text: Original by Dongchedi Weiwei
[Original by Dongchedi Industry] Is NIO going to grab the business of Starbucks and Luckin? Recently, NIO applied to register 4 "NIO CAFE" trademarks in one go, corresponding to beer, beverages, catering, accommodation and convenience foods.
NIO applies for NIO CAFE trademark
NIO applies for coffee trademark. After all, NIO NIO House and NIO App both supply and sell various special drinks. However, whether it is the drinks in "NIO House" or the products in the NIO App, we can see that most of them are purchased from other brands of products. Is it the rhythm of NIO applying for registration of coffee trademarks this time to launch its own brand drinks? At present, these four coffee trademarks are still being applied for.
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 In September this year, a car media person broke the news: " has been confirmed. NIO mobile phones will be released next year, and they will be available before the end of next year. Take the high-end route. The saying is that it was also possible before the end of this year, but it still has to pursue it. So next year. "
NIO mobile phones is rumored to release
next year. News about NIO mobile phones have been circulating on the Internet since March this year. Earlier this year, domestic media reported that Yi Wei, former senior vice president of Meitu Mobile, had joined the NIO mobile phone team and served as the head of the software department. It also quoted people familiar with the matter and wrote that "NIO's mobile phone team has more than 300 people, and its employee backgrounds include OPPO, Meitu and Huawei , etc.".
NIO founder, chairman and CEO Li Bin
By August, more accurate news came out saying, "NIO's first mobile phone is positioned as a high-end flagship, and will be equipped with the second-generation Snapdragon 8 mobile platform of Qualcomm . In terms of price, the starting price of this phone may exceed 5,000 yuan, and up to 7,000 yuan." Regarding this rumor, Li Bin, founder, chairman and CEO of NIO, then responded to the media: " should be the definition given to us by others. At present, in the mobile phone business, we still have to 'work hard', and there is no more to disclose. "
