first sector. needs to enter JD Huicai to reach enterprise-level purchasing customers through JD Huicai platform.
The third is the offline store of "JD Industrial Products" for terminal retail customers.
industrial products industry is still continuing to release consumption potential. Coupled with the strategic layout of JD platform and the opening of heavyweight traffic entrances, it is conceivable what development prospects will be achieved for industrial products merchants entering JD platform. Therefore, merchants who also want to join the market still have opportunities. JD Industrial Products is still open to investment, and the platform implements store opening support policies such as refunding 3-month platform usage fee and 3-month technical service fee for merchants in major industrial products. This reduces the pressure of opening stores for new merchants and allows merchants to obtain more business opportunities at the lowest cost.
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