Disclaimer: This article is intended to convey more market information and does not constitute any investment advice. The article only represents the author's views and does not represent the official position of MarsBit.
Editor: Remember to follow
Source: Mirror
Original title: In-depth analysis of the hot zone and future potential of the Web3.0 social track: From Mirror, Lens to RSS3
When the bull market was hot at the beginning of this year, a large number of social dapps (or socialfi) came out in full swing, each claiming to move Twitter , FB, IG, BBS forum and other web2 community software to the blockchain. These so-called socialFi high-soundingly hold high the banner of web3 spirit, decentralization and ownership, but in fact, they are indiscriminately sending shitcoin with only short-term value to create hot spots and the myth of getting rich for early users. To be honest, most of these socialFi are pump-and-dump financial games that the cryptocurrency party and the wool party conspire to. Users, developers, investors, and everyone comes for short-term profits. After the popularity, most people on the platform are gone.
The current bull market can more clearly evaluate the current projects that are more interesting and are still alive to do practical things. The following introduces five active decentralized social applications of Web3:
1. Mirror.xyz
. The simple decentralized publishing tool for spring and spring
Mirror is the most well-known, active users in the currency circle, and is in the leading position. It is invested by a well-known crypto venture capital a16z and is supported by many crypto tycoons around the world. Mirror's functions are similar to traditional blogs, but if you post on it, you will look very web3 native and have a special inspiration in the circle. In addition to the power of the currency circle, its success is also due to the fact that web2 social giant platforms such as Google and Meta have abandoned or deliberately excluded concise blog posting services, leaving some kind of window. Mirror has thus produced a substantial niche that is different from the aforementioned massive web2 mainstream services.
users can create a specific ENS publication page as long as they use their wallet to connect to the Ethereum network. Users can post free posts (Post) and modify them without limiting the number of free times. The platform will automatically upload your content to the decentralized cloud to store IPFS through Arweave. At the same time, the post content can be immediately set to a freely priced and quantitative NFT. Those who like the article can directly mint and collect the NFT of the article to sponsor the author.
The poor social experience and natural traffic
, however, is criticized for Mirror's current experience is still very lively, and the post editing function is not very convenient. Although it can have a bad SEO effect when publishing a post, the interface (except the NFT system) lacks any built-in social interaction functions, and you cannot leave messages or follow different authors to build their own reading feeds, and the system will not automatically promote related content to readers.
If the poster himself does not have a large V with the established traffic, or can be promoted through external relations, it is difficult for ordinary people to accumulate attention by simply posting on it (sharing Mirror links on twitter may be the best solution for ordinary people to expand), because in addition to independent sharing links and forced search engines, readers with natural traffic cannot be found, let alone find buyers who appreciate your article NFTs, and the author cannot see any data and traffic sources read in the background, which is naturally unqualified by writing platforms.
Opensea-style decentralized
does not talk about user experience, even if you only talk about the decentralized technical standards, Mirror is still not decentralized enough. The program is not open source, and the front-end and back-end designs that users cannot modify independently rely on the platform to upload and delete and modify for you, rather than uploading content directly to the chain. Users do not really own data (even back-end traffic cannot be viewed, but does the user have content ownership). After posting, they will not automatically hold any ERC-721 NFTs. Only by relying on the platform can NFTs be sold.
Mirror's related technical defects can be found in: Atlas Redefinition of Publishing: Mirror has not done enough, we need to continue exploring
Operation and development progress that does not match the valuation
When Mirror is a company team that has obtained a huge investment of more than tens of millions of dollars, a valuation of hundreds of millions of dollars, and a development history of more than five years, there is only this level of development so far. With this kind of development and operation attitude, it is really hard to believe that Mirror can make any amazing breakthroughs in the future, but there is no doubt that Mirror still has a leading position in the number of users in the short term.
Third-party Mirror content search and reader
Due to the aforementioned Mirror's slow development attitude, the Mirror readers and searchers we see are both third-party.
- Ask Mirror
- askmirror.xyz
was developed by the Sepana team. The team seems to have a leading position in the web3 search engine and has good algorithms to support personal reading preferences.
- MirrorBeats
- mirrorbeats.xyz
- is built by the blockchain media "Block Rhythm".
- Bress
- https://bress.xyz/
- Chinese content is mainly used, and it cooperates with MirrorCuratorDAO to provide XML RSS subscription services.
2. Lens Protocol
Lens As the root of Web3 personality identity, it grafts the flowers of different social front-end application software
Lens ProtocolOwn your digital rootslens.xyz
Lens What is Protocol?
Lens Protocol itself is not social media, but aims to establish a new on-chain social identity agreement standard. The purpose is to improve (or replace) the Web3.0 network personality standard with ENS address as the core, and make up for the social interaction functions lacking in ENS itself and the technical limitations of Ethereum itself. The reputation and user base of the
Lens team from AAVE. What cannot be ignored is that Lens is a new product launched by the AAVE development team, a pioneer in De-Fi lending. The team has a good developer reputation and user base in Web3. After reaching the top, Lens has gradually established a large-scale social application developer ecosystem. Lens' terminal application Currently, Web3.0 applications based on Lens Protocol are mainly similar to Web2 social software such as Twitter. The difference is that the user's tracker, posting, commenting, and interaction records will be linked to each person's unique profile NFT. Each post will automatically become an individual's own NFT, allowing users to monetize and trade social content and usage records more directly. Lens Handle Limited public beta
Lens Protocol is currently in the small-scale public beta stage. The Lens Handle NFTs needed to participate in the public beta are not open to be collected freely to avoid being washed by robots and deliberately fucked wool. At the same time, it also creates a kind of Clubhouse-style invitation-only sense of honor. The last time Handle was distributed on May this year, it seems that it is only a reward for new users of third-party software in ecosystems. There will be sporadic news on Lens official Twitter.
interprets Lens' ecosystem strategy
Since Lens Protocol itself is not a social software, it aims to establish a new Web3.0 identity standard that replaces ENS, and at the same time, a semi-closed and semi-open application ecosystem is established around Lens. Lens Protocol welcomes various third-party developers to establish social software as Lens’ on-chain social identity. Different Lens social software share the same social relationships and interaction records, which is equivalent to the list you track on Facebook , and will also automatically track it on Twitter. The prosperity of the potential centralized behemoth of the Web3.0 community. The advantage of the potential centralized behemoth
Lens design is that it can integrate and disperse on various decentralized social platforms. Currently, there are few active web3 users. The disadvantage is that this design actually creates a new behemoth. Without Lens handle, your online personality footprint does not exist, and without Lens handle, you cannot participate in web3 social activities. Moreover, unlike Ethereum network-based ENS, it has open and decentralized decentralized computing verification nodes, the storage of Lens social interaction data does not promise to be linked or decentralized (see the official statement).
In the short term, Lens's operating model design has indeed brought about a rare development and user end prosperity in the web3 community track, and in the long run, it violates the original intention of web3 to resist the centralized behemoth.
The application worth paying attention to in the Lens ecosystem
In the Lens ecosystem, I think there are several applications worth paying attention to:
- Lenster
- https://lenster.xyz
- Lens version of Twitter Most popular on Lens
Sepana Lens
- https://lens.sepana.io
- Lens version of search engine and content exploration tool
- Tea Party/Irishml9
- https://irisapp.xyz
- https://app.teaparty.life
- . Both are similar to Lenster. They are both Twitter imitators and feed reading software
- LENSFRENS
- https://www.lensfrens.xyz
- Lens official self-promoted follower tool
- RSS3/RSS3 Piñata
- https://rss3.io
- On the RSS3 web page, you can directly search for the user's activities on Lens with ENS. It is also an RSS-style cross-platform subscription reader. It is a new member of the Lens ecosystem and will soon launch its exclusive application Piñata.
- Other
- can be found in Lens official website: https://lens.xyz/#apps
III. Matt City
Matters Matt City
MattersMatters is committed to building a decentralized writing community and content ecological environment. Based on IPFS technology, creator is not subject to any platform and independence is guaranteed; cryptocurrency is introduced to reward authors in the form of income; codes are sourced to establish an autonomous community of creators. matters.news
The most similar to the social platform Web3 community platform
Matters is the place among many Web3 platforms, which is the least similar to the Red Army Base of Web3.0. People who are active in the currency circle may feel strange, but here may have the most natural writing and reading users (mainly Chinese-speaking circle). Most of the users are simple in motivation and do not reward for crypto-financial speculation and airdropping. Matters' discussions therefore do not focus on Web3.0 and cryptocurrencies. They can share daily life, talk about music and movies, talk about politics and economy, or exchange any ideas without feeling embarrassed, just like any web2 community software. The interface and functions of
IPFS-based Medium
Matters are similar to Medium's writing platform. The user experience is the most mature and comfortable than other Web3.0 platforms. The difference between it and Medium is that it will permanently save the content on the decentralized storage network IPFS. Each article has an IPFS address, but it seems that it is not easy to open it in a browser after the platform.
If there is nothing, likecoin user rewards
Matters. The establishment of Matters benefits from the previous rounds of Bitcoin bull market, but its relationship with the blockchain industry is actually not that close. Although there is a built-in Likecoin design, users will get meager cryptocurrency returns because of being like or directly sponsored, and can also log in with ENS address, most of the interactions are still not on the decentralized chain, and there is no intention of attracting the cryptocurrency wool party in terms of platform operations and marketing style. Likecoin, the main currency of the
platform, has only trace transactions in Cosmos' DEX Osmosis, and the currency price is sluggish. It is not listed in spot or contracts on any CEX. Frankly speaking, the value of fiat currency is approaching zero. The manager who suffered from this year's currency disaster may not currently have the financial resources to effectively save this charity promotion cause.
is a pitiful natural traffic
single-in terms of platform operation, Matters' traffic gives me a personal feeling of heavy thunder and low rain. There are many real interactive communications in the body, and there are also dynamic walls on the entire platform that can explore popular authors and articles that have not been subscribed, but the actual quantified natural traffic is very small. The SEO results may not be very good for blog publishing tools. I found that my serious film reviews have been posted on the platform for more than two years. It is really distressing to have fewer people browse the blog that I specializes in publishing waste articles in elementary school.
Web2.5 The dilemma of eclecticists
Matters is in the position of eclecticists. There is no other web3 social software built on blockchain as the basis of big breakthroughs and empowers users completely on the technical infrastructure. However, it is obviously not as good as the algorithm traffic advantages of traditional centralized hegemonic social platforms Twitter and Meta, and it is stuck in web2.5. However, as mentioned at the beginning, the normal number of users of Matters is still leading the way by the web3 platform standards, which depends on how the Matters operator breaks through.
4. ENS, EIP-1577, IPFS and the source product Plane
combines the free open source software Plane
ENS and IPFS, a simple combination of IPFS and ENS
. The release method uses the existing ENS domain identity as the basis and uses the ENS contenthash technology proposed by EIP-1577 to point the content of IPFS (decentralized storage network system) to a certain ENS address. You can directly establish a decentralized blog in the name of ENS, such as Vitalik's personal website: https://ipfs.io/ipns/vitalik.eth.
Vitalik's personal IPFS website: https://ipfs.io/ipns/vitalik.eth
The high threshold for using
is quite ideal in terms of practicing decentralization. However, perhaps the technical threshold is too high and too geek, and the browser reading speed of the IPSF website is slow (it will occasionally be 504 Gateway Timeout), and lacks the possibility of social interaction (and hype). Currently, there are only a very small number of people who are skilled in decentralization technology (such as Vitalik himself) or Ethereum Maximalist, who are accustomed to publishing content with such technology.
Read the EIP-1577 release content of IPFS+ENS on RSS3 is a little more convenient
The most popular ENS+IPFS open source release tool Plane
https://GitHub.com/Planetable/Planet
Planetwww.planetable.xyz
GitHub - Planetable/Planet: Decentralized blogs and websites powered by IPFS and Ethereum Name SystemDecentralized blogs and websites powered by IPFS and Ethereum Name System - GitHub - Planetable/Planet: Decentralized blogs and websites powered by IPFS and Ethereum Name Systemgithub.com
Planet is an open source front-end application that implements this technology. It can be downloaded and used for free on its official website. Currently, it only supports Mac OS systems.
5. RSS3
name is inspired by the RSS agreement
anti-platform decentralized progressive
RSS3 is a particularly basic anomaly in the web3 field. When each web3 application imitates the web2 service and improves the platform's DAU as much as possible (daily active users), RSS3 believes that all platforms have their own limitations and should be a middleman that can be saved. Only by returning to the era of self-operation and independent use of the centralized platform can real web3 be realized, real decentralization and user freedom. Based on this idea, it naturally brought out the unique Web3.0 technology. RSS3 aims to solve the technical difficulties of "pre-Web2.0": "How to maintain user autonomy while also being heard by other users", and "How to use blockchain technology so that individual users who do not know how to install personal server can easily operate their own websites and maintain maximum autonomy."
has no platform to achieve content diffusion
Regarding the first dissemination issue, RSS3 proposed the RSS3 open source agreement based on RSS as the spiritual basis, providing a platform-free tracking subscription service similar to RSS. Due to the openness of blockchain activities in Web3, all on-chain activities can become traceable RSS content composed of natural language after RSS3 classification and transformation. The message producers on-chain can establish direct relationships with readers like RSS feeds, without the need for centralized management of any community platform.
RSS3.io is the practice of this communication technology agreement, where you can enter any ENS to view and RSS subscribe to its on-chain activities.
uses blockchain technology to achieve maximum user autonomy and ownership
. In response to the second release issue, RSS3 launched an open source xLog on-chain blog service. Compared with Mirror, users can publish content to the IPFS and EVM blockchain Crossbell for free at the same time, and provide personal blog pages with highly customized styles, URLs, and navigation bars. Moreover, these customized settings are stored on the blockchain.
See "First open source on-chain blog system xLog"
How to use xLog blog for decentralized release
xLogA publishing platformxlog.app
Users can publish and various social activities on the Xlog blog as long as they log in with their wallet and receive free CSB. Although many operations require CSB verification to ensure that changes exist on the blockchain, the CSB Token function here is not just a currency, but more like a beacon credential for operating the blockchain. After using it, you can go to the Crossbell faucet to collect it every day. There is no need to worry or feel distressed about the transaction fee.
Crossbell faucet
Just enter the ENS address to receive free CSB
Crossbell FaucetClaim your free $CSB tokens with this Crossbell Faucet!faucet.crossbell.io
Just enter the ENS address to receive free CSBCrossbell FaucetClaim your free $CSB tokens with this Crossbell Faucet!faucet.crossbell.io
The Internet Utopia of small countries and people in the future
There are not many users in the RSS3 ecosystem at present, but the RSS3 team's strong technical strength in open source development (refer to its core developer's GitHub), the basic and pragmatic decentralized network technology ideal, and the development attitude of friendly users, can be expected in the future. To a certain extent, the Internet free utopia of RSS3, a small country's small citizens, is more in line with my personal imagination of the future of Web3.0 than the emerging social platform empire with a new skin on web3.
Conclusion
or above are my personal views on several social applications and tools that Web3.0 deserves attention. From Mirror, a publishing platform that currently has the advantage in the currency circle but has poor experience, Lens, who is still buried in the soil but has a large number of web3 developers, eclectic Matters, Planet, and decentralized fighter RSS3, which breaks the platform, each has its own technical and operational expertise. All readers are welcome to share freely and comment and advice.
Editor: Lynn
