search ranking traffic. Generally, consumers will open the Pinduoduo APP and click on the search box on the homepage, and this traffic port will be displayed. This traffic port is available on every e-commerce platform. It is also the port with the largest traffic volume and the most stable port. Every merchant in this port wants to compete for the space, just like the drivers soliciting passengers at the exit of the station, each based on their ability. What are the search ranking rules for
?
Products with high sales, high ratings, high click-through rates, and high conversion rates in the past 30 days or 7 days. Whoever has strong comprehensive ability will be ranked first, except for bidding ranking.
What are the factors that affect ranking?
Sales volume, DSR score, conversion rate, click-through rate. According to Pinduoduo’s current ranking weight rules, from largest to smallest they are: sales conversion rate, DSR score, click-through rate.
From the perspective of weight rules, product sales are still the most important data. Therefore, our operational focus must be on sales, but we cannot just focus on sales and ignore other things. Editor: cnyuan1986
First, the conversion rate must be controlled within 2~5% of the industry standard;
Second, the DSR score must be higher than or equal to the industry average standard. This plays a key role in reporting activities.
Third, the click-through rate should be controlled at about 5% to 8%. Of course, the higher the better.
Some friends may have doubts. Didn’t it say sales are king? I just need to increase sales. You are wrong if you really think so. Sales is king, which just means that sales is the most important factor. But without the support of other factors, sales alone are useless and cannot develop. The reason is very simple, just like you only deal with search ranking traffic, and you don’t want other traffic. Do you think it can be done well? The answer is yes. Therefore, merchants must pay attention to sales while ensuring that other factors can also develop normally.