[CNMO News] At present, live streaming has become a new trend, and many well-known anchors have made a lot of money. However, the live streaming industry is polarized in serious cases, and some merchants with low traffic may have no sales in a live stream. Recently, Grey Dolphin

2025/03/1121:25:33 technology 1247

【CNMO News】At present, live streaming sales have become a new trend, and many well-known anchors have made a lot of money. However, the live streaming industry is polarized in serious cases, and some merchants with low traffic may have no sales in a live stream. Recently, Grey Dolphin data showed that the official account of LeTV has been broadcast 14 live broadcasts in the past 30 days, but the sales are only 20,000 yuan.

LeTV responded to 14 live broadcasts in 30 days, selling 20,000 yuan in goods

LeTV TV's official obviously also saw these reports. On the afternoon of September 15, LeTV responded on Weibo: Thank you for your attention. LeTV Live is in its infancy. Please bear with me if you are not doing well. Through this response, we can see LeTV's good mentality, and it also indirectly confirms that LeTV's live broadcast sales have not been very high recently. Recently, LeTV's single-game GMV exceeded 10,000, and the official also excitedly posted a Weibo post: It's really not easy!

[CNMO News] At present, live streaming has become a new trend, and many well-known anchors have made a lot of money. However, the live streaming industry is polarized in serious cases, and some merchants with low traffic may have no sales in a live stream. Recently, Grey Dolphin - DayDayNews

LeTV Live

LeTV's good mentality has long been obvious. Some netizens have speculated that the reason why LeTV can continue to operate is entirely due to the benefits brought by "The Legend of Zhen Huan". However, LeTV Zhixin CEO Zhang Wei previously rejected this speculation. Zhang Wei said that LeTV currently has about 400 employees, and LeTV Video and LeTV TV have their own advertising and membership income every year, which has been going on for many years. LeTV TV also has revenue in hardware. "The Legend of Zhen Huan" has indeed brought a lot of benefits to LeTV, but this is not enough to support a company with 400 employees.

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