can be said to be closely related to the business of physical store owners. As of June 2022, the number of Internet users in my country reached 1.051 billion, the number of short video users was 962 million, and the average number of individuals was online for 4.2 hours a day, and they were watching short videos for a long time. I don't know what you think about this data? But I can share my thoughts with you, there are two main points. The first point is, there is no doubt that short videos and live broadcasts will inevitably become the largest customer contact points in all industries such as entertainment, catering, home, and health in the next five years, and short videos will also definitely become the largest customer traffic entrance for all physical stores. Based on this, the ideal business state of physical stores should be to use short videos and live broadcasts to acquire new local customers in the public domain traffic pool, and then deposit old customers in the private domain, operate with care, and carry out continuous back transformation and customer fission introduction. This is the only way for physical stores to do. Only by minimizing customer acquisition costs and not short of customers. Second, as for entrepreneurship and business, I personally believe that even as a small store owner, you must have a basic strategic vision and plan for the future. The same goes for me. I also have to have the most basic strategic vision and adjust my business and focus in a timely manner, that is, turn short videos into my core entrepreneurial entrance. It is the strategic high ground I must win. Even if I don’t understand it at all now, I know that short videos must be won, and there is no way out, because a physical store owner who knows how to make short videos will make money. This matter will be very certain in the next three to five years.
