On September 16, the pre-sale of "Yi Liangou" iPhone 14-volume runaway incident became a hot search on Baidu. A head of a well-known electrical appliance retail company in Chongqing told Caixin that mobile phone manufacturers can pre-sale, and the key is to have goods.

2025/04/2005:11:40 technology 1807
On September 16, the pre-sale of

Yiliangou pre-sale iPhone 14 roll model runs away

html On September 16, the pre-sale of "Yiliangou" iPhone 14 roll model runs away incident became the hot search for Baidu . It is understood that the Market Supervision Bureau of Yubei District, Chongqing is investigating the matter. While the Apple iPhone 14 is selling well, the pre-sale payments have also been swept away by unscrupulous merchants. A head of a well-known electrical appliance retail company in Chongqing told First Financial that mobile phone merchants can pre-sale (mobile phones), and the key is to have goods. Apple normally will only distribute the goods to authorized dealers. The person in charge revealed that the iPhone 14 in the local market in Chongqing is very popular, so I can get it for pre-sale. The current market price is basically above 2,000 yuan at the official website price. Compared with offline physical stores, online channels are more likely to "dig holes".

Comment: Unscrupulous merchants turn consumers' enthusiasm for new Apple phones into opportunities to quickly make huge ill-gotten gains. Yiliango is just a small company with a registered capital of less than 2 months and a total registered capital of 20 million yuan. Some consumers even invested 150,000 yuan in this unknown website to pre-order Apple phones, causing heavy losses. How to bring illegal people to justice and how to fill in loopholes in market supervision as soon as possible is the key to avoiding similar incidents again.

"Sheep a Sheep" easily reached the top of the hot searches. This company made money by relying on the "difficulty" model

The most popular game in the past week is undoubtedly the elimination of the game "Sheep a Sheep". It has been on more than a dozen hot searches in 2 days, and the game server collapsed 3 times. This game claims to be "the pass rate is less than 0.1%" in the introduction of WeChat mini program, and some netizens said "I still haven't passed the pass after playing the second level for seven hours."

Qichacha information shows that the development company of Yanglige Sheep, Beijing Jianyou Technology Co., Ltd., was established in 2021 and the legal representative is Zhang Jiaxu. Thunder Network, a subsidiary of gaming company , Gibit , holds about 10% of the company. Rosky, a person in the game industry, believes that marketing is the second and products are the main reason.

Comment: Mini-program games are a special existence in the game category. There has not yet been a long-life cycle product. Therefore, under the characteristics of short life cycle, developers need to find a balance between attracting users, increasing click-through rate and profit. The help provided to players after each ad is very helpful to the game process, which can relieve players' disgust when watching ads to a certain extent. Because of this, each level of "Sheep Leslie" has three auxiliary tools and a chance to resurrect, and you need to watch related advertisement pushes. Currently, advertisers implanted include ByteDance, Dingdong Maicai , Tmall , etc.

The fine can reach 5% of annual revenue without security review, and Internet companies will face greater compliance challenges

National Internet Information Office on September 14th issued the "Decision on Amending the Cybersecurity Law of the People's Republic of China (Draft for Comments)". The new amended regulations have increased the maximum fine for certain violations of the regulations for Cyber ​​Security Law, and are better connected with laws such as the " Personal Information Protection Law ", and are also in line with relevant international regulations in compliance and potential penalties.

Comments: The "Cybersecurity Law", " Data Security Law ", and "Personal Information Protection Law" are the three pillars that advocate China's cyberspace sovereignty, safeguard national security, and protect the legitimate rights and interests of organizations and individuals. The three-in-one and complement each other are the key points. The amendment to the Cybersecurity Law is mainly in line with two aspects. One is in line with international laws. The corresponding penalty limit for EU GDPR (general data protection standard) is 20 million euros, 4% of global annual income; the other is to connect with the Personal Information Protection Law. Those who seriously violate the law can also deal with fines of less than 5% of the previous year's income

Guangdong plans to subsidize 100 million yuan for home appliances "old for new"

First Financial reporter exclusively learned on September 16 that the draft for soliciting opinions on the implementation plan for "old for new" of Guangdong's home appliances in 2022 has been released.From September to November this year, Guangdong Province plans to subsidize the "old-for-new" of home appliances for 100 million yuan. The subsidy standard is no more than 10% of the sales price of home appliances (invoices including tax prices), and the subsidy for each home appliance shall not exceed 500 yuan. A senior industry insider in the home appliance industry in Guangdong Province told the First Financial reporter that this matter is true and the plan is still waiting for final approval.

Comment: In the context of a sluggish consumer market, promoting the "old-for-new" home appliances will help boost consumer confidence, promote the popularization of green and energy-saving home appliances, and the development of the recycling industry of waste home appliances materials. The key is that the process of consumers obtaining subsidies and "first-in" home appliance production and sales companies should be as concise and clear as possible, so as to improve the efficiency of conversion of favorable policies. Otherwise, if the policy implementation process is straightened out, the subsidy activities will be almost over, and the effect will be greatly reduced.

September 73 game version number passed the review, Tencent NetEase is listed for the first time this year

html on September 13, and the batch version number was officially issued in September. This time, a total of 73 new games received version numbers. In this batch, both Tencent and NetEase have obtained new game licenses, which is another version number after more than a year. In addition to the two giants, well-known manufacturers including China Mobile Games, Thunder Games, 4399, Xindong Network , Poker City, Migu Interactive have all obtained version numbers in this batch.

Comment: Judging from the total distribution of version number , since the official distribution in April, the total distribution number has gradually increased slightly. There are 45 versions in April this year, 60 versions in June, 67 versions in July, 69 versions in August, 73 versions in September, and 314 versions in total were approved this year. Everbright Securities said that with the issuance of the game version number, the regulation of the version number is expected to enter a normalized stage in the future, bringing certain growth to the game industry. At the same time, the first approval of the version number in 22 years for Tencent and NetEase will help leading companies accelerate the release of game stocks and drive performance growth.

joined forces with the producer of " Demon Slayer: Blade ". "Genshin Impact" launched a long animation project

html. On September 16, the "Genshin Impact" project team announced that the "Genshin Impact" animation project jointly produced by the "Genshin Impact" project team and the world-renowned animation production company ufotable (UFO Table) has officially started. Earlier, "Genshin Impact" has released many game-related short films, such as "The Stupid Night of the Winter" and "The Snow-Snaping the Chunk". The two have more than 17 million views on , Bilibili, and 11 million views respectively, of which "Winter Night Fool" has won more than 10 million views on YouTube.

Comments: Mihayou is good at long-term operation of IP. In addition to games, it has taken "Genshin Impact" as the core. It has previously released a large number of high-quality video short films serving character shaping and plot promotion, as well as serialized comics, R&D documentaries, original music albums, and held online concerts, cross-border linkage with multiple brands. Now, animation projects will be the latest direction to explore. Mihayou and ufotable have a reputation for quality products. The collaboration between the two parties has given players more expectations for this work.

Shenzhen Tianma additional issuance and Light Peak Technology % BYD suppliers are all aiming to make the vehicle display

html On the evening of September 16, Shenzhen Tianma (000050.SZ) released a plan for the 2022 private placement of A shares shares, and plans to raise no more than 7.8 billion yuan for the new display module production line project, Xiamen Tianma vehicle and IT production line technology upgrade and transformation project, Shanghai Tianma car production line renovation and expansion project, and supplement working capital. Previously, on the evening of September 12, Light Peak Technology announced that it would become a supplier of BYD's automotive optical components, which will promote laser display "onboard".

Comment: From the perspective of the display industry, many consumer electronic products such as mobile phones, TVs, monitors, laptops, and other consumer electronic products have contracted due to the impact of the epidemic this year. Only the market demand for new energy vehicles has increased significantly against the trend. Therefore, in-vehicle display has also become a market that display companies strive to explore. In-vehicle display will undoubtedly be the most important new growth point in the display industry.

Takeaway becomes iPhone14 new channel for purchasing mobile phones

htmlOn September 16, iPhone14 will be launched.With the difficulty of getting a machine, takeaway platforms have become a new channel for young people to grab new iPhone products. Meituan Takeout data shows that as of 11 noon on the first day of iPhone 14's sale, orders for iPhone 14 increased by nearly three times compared with last year's iPhone 13, and more than 50% of users received new iPhone 14 phones within half an hour. JD data shows that as of 2 pm on September 16, the cumulative sales of JD and the hourly purchase of new iPhone 14 series phones exceeded 200 million yuan.

Comments: Meituan takeaway and JD.com have strengthened the instant retail channels when iPhone 14 is released this year, and even delivered through unmanned delivery. This means that both parties are focusing on instant retail. From the perspective of layout, JD.com has strengthened its layout for instant delivery by increasing Dada's shareholding in the past few years. Meituan is also actively focusing on e-commerce channels. Currently, mainstream mobile phone brands such as Xiaomi , vivo, OPPO, Honor , Huawei , etc. can be purchased on takeaway platforms.

Luxury goods are increasing their investment in e-commerce, and online channels are expected to affect 40% of purchase behaviors

html On September 14, the report "New Beyond" Digital Brand Potential Energy Methodology" released by Roland Berger and Tmall Luxury Products shows that in 2025, the global market size of online luxury goods sales will reach US$91 billion; online channels will directly or indirectly affect at least 40% of luxury goods purchase behaviors. China's luxury consumption growth rate is considerable, with a year-on-year increase of 38% against the trend in 2021. It is expected that China's luxury consumption market will continue to maintain a growth of more than 10% in the next five years.

Comment: The digitalization of luxury goods will not only not dilute the DNA of luxury goods brands, but can instead promote brand building to keep pace with the times with the uniqueness and differences of technology and further strengthen the image of luxury goods. Under the current epidemic consumption environment and habits, online channels have become inevitable if luxury brands want to maintain continuous interaction with consumers.

Merck Zhangjiagang Semiconductor Integrated Base Started and laying the foundation

Merck Semiconductor Integrated Base officially started construction and laying the foundation on September 15. The base is located at the Yangtze River International Chemical Engineering Park under the jurisdiction of , Zhangjiagang Free Trade Zone. The fixed asset investment in the first phase of the project is about 550 million yuan. Its logistics and distribution center and production factory will be completed and put into operation in the first and fourth quarters of 2023 respectively. In early 2022, Merck Electronic Technology announced the "upward attack" China's investment in times, and plans to add at least 1 billion yuan (about 130 million euros) to its electronic technology business by 2025. The new investment will focus on the semiconductor field.

Comment: By building a new mass production factory, chemical warehousing and logistics distribution center for semiconductor thin film materials and electronic special gas , Merck further enhances its strategic layout in the Yangtze River Delta region. As a national semiconductor material giant, the above investment also demonstrates the confidence of foreign capital in the Chinese market.

Huawei Cloud Accelerator Launches. In the next three years, it will support 10,000 global startups

Huawei Cloud on September 15th, jointly launched the "Huawei Cloud Accelerator" project with many senior investors at the Global Entrepreneurs Summit. Zhang Ping An , senior vice president of Huawei and CEO of Huawei Cloud, said that in the next three years, it will support 10,000 high-potential start-ups around the world to help them innovate and start businesses in Huawei's cloud platform and ecosystem.

Comment: Huawei Cloud Accelerator started from six major areas: Enterprise Services/SaaS, Artificial Intelligence , Biotechnology, Fintech , Smart Energy/Carbon Neutrality, and Industrial Digitalization. It will further cover a wider range of industries and fields in the future. This move is also an important step for Huawei in the cloud ecosystem layout in the current environment.

AISC's first artificial intelligence security competition ended, and the "White Paper on the Security Development of Artificial Intelligence Computing Power Infrastructure" was released

html On September 16, the first AISC artificial intelligence security competition with the theme of "Building AI security together and enjoying the intelligent future" ended successfully. During the competition, the "White Paper on the Safety Development of Artificial Intelligence Computing Power Infrastructure" was officially released, and in-depth research was carried out on the significance, connotation and system architecture of the safe development of artificial intelligence computing power infrastructure, current security management status, development suggestions, etc.

Comment: Artificial intelligence computing power infrastructure is different from traditional computing power infrastructure. It is both "infrastructure" and "artificial intelligence computing power" and "public facilities". It has three attributes: infrastructure attributes, technical attributes, and public attributes. To promote the safe development of artificial intelligence computing power infrastructure, we should focus on three aspects: strengthening our own security, ensuring operational security, and assisting safety and compliance. By strengthening our own reliability, availability and stability, we should ensure the confidentiality and integrity of the algorithm operation, improve user security control, recognition and compliance, etc., build a solid line of defense for artificial intelligence security, create a credible, usable and easy-to-use AI computing power base, and create a safe, healthy and compliant artificial intelligence industry ecosystem.

The first World Design Capital Conference was held in Shanghai. Domestic high-end medical equipment was unveiled at

html On September 17, Shanghai Micro-Invasive Medical and Four innovative products were unveiled at the 2022 World Design Capital Conference (WDCC), the most popular of which is the laparoscopic surgical robot " Tumai ". This is a high-end medical device that integrates multidisciplinary and high-tech content, consisting of a doctor console, a patient's surgical platform and an image platform. The master-slave remote operation technology can realize the surgical method of a doctor away from the operating table and sitting in a sitting position, which is conducive to reducing the burden on the doctor.

Comment: "Cross-border innovation" has become a breakthrough for high-end medical devices, and has also promoted the comprehensive upgrade of design concepts, brand awareness and process standards of the entire industry. Medical equipment surpasses medical care, and it also needs to expand its vision to other cross-border fields to absorb innovative nutrients, introduce the latest design concepts, material processes, interaction standards, etc. into the medical equipment industry, use design as a bridge to organically connect and integrate engineering, technology, materials, clinical and other disciplines, and pursue functionality, safety, and human-machine friendliness in this process, injecting more innovative vitality into the product.

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