This article is about taking over 
precautions
(1), and conducting promotion activities requires legitimate reasons. For example, after Double Eleven, the event will be returned to the user, rather than the event because the product cannot be sold;
(2), because more than 100 people in the group cannot scan the code to join the group, so you need to use the code tool and group management tool;
(3), the startup time is recommended at 8 pm: peak WeChat traffic;
(4), Enter the group @ user: As long as the person who enters the group comes in, he will automatically reply according to the words we set;
(5), user testimony and herd effect : The set poster and copy are posted to the Moments, and then screenshots are returned to the group;
(6), users need to have certain seed users, if not, the communication effect will be discounted;
(7), the community during the event is defined as the flash group, which will be disbanded after expiration, and it is best to divert to your personal WeChat account or community after the end.
2. Try to try and help customers to acquire
Event introduction: holds events at the door of the store to attract passers-by to try or try products, so as to attract people to enter the store, increase customer flow, and increase the opportunity to convert.
Operational objectives: attract traffic to the store through tastings
Promotional channels: Personal accounts, communities, stores, and community promotion
Operational operation
Preheating period: Preheat online one week in advance to create momentum, in the WeChat group of owners around the store, publicity activities: Forward the Moments circle to accumulate 100 likes and spend 100 yuan online, you can receive a 200 yuan juicer (or other attractive products) at the store or on-site.
activity:
(1), conduct trial and trial activities: For example, juicer, oven, etc. can be used to make delicious food on site and try it for free; washing machines, TVs, etc. can be used on site. At the same time, the shopping guide will conduct further product introduction, event marketing, and contact information registration on site.
(2), Set up advanced activities: let customers understand the products through the form of tasting and trial, and the discount activities on the same day further guide customers to consume. When customers consume, guide customers to recharge members appropriately. After the customers recharge, give corresponding gifts. At the same time, in order to attract customers, if conditions permit, you can attract passers-by to the store to take photos by decorating exquisite photo scenes.
(3), Atmosphere setting: Create a festive atmosphere in the store, hang flags and balloons, paste the floor, and unify the sales staff's speech.
Reference Skills
Hello friends, our store is recently launching a freshly squeezed juice (ice cream) tasting activity. You can come and taste it. The juice squeezed by our brand small appliances is absolutely free of residue! The home appliances in our store have recently launched an activity, as low as 10% off.
Required materials
Promotional table, tablecloth, poster, exhibition stand, flyer, promotional products, stage, performance props, audio, balloons, arches.
Things to note
(1), all kinds of activities need to cooperate with attractive promotional materials, exhibition shelves, manuals, flyers, etc., as well as enthusiastic and professional sales consultants, so that the gathering of people can be converted into customers.
(2), must be carried out in conjunction with attractive promotions, such as: today's special price 8% off, instant discount on the spot purchase, gifts from recharge members, etc., try to give the attracted and gathered customers the urge and reason to buy on site.
(3), the above activities can be coordinated with each other, such as performance + exhibition, and the effect will be better.
3. Purchase ground push film for one yuan, increase powder at low prices
Activity introduction: attracts potential customers to the store by performing ground push, building sweeping and other activities in places with high traffic, and achieves traffic diversion effect.
Operational objectives: attracts customers to the store through ground promotion and building sweeping publicity, and realizes traffic
promotion channel: store 5 kilometers around the store intensive traffic or surrounding communities
configuration path: Tiandihui backend-marketing-coupon resources (promotion management single product promotion)
Operation and operation
Activity process
Before the event:
(1) Market research, site planning, task goals, goal decomposition, daily meeting summary;
(2) Set up corresponding activities, such as: you can enjoy discounts, discounts, full discounts, full delivery, etc. when applying for a membership card.
In the event:
(1), after the person responsible for the ground promotion arrived at the designated area, after reaching the designated area, raising signs, setting up stalls, doll dressing, and displaying Internet celebrity toys, attracting the crowd to actively come forward to visit and consult. Sales staff distributed small gifts and shopping coupons to the intended customers, and introduced the products, explained the activity rules, and obtained contact information;
(2), Sweeping the building: knock on the door from door to door, introduce the products at door, introduce the activity, and let residents pay one yuan online, through the Tiandihui system products + full discount /Send event pushes multiple types of coupons to residents. Residents can directly go offline to the ground push location to exchange for mobile phone film service; if they find that residents are unwilling to communicate directly in actual operation, they need to place an activity DM order at the door, door handle, or window basket, etc.;
(3), when users come to the store to consume, they need to present the order and confirm the order on site to receive the goods to avoid multiple redemptions; sales staff introduces other products in the store in detail, introduces activities: you can enjoy discounts, discounts, full discounts, and other rights when applying for a membership card, and further convert traffic customers.
reference grammar
Hello, our store recently opened a reward customer. You only need to pay one yuan to go to XX location to apply film on your mobile phone, and you can get multiple large coupons for online shopping, materials required for use with
Various models of film, promotional materials, shopping coupons, etc.
Things to note
(1), Market research and site reconnaissance planning are very important. During the process, it is necessary to investigate the area, community situation, and time of dense traffic.
(2), setting goals and target decomposition can increase sales personnel's motivation and sense of urgency.
(3), daily meeting summary can analyze the reasons, adjust the plan in a timely manner according to actual conditions, and avoid wasting a lot of manpower and material resources in unsatisfactory areas.
4. Coupon promotion, , cross-industry cooperation, , traffic diversion
activity introduction : Cross-industry sharing is an inevitable trend in the development of the industry. Exchange customers through cross-industry cooperation can effectively increase their own customers.
Operational objectives: Attract new customers
Promotional channels: Stores, elevators, properties
Operational operation
Specific plans
Many physical store merchants need to promote through cooperation in other industries. Cross-industry cooperation refers to a marketing strategy in which enterprises in two or more industries in different industries reduce costs, improve efficiency, and enhance market competitiveness by sharing resources. "Straight industry" represents different industries. Therefore, the core of cross-industry cooperation includes two aspects: one is that the marketing entity is enterprises in different industries; the other is to conduct marketing through cooperation.
Food Chapter, Furniture Chapter
(1), Activities: You can use home appliances related to food (furniture) as a breakthrough point, such as juicers, microwave ovens, ovens, etc., to carry out on-site activities with the food industry, attract food customers' traffic, and introduce and sell their own home appliances, and issue coupons to the store to achieve traffic diversion.
(2), store placement: You can place promotional materials in the store with partner companies, and at the same time carry out activities to send coupons to each other, such as spending 300 yuan in a food store to get 100 yuan in a home appliance deduction coupon.
Decoration Chapter
can cooperate with decoration companies to set up bundled packages to achieve a contracted package that saves worry and effort by owners. The package contains all kinds of essential household appliances.
Real Estate Chapter
cooperates with real estate companies, such as parent-child DIY handicrafts, owner exchange and exhibitions, etc., to gather a large number of target customers through such activities, and then display and promote home appliance products through on-site activities, issue coupons and other work to achieve traffic diversion effect.
Notes
(1), Partners must choose carefully, because if you are "careless in selecting people", once the other party has negative behavior, it will affect our reputation.
(2). The focus of cooperation in other industries is "cooperation". In the process of carrying out cooperation, we should consider it for the other party. Don’t miss the opportunity for long-term cooperation because of temporary small profits. Only in this way can we win-win cooperation.
5. Add friends in the community to increase fans strongly
Activity introduction : Find communities that may have potential customers through WeChat, Weibo, community, search engines, etc., then enter the community, add friends, and use your own circle of friends to create and maintain relationships with daily greetings.
Operational objectives: Search for potential fans through WeChat, Weibo, community, search engines and add friends
Promotional channels: WeChat, Weibo, community, search engine
Operational operation
Activity process: Adding friends from WeChat community is one of the effective ways to increase fans on WeChat, including three ways to find groups, change groups, and buy groups. Finding a group means finding the same group through your product attributes and exploring potential fans; changing a group means sharing your community resources with others, which will instantly add many groups; buying a group means spending money to enter other people's communities.
Find group
(1), WeChat: Search for digital home appliances in the WeChat search bar to enter the group. Through this accurate keyword, you will find many articles, and then enter the article to find the QR code.
(2), search for keywords on the search bar of Weibo, and there will be many QR codes, just scan them one by one.
(3), search engine: I saw a WeChat search on the Sogou search engine. If you enter the same keyword, there will be many articles. The filtering conditions are also filtered according to the recent ones, and then click on the articles to view them one by one.
(4), community platforms, Douban, Zhihu , Tieba and other platforms, there are a large number of groups, and you can use the same keywords to search.
(5). Some can be directly scanned to join the group, while others need to add a small assistant to join the group. Then search and filter by conditions and select to sort by publishing time, so that a new group can be found. In
change group
(1), QQ, open the QQ group search, enter the keyword "WeChat change group", and there will be countless groups coming out. Then you enter these groups, and many people are shouting that they can exchange them, or they can exchange groups with their friends and peers.
(2), search for the official account and enter the word "change group". There are also many official accounts that provide this kind of service.
Buy group
In addition to finding groups and changing groups, there is also a kind of person who specializes in selling groups. They hold countless groups in their hands: such as mother group, online earning group, stock trading group, blockchain group, college student group, etc. The price of a group ranges from about 1-50 yuan. Many particularly high-quality groups are paid groups.
Required materials
Online promotional poster.
Notes
(1). When entering the community, don’t rush to add people first to see if this group is an acquaintance. If an acquaintance suddenly intersects a stranger, you cannot add people at will.
(2). You should not add friends too frequently in the community, otherwise you will be reported or be risk-controlled by WeChat and may cause account ban.
6, Meituan Dianping paid promotion, platform traffic diversion
activity introduction: The Internet era has gradually broken the offline business model, and some physical stores are even opened in remote office buildings, and online operations alone can gain a large number of customers. The Meituan platform has a lot of online customers, and a large number of target customers can be obtained through paid promotion of Meituan stores.
operation goal: Meituan Dianping's paid promotion can obtain a large number of target customers
promotion channels: Meituan Dianping
operation and practical
Before promotion:
(1), the store needs to settle in Meituan Dianping first.
(2), do a good job of decoration of the store: ① Store name + head image. ② Introduction to pictures, videos and copywriting of the brand and product. ③ Listing activities: great opening discounts, new product discounts, Double 11, year-end promotions, etc. ④Promotional activities: limited time immediate discounts, group buying discounts, etc.
(3), do a good job of data precipitation and quickly improve the store star ranking: ① Purchase volume, and you can improve the data through internal employees and guide on-site customers to purchase. ② The number of positive reviews, the new store mainly obtains positive reviews quickly through the Bawang meal activities; the number of questions asked online can be listed through internal employees through questions and answers. ③The number of topics is the only free and effective form of promotion. You can publish some interesting and attractive news every day in the personal account link store to attract customers, similar to Moments, , Douyin, , and the exposure amount is determined based on the dynamic popularity. When promoting
:
promotion position is exposed, Meituan stores are ranked in natural positions and advertising positions. For example, searching for "home appliances", the top 4 search results in real-life search results are all advertising positions, and the latter part is natural positions (according to star rating, sales volume, etc.). New stores basically cannot rely on natural traffic to occupy the ranking, so they need to pay for advertising positions. The actual operation is simple and just recharge money.
Required materials
Online: Promotional copywriting, promotional pictures, promotional videos.
Notes
(1), Meituan platform's good review review system is very strict, and there is a corresponding integrity point system, so be cautious when making good reviews. Each store platform will be assigned a person-in-charge consultant to review detailed information.
(2). If a customer encounters a bad review, he or she should respond in a timely manner; if he or she encounters a bad review, he or she can report it.
(3), the recommended price of store traffic-driving products is 9.9 yuan and 19.9 yuan.
(4), the service attitude must be good, which can greatly increase the store reputation and praise.
(5), consumers can be guided to fill in good reviews through activities, etc.
(6), store pictures and copywriting must be attractive.
, I will share the part about promotion and customer acquisition this time with you. We will continue to share in the next issue - store private domain operation solution - transaction conversion, please stay tuned!
