Metauniu is not a new word. Since Facebook announced the official name to Meta, the metauniu has once again become the focus of global attention. The frontier field of the metaverse is an important development direction of the technology industry, and will profoundly change the future production and lifestyle and promote future industrial development.
In recent years, with the rapid development of various technologies such as virtual reality , AR/VR equipment, the meta universe has been widely hyped as a concept again, from e-sports games to digital people, from NFT digital collections to industrial meta universe, the scope is becoming more and more extensive. It is worth noting that compared with the simple concept hype in previous years, with the improvement of various conditions in the past two years, the metaverse seems to have passed the concept stage and towards a substantial industrial exploration stage.
The meta-universe moves from concept to front-end
According to statistics, as of the end of May this year, there have been at least 72 investment and financing in the industry about the meta-universe field. In addition to the relatively dense investment and financing, Internet companies including META, Apple , Microsoft , Weimei Hologram, portal Internet websites and other Internet companies have also participated in it. Local governments are also promoting the development of the metacosmic industry by establishing the metacosmic industrial park. All signs indicate that the metaverse has truly stepped onto the stage from behind the scenes.
The core of the metaverse can move from concept to front of the stage, the first thing is to do is to do with the maturity of industrial conditions. Specifically, building a mature metaverse requires meeting three prerequisites: 1: the maturity of computer technology and Internet communication technology. At present, the widespread application of 5G technology is gradually meeting the communication technology threshold (low-latency communication); 2: Social network, which aggregates users in a public virtual space, laying a social foundation for the metaverse; 3: The rapid development of XR technology has made up for the shortcomings that traditional network information can only be simply projected, creating an immersion feeling that integrates virtual technology with the real world.
Secondly, after recent years of exploration, the application scenarios of the metaverse have been substantially expanded. For example, all kinds of digital people emerging inside and outside the industry have gradually become the connection point between the real world and the virtual world, and are increasingly becoming an important scene entrance to the metaverse; game scenes, as the prototype of the metaverse, have become the pioneers of the immersive experience of the metaverse; in social scenes, amphibious communication between virtual and reality becomes possible; in entertainment scenes, concerts lead the way to break through physical limitations, and virtual anchors begin to participate in entertainment live broadcast activities; in consumption scenes, NFT has become the asset of the metaverse generation.
Finally, the metaverse, as a high-level form of the Internet's expansion of boundaries to a broader world, will drive the development of a wide range of emerging technologies and industries, and thus has received support and encouragement from all aspects such as the government. As for XR alone, it is based on the reality and can enhance the three sensory effects of the human body's "visual, hearing and touch". Its implementation requires the maturity of 3D technology, holographic display screen, and action language interaction technology. At the same time, it can extend to six application scenarios: education and training, film and television entertainment, exhibitions and activities, intelligent office, work modeling and design, and new scene consumption, thereby realizing digital twins.
is put into the entire industry. Its development will also promote the development of upstream AR/VR hardware (AR/VR helmets), sensors, promoters and other related components. The interaction process also requires the support of cloud computing , 5G, big data and AI. For example, digital twins require the configuration of a large number of sensors such as IoT devices and edge computing devices in the real body, collect data in real time analysis, and arrange a large number of AI devices on the backend for computing and feedback. With the help of machine learning, software analysis, the Internet of Things and other technologies, it is organically combined with simulation models. Its wide driving power has also made it unanimously favored by local governments.
The heroes compete for the "meta universe"
Although the meta universe involves a wide range of fields, the areas that are truly attracting attention in China are still mainly concentrated in digital content and AR/VR hardware, which is also caused by many factors.International data analysis company IDC released its latest report, global AR/VR helmet shipments reached 11.23 million units in 2021, an increase of 92.1% year-on-year, almost doubled. As domestic manufacturers intensify competition and the potential of the Chinese market continues to stimulate, the 5-year compound annual growth rate (CAGR) of China's AR/VR market will reach 43.8%, higher than the growth rate of 38.5% in the global market.
After years of downturn, the AR/VR market has finally ushered in its glorious moment. However, industry insiders also pointed out that in the complete AR/VR industry, the penetration rate of hardware equipment is very important, but the content ecology and application ecology based on hardware are the key to the outbreak of the industry.
Apple (APPL.US) will launch a new AR/VR device in large numbers. Although there is no definite official response yet, based on the existing information, the possibility of corresponding products being launched is still quite high. Previously, Cook mentioned in an interview that Apple's current work in this field mainly focuses on AR applications on iPhone and iPad. Cook believes that Apple is still in a very early stage in the development of this technology. In other words, Apple is developing AR, but it is still in its early stages. This also seems to show from the side that Apple does have some attention to AR technology. The latest news also reaffirms that Apple is promoting the research and development of related technologies, and is getting closer and closer to the arrival of actual products.
Microsoft (MSFT.US) has also developed some research and development in VR/AR. In the past few years, VR headsets have made great progress. However, the controller it matches sometimes breaks the overall immersion. To improve this situation, Microsoft's R&D department has developed a haptic feedback solution called Haptic PIVOT wrist wear. The Haptic PIVOT is essentially composed of a mechanical shaft and a grip with an integrated capacitive touch sensor, which is used to detect the movements of you pick up or release a virtual object. The Haptic PIVOT solution will quickly synchronize the image you see in the VR world, such as when you pick up or put down an apple, the grip will automatically approach or away from your palm. If you combine a pair of Haptic PIVOTs and use them on your left and right hands at the same time, you can even simulate a relatively complex experience such as lifting things and squeezing them into the middle.
Weimi Hologram (WIMI.US) has always adhered to the core industrial chain of investing in VR/AR, focusing on investing in underlying technologies, including core components, core technologies, core interactions, and core applications. In the future, Weimei Holographic will focus on investment opportunities such as digital asset platforms, NFT digital products, To B and To C tool applications (such as virtual people, virtual meetings) and other investment opportunities. From the perspective of industry outlook, Weimei Hologram can now be said to be preparing for the future and making plans ahead of schedule.
As of now, it has 4,600 AR/VR equity IP content at the metacosmic content level, promoting the application scope of AR/VR from consumer entertainment fields such as live broadcast and games, accelerating penetration into different content fields such as industry and education, and achieving large-scale development. In recent years, Weimei Hologram has also made its ecosystem more mature through investment and financing. At present, we have successively invested in many high-quality meta-universe companies including Yunvis Research and Wuxi Sandiren Culture to promote the implementation of the wider scenario-based application of the XR track and create a closed-loop AR/VR ecological link that is linked online and offline.
ending
From the perspective of prospects, the metaverse gathers the most cutting-edge technological achievements at present, and its implementation process itself will bring tangible benefits to all aspects and have an optimistic prospect. As a virtual reality industry, the Metaverse affects the application of technical achievements in all aspects related to digital economy . At the same time, it is also combining with traditional real scenes to promote the accelerated upgrading of traditional industries. Overall, the future prospects of the metaverse are promising, but this must be a long-term process, and maintaining caution and patience is still the correct attitude that participants must have.
