The continuous development and progress of Internet technology have put forward higher requirements for product production and marketing. In the new market environment, adhering to the "customer-centered" business philosophy, using personalized and innovative high-quality products to provide consumers with the ultimate consumer experience, and then creating explosive products that ignite the market. This has become a new marketing outlet in the Internet era.
There are also many people who have doubts about cross-border cross-border cross-border cross-border cross-border cross-border. Isn’t cross-border cross-border from a foreign industry alliance and a brand? They are all marketing methods, but they are just different. Actually, it is not. The cross-industry alliance and brand cross-border are two different concepts, and we must distinguish the core. So what is the core of cross-border cross-border between the foreign industry alliance and the brand?
Extra-industry alliance: directly for commercial interests, store things with things.
Brand cross-border: belongs to the "cultural" cross-border between different industries.
In fact, in our daily lives, when we study brand cross-border, we will involuntarily substitute the state of the foreign industry alliance.
The reason is actually very simple. The boss is a businessman and wants vested interests. In other words, what the boss cares about is the input production ratio. According to this subconscious influence, when we are creating product "culture", we will be limited by the boss's input-output ratio.
Then our purpose of brand cross-border is:
. Expand the customer field and develop more impossible
. Show customers a fresher product perspective
3. Amplify the product pattern and prepare for long-term returns
. The foreign industry alliance is not saying that it cannot be done, but how to do it. If the alliance of foreign industries is happy, it will attract traffic for each other. If it is unhappy, it will hurt each other. So what hurts? It is brand image, product image and customer resources.
Then how can we do it to win-win for both sides? There are the following points:
- uses each other's advantages to make up for each other's disadvantages
- Cooperation is for mutual benefit and win-win results, rather than the so-called he will steal my membership resources
- The most core point is whether each other's customers match equally.
The most important thing is to separate and clarify the core concepts of cross-border alliances and brands.
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#Extra-industry alliance##What kind of brand is easier to succeed in cross-border? #
