What is the most basic need for human beings? Eat, wear and live! Then there is sex!
From collections of erotic poems to adult books, from frivolous newspapers and adult magazines to video tapes that are popular all over the world, the rise of the Internet, the east wind blows away the traditional gender culture that has lasted for thousands of years;
pornographic websites have not only become the top star of the Internet, but also innovate business models and become the upstart of corporate .
US, Europe and Japan have always been advocated for the opening of gender culture. In fact, true openness is less than a hundred years; the shackles of both genders were opened in the 1950s.
Chinese people have always been labeled as conservative in sexual culture. When they talk about sex, they say they are disgusting, and when they say they love, they blush; desires are left to the shelves and kicked to a dark corner; they can only quietly close the sage mode in the late night and release their id,
" Love that does not aim for marriage is all hooligans" has always been a hot topic among Chinese people. But the earliest source is British great writer Shakespeare . The original sentence is: "All for the purpose not to marry out of love is where bullying, this further proves that gender culture was relatively confined in the early stages, both in the West and the East;
is just that the West experienced the industrial revolution earlier, and the economy took off, meeting people's physiological needs for food, clothing and housing earlier, and the gender culture was liberated earlier;
30 years later, China may show a different situation. With the further development of the economy, the needs of food, clothing and housing will be met, and the needs of both adults and gender will be further amplified; the policy level will be further liberated, and the Chinese gender culture will be further liberated, which will greatly subvert the existing adult Internet pattern and at least have a place in the global adult business kingdom.
The commercial path of adult culture
Although China has a history of 5,000 years, only one adult book has been circulated among the people; under the influence of Chinese traditional culture , although the first draft of Song Dynasty has been completed and has a history of 750 years, it is still extremely difficult to buy a book today; Adult Fengyue Newspapers and Magazine CDs in China have basically no foothold online or offline, and commercialization is nowhere to be discussed. Erotic websites that are popular all over the world have no survival soil in China, and China is in its infancy in this track.
Speaking of the commercialization of adult culture, "If you like to watch Japan, Korea or Europe and the United States" is probably the eternal topic of the world ; since the middle of the last century, Japan has been leading the global adult culture forward; adult products, adult toys, and magazines are all there, and
Since Japan further relaxed the restrictions on gender culture in the early 1980s, many Japanese investment institutions have attracted the characteristics of adult movie low cost, short cycle, and large profits, and have invested in establishing the production company , which soon exceeded 1,000. The development of Japan's adult industry is even more uncontrollable.
As a country with diverse cultures, Japan is only one of many cultures such as Japanese animation, music, movies, and electronic games. The needs of both genders are only a small part of people's many needs, and there is not much extra color; the label AV actress of the Japanese adult industry, Okamoto 001, etc., have also spread to the world.
Dures used to be a "condom that never sets in the sun", but it also gave way to the upstart "001"! "Thinner", "ultra-thin", "same as nothing", "make nature more human".Bringing more imagination to people;
The term Dure, the king of old condoms, is composed of "durability + reliability + excellent". Later, it may also face greater impact like the empire of the United Kingdom;
According to statistics, although the income generated by Japan's adult industry in 2021 reached US$70 billion, accounting for 1.4% of Japan's GDP;
, any industry will have its own rise and fall! The growth of the Japanese adult industry has slowed down significantly in the past 20 years; is
adult magazine really going to disappear from Japanese convenience stores? Yes! The Japanese publishing industry, especially magazines, has declined for 19 consecutive years. The emergence of the Internet landscape has brought a huge impact on the old business model. If you cannot embrace it in time, you will only be destroyed.
Japanese AEON convenience store chain MINI STOP decided to stop selling adult magazines. This move has made the Japanese publishing industry feel a sense of crisis; starting from January 1, 2018, all 2,245 MINI STOPs in Japan will be suspended;
Japan 7-11 will be suspended in principle in more than 20,000 stores across Japan before the end of August 2019. Japan's Rosen announced that it would suspend adult magazines by the end of August in the same year.
CD was once a marker of the Japanese adult industry, but now there is no room for survival; I saw a joke online that a friend went to Japan to buy a CD he liked, but he took it back and there was no place to play it; now the computer basically finds an optical drive to play, and the DVD player used to be a historical thing;
As the main force of the Japanese porn industry, Tokyo Hot has declared a cool breeze as the boss ran away in 2018. Japan's important pillar industry seems to have shown a downward trend and entered the downward cycle of industrial development;
The end of an era will inevitably lead to a new era! People’s basic needs will not disappear because of this!
Among the top ten websites in the world, 8 websites come from the United States, and three of them are erotic websites, also from the United States; the United States has become the world's largest erotic website base, and adult websites are an important part of the global Internet economy;
Human attention to adult websites may surprise you!
9 The adult website with the largest number of visits in the world in September xvideos reached 3 billion monthly visits, with more than 100 million page visits per day ; xvideos ranked 7th in the global website ranking, second only to the monthly visits of Baidu in China; pornhub ranked second, with 2.5 billion monthly visits, and xnxx monthly visits also reached 2.4 billion;
China's largest video website Bilibili html only visited 1 billion times in March, xvideos monthly visits are 10 times that of Taobao, and 18.7 times that of JD html in March; The world's largest e-commerce website Amazon also had only 2.4 billion visits in September, ranking fourth among adult websites;
xvideos' visits beat 99.9% of the world's websites; 10% of the world's websites are related porn sites, and the data transmission volume of porn sites accounts for 30% of the entire Internet ; the average transmission bandwidth of pornhub is 120 GB per second, which means that the download volume in 5 seconds can fill your computer; sometimes you suspect that these are technology companies, after all, there are not many websites in the world that can achieve this data processing capacity;
In the era when Internet traffic is king, traffic is the demographic dividend, and traffic is the money for flow; and adult websites have direct access traffic as high as 95%, and there is no paid traffic at all;
, Amazon, the world's largest e-commerce company, has been established for nearly 30 years. Although it is famous around the world, its paid traffic is still as high as 16%!
Traffic is the lifeline of the enterprise. In the battle of traffic, pornographic websites have won the best.
The dilemma of business model and corporate monetization has been plaguing many domestic and foreign companies since the birth of the Internet;
is now a way to monetize mainstream video websites, including advertising, membership fees, separate charges, live broadcasts, KOLs, sales, private customization and other erotic websites.
The most core thing is that when most video websites around the world are still purchasing copyrights and competing for financial resources to buy video content, erotic websites have already begun UGC content production model, that is, users produce content; this is the user-made original video content that has been popular in China in the past two years, the era of national self-media; users produce original content, upload platforms, and share platform advertising sharing;
money has a natural driving force, and the profit-layered UGC model has led to the fact that emerging adult websites are not short of fresh content; compared with the old plot content produced by traditional Japanese AV sets, the content produced by emerging erotic websites is more diverse and authentic, and the scenes have a stronger sense of role-in-come.
is a completely free business model for users. Compared with traditional Japanese AV and American adult movies with extra-paid adult movies, the development of erotic websites has entered a barbaric cycle; there is a demand for pornographic films in places where people have people. In the face of the real urgent needs of human beings, it is still free. XVideos alone has nearly 36 billion visits annually, nearly 80 million visitors per day, and the total number of uploaded videos throughout the year can fill 30% of the world's mobile phones; you should know that the number of people around the world is less than 8 billion; under the competition between the
AV factory and the UGC self-media content production model, erotic websites have won again, revolutionizing the lives of traditional AV companies.
Erotic website pornhub's exploration and marketing of business models is ahead of more Internet companies;
pornhub was founded in 2007, and youtube was established two years ago; youtube pioneered UGC, pornhub was just following innovators, but came from behind; UGC users produce content, advertising, as the main business profit model, has always focused on free users, which is the common point of the two;
2014 pornhub went online, but the difference between members and non-members is that members can watch high-definition videos higher than 1080P and a small number of exclusive videos, and non-members can watch most of the videos.
Although advertising is the main source of income for pornhub, you cannot feel the existence of advertisements when watching videos, and even fewer advertisements than youtube;
youbube has no membership, and there will be 5 seconds of advertisements when watching videos. You can skip them after 5 seconds. Ads will be inserted again in the middle of the video on average 5-8 minutes. Of course, you can skip them independently when watching 5 seconds of advertisements. Top erotic websites such as
pornhub do better than most companies in terms of user experience. Whether it is advertising format or page presentation, it is more from the user's perspective;
As an experienced driver, do you encounter inserting advertisements when watching adult videos?
is completely too human compared to some domestic video websites that can be advertised for 60 seconds or 78 seconds. In recent years, the protection of copyright and intellectual property rights in China have completely lost interest in the platform.
watch a movie 20 years ago without membership, but you can't watch it either.
has to open a mobile member and a TV member. If you open a TV member, there is an advanced on-demand fee. If you pay an advanced on-demand fee, you have to watch advertisements, but you just give you the right to skip advertisements.
The early free economy of the Internet has completely lost its trace in China; when companies have completed the early traffic harvest, free movies, animations, music, network disks, text works, etc. no longer exist. If ordinary people do not pay in the near future, they may not even be able to hear a piece of music; I don’t know if we have made progress or regressed!
For many domestic platforms, it is worthless to not generate paid people! However, youtube, which has always insisted on the free economy, has achieved the top three global visits.
Why can Bilibili jump into the top 30 websites in the world from a small broken site? UGC's content production model insists on free users, creating the current situation; it is very likely that Bilibili will grow into Chinese youtube.iQiyou and Tencent, which collect membership fees, is still struggling to survive, facing the continuous shrinkage of users and the decline in revenue;
After all, there are different groups of people living in every country and society, and people who are unable to pay should not be completely excluded from social development; the rise of short videos and the rise of self-media are largely caused by the public's lack of entertainment opportunities on paid platforms;
Pornhub not only uses the content production model of UGC and produces pornographic movies by itself, users can also upload short films by themselves, and some resources come from third-party video content producers to enrich their own content matrix!
Before, live streaming was already one of the more popular content presentation methods in erotic websites;
is similar to the profit method of mainstream live streaming platforms in China today. It requires payment to watch live streaming on Pornhub Live Cams, audiences pay for money, and anchors perform. Porn websites also have "Internet celebrities" who use the performances that the audience likes to get gifts. Users can see more content they want to see through paid interactions with the anchor...
Domestic e-commerce platforms copy homework a bit late! 10 years late;
The crowdfunding that emerged in adult website pornhub in 2015, VR technology was also integrated into live broadcasts and pornographic plays in the same year, and the exploration of emerging technologies and business models has been endless;
In 2015, Pornhub released VR porn toys equipped with VR glasses, which have the functions of shaking, massage and heating, and is priced at $699, and the ability to carry goods is not weak at all.
But the barbaric development of anything must have rules to follow and laws to follow; the UGC model has made pornhub, self-media producers make money, and the platform has also earned huge advertising fees. Viewers can watch videos for free, which seems to be a win-win situation;
But pornhub lacks sufficient censorship of content, resulting in the platform being full of uncensored illegal content; child abuse, involuntary violent videos, illegal candid filming, racism, etc. are increasingly arousing dissatisfaction among many people; according to reports, in 2020, nearly 2 million users jointly boycotted Pornhub;
pornhub had to make changes, directly remove all videos from unverified users, and the number of videos removed exceeded 10 million. UGC's self-media creators can only be uploaded after verification by the platform, and many creators were forced to leave.
In the 3.0 era of the development of erotic websites, onlyfans are unique; it can be said that it is the attempt and exploration of emerging business models by erotic websites. It is obvious that it has succeeded again;
private customization, will customization services be the next business trend?
erotic website user group is 30% of women, and up to 70% are men; it is said that women’s money is the best, but in fact, men’s money is also easy to make.
onlyfans was founded in 2016. The platform encourages creators to interact with their subscribers, create relationships, and launch paid content to earn profits; 80% of the revenue obtained from fans belong to UGC content creators, and the platform only receives a commission of 20%;
2019 New York Times commented that onlyfans has changed the business model of the adult industry, and performers have regained their dominance and gained direct profits from their works;
Currently, the website has 2.16 million creators and 180 million users; most of the creators on onlyfans are amateur and professional models, engaged in creating porn-related content. The platform also hosts works of other content creators, such as musicians, fitness experts, private trainers and other content creators;
According to the recent financial report released by onlyfans, a total of 2.16 million UP owners received a revenue share of US$3.86 billion in last year. On average, each UP owner's annual income is close to US$1,800, which comes from the total consumption of 188 million subscribers.
The most earned UP owner is American TV model Blac Chyna, who can withdraw $20 million from OnlyFans every month.
2021 onlyfans' total revenue was US$965 million, with revenue increasing by nearly 170% year-on-year; total profit was close to US$480 million, an increase of 8 times from the net profit of US$61 million in 2020, and net profit is about 10% of its total subscription user consumption;
olnyfans' profit in 2021 ranks about 120 among the 4,942 listed companies in China; it is expected to rank in the top 100 this year;
Why is the private subscription business model so successful? On the one hand, the UGC model run by pornhub was greatly impacted in 2020, causing a large number of amateur creators to leave and the richness of platform videos to decline; Secondly, the epidemic has led to a significant reduction in traditional offline entertainment activities, whether it is movies, music, bar parties, etc., and people's demand and attention for both genders have increased rapidly, and they have more energy, time and money to come to the emerging high-quality erotic website onlyfans for exploration. After all, it is known as a concentrated place for models.
Onlyfans provides creators with a payment range of US$50. Far higher than the global mainstream video media membership fee; Netflix, the world's largest membership streaming company, has a basic membership fee of only US$8.9 and a premium package of only US$17.9;
In some things, men's money has become easier to make! After all, nearly 70% of men are the main body of the adult market;
Onlyfans has become a newcomer to adult websites, with private customized models and fan interaction scenarios that fully meet the potential needs of users, the stickiness of emotional companionship, and the natural rigid needs; the platform is also generous enough for creators and only charges a 20% commission; UGC self-media will independently produce marketable content, and everything seems to be beautiful.
onlyfans seems to find the real wealth password, a truly impeccable business model; but future development is unknown; wealth will change the trajectory of the original things, such as abnormal voluntary content output for profit, etc.
Any time butterfly effect may change the existing pattern!
However, there are still many places to learn from for the private customization business model; such as diversified manual needs, private course needs,
