Not only have 25% of brick-and-mortar stores launched e-commerce sites since the start of the pandemic, but it is expected that by 2040, 95% of purchases will be made through e-commerce.
Bottom line? E-commerce is here to stay, and businesses that want to stay afloat will need to stay on top of e-commerce trends and technologies. So what are the trends today? Read on to learn about the e-commerce website and marketing trends that are keeping up with this year.
1. E-commerce website trends in 2022
In view of the above e-commerce statistics, having a top-notch e-commerce website should be a top priority for businesses looking to increase their online sales. Let’s take a look at some ecommerce website strategies and features for businesses in 2022.
1.Buy now, pay later
According to Adobe’s 2021 Digital Economy Index, buy now, pay later (BNPL) options grew 166% year over year in March 2021. Names like Klarna and Square have been booming lately, with their ads all over YouTube. According to this article from CNBC, BNPL options are primarily driven by younger shoppers.
2. Conversion rate optimization
This is one of those trends that is always trending. For many websites, getting more customers isn’t about getting more traffic, it’s about converting more traffic. This is what conversion rate optimization (CRO) is all about, as UX technology becomes easier for us to use, consumers expect more from our websites.
While eCommerce SEO is still important, some businesses would be wise to reallocate some of the budget spent on increasing traffic in an effort to better convert traffic, such as adding calls to action, A/B testing elements, and Improve page speed. Page speed will also improve your core web vitality – a 2022 SEO trend for all businesses and industries.
3. Serverless Architecture
As e-commerce grows, websites will continue to find ways to cope with the surge in demand. With serverless architecture, such as AWS Lambda, cloud providers can dynamically allocate resources so you can scale elastically without needing to provision or manage any servers.
This technology has already proven itself in other industries, so it is only natural for e-commerce websites to adopt this flexible option. The benefits are clear: no downtime due to scaling issues, significantly lower costs (no additional servers required), easy debugging from a single entry point on the developer side, and more.
4. Headless CMS
Headless technology eliminates page templates, backend code, and other cumbersome components that can slow down your website. Although consumer expectations have been rising, a headless approach allows businesses to quickly improve the performance of their platforms so that they can better handle traffic spikes or sales increases without having to create new pages or otherwise use unnecessary Resources to deliver an optimized experience.
5. Conversational commerce
Chatbots help increase interactions with customers, provide personalized experiences, and provide faster support. You can use them to answer FAQs, suggest products, direct leads, or make announcements. The use of chatbots for direct sales is also on the rise: around 60% of millennials purchase basic goods such as food and clothing through conversational software.
2. E-commerce Marketing Trends in 2022
While we see new strategies emerging every year, e-commerce marketing trends tend to overlap from one year to the next. Below is a mix of new and emerging trends.
6. Shopping Live Streaming
More and more users prefer to use videos rather than images to interact with their products. In 2022, there will be an even greater focus on creating videos that personalize the experience when interacting with your product or service.
Remember the old home shopping channels? Well, they've made a comeback and are about to do so via streaming channels. Think YouTube, Facebook Live and Switch. The premise is pretty much the same—except your speaker is an influential person.Unedited, viewers can interact with the host in real time. It has thrived during the pandemic as it offers customers a safer way to shop, but it shows no signs of growing quickly. In fact, in November 2021 alone, Moriarty made $30,000 from his live show.
7. Buy Online, Pick Up in Store (BOPIS)
This trend, also known as click and collect, surged 208% during the peak of the pandemic, but this convenient way to shop will continue to play an important role.
75% of shoppers who have used BOPIS said they will continue to use these services after the pandemic.
85% of consumers who have used BOPIS said they made additional unplanned purchases in-store while picking up their orders. A study by
HBR found that one company's sales dropped by more than 5% as a competitor launched a BOPIS service.
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8. Virtual Payment Methods
Cryptocurrencies have grown in popularity significantly over the last year, and we expect this trend to continue – but only after a few hurdles are overcome.
These currencies, such as Bitcoin and Ethereum, have not yet achieved the high-profile recognition necessary for mass adoption, but as people understand how cryptocurrencies work, they will become more common. While cryptocurrencies don’t make sense for every business, those who adopt them can provide an edge over the competition through lower fees and faster payment processing times.
Mobile payments are another area seeing huge growth: according to Statista, the number of iPhone users activating Apple Pay increased by more than 65 million globally in 2020, and the number of people using Android Pay is also increasing. Mobile payments now account for a third of digital purchases, a proportion expected to rise as alternatives such as Bitcoin develop further.
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9. B2B e-commerce
The boundaries between B2C and B2B marketing are becoming increasingly blurred. It is expected that by 2028, the global B2B e-commerce market will reach 256 trillion US dollars. This can not only be attributed to advances in technology and corresponding cost reductions, but also because these companies feel pressure to keep up - increasing turnover online is an increasingly popular option.
As e-commerce tools for small and local businesses become more widespread, we will see more and more B2B businesses, large and small, move online or create e-commerce revenue streams.
10. augmented reality
Augmented reality (AR) and virtual reality (VR) are expected to have a big year, and not just in the e-commerce space! In fact, analysts predict that the AR market will reach 1980 by 2025 One hundred million U.S. dollars. That’s a huge deal!
AR is perfect for e-commerce because it creates interactive and engaging experiences for customers. For example, they can try on clothes or accessories without going to a physical store, or they can see how furniture will look in their home before buying. This is an important trend.
11. Omni-channel experience
Omni-channel experience is proving to be a big trend in 2022. Customers want to be able to seamlessly switch between different devices and platforms while shopping. If they start a purchase on a mobile phone, they should be able to complete it on an laptop and , and companies that don't meet the standards will miss out.
Customers say it is important to them to be able to use multiple channels when shopping. This makes perfect sense when you think about how people use technology now: we often move between devices several times a day, so it's only natural that we want our shopping experiences to reflect this.
What’s more, according to one study, customers who use 4+ channels spend an average of 9% more in a store than customers who use just one channel.
3. Align with these e-commerce marketing trends
We are spending more money online than ever before, which makes it more important than ever for e-commerce websites to optimize their performance and for traditional businesses to incorporate e-commerce into their strategies. . Use these ecommerce website and marketing trends to guide you in growing your business this year and beyond:
Buy now pay later
Headless CMS
Conversion rate optimization
Serverless architecture
Conversational commerce
Buy online and pick up in store
Virtual payment options
Available Live streaming of shopping
B2B e-commerce
Augmented and virtual reality
Omni-channel experience
