Merchants who have opened a store on Pinduoduo have found that the traffic to their store is getting less and less. At this time, they don’t know what to do. In fact, there must be a reason why the store’s traffic starts to decline, so you need to find the reason. Let’s solve the problem of
1 and Pinduoduo supplement
. According to the current trend, if there are no disruptive changes in the rules of and Pinduoduo , then the supplement technology will be the most effective and the cost will be the lowest.
Principle: When we want to improve the ranking of a certain product, but the comprehensive data of the product lags behind its peers, we will finally supplement the data of each dimension to the industry average, then the ranking given by Pinduoduo will be higher than the average competition. The opponent is high. Notes for
: It is recommended that you create some high-quality supplementary data for Pinduoduo. It must be improved cycle by cycle. Only in this way is it safe. If you are supplementing products, then this supplementary data must be done. Yes, if the basic data is not done well, no matter how you brush it, it will not be effective.
Please note that you must not use software to make supplementary data, because many softwares use fake IPs to do it. Now Pinduoduo’s filtering rules for fake data have become more complete, and fake data made by those software will be If you identify it, in such a high-risk situation, if you insist on replenishing it, once you are found out, all your efforts will be wasted, the store will be ruined, and there is no use regretting it.
2, Duoduo Jinbao
Duoduo Jinbao is one of Pinduoduo’s official marketing and promotion tools, which is equivalent to Taobao’s Taobao customer . We can set exclusive product coupons and product commissions in the background, and promoters will take over the task to promote The products earn commissions and ultimately help merchants achieve sales.
Notes: What should be noted here is that this gameplay has higher requirements for the promotion budget, and sufficient promotion funds need to be reserved. It is recommended to make detailed stage plans in the early stage, follow-up activities must be kept up, and subsequent profits must be controlled. rate to avoid falling into the disadvantageous position of excessive losses.
3, through train
through train are paid traffic diversion tools that every Pinduoduo seller comes into contact with. During the normal driving process, there are usually several very clear purposes, such as: testing new products and selling popular ones. Targeted traffic flow, batch promotion, etc. These practices are relatively common.
Note: Through train is just a paid traffic drainage tool, don’t regard it as your main traffic drainage source. Stores in the rising stage all have one thing in common: natural search traffic accounts for more than 60%, and through traffic accounts for 10%-20%. This is also the trend of Pinduoduo platform, because each platform tests the comprehensive operation ability of the store. Only those with good ability will get more traffic. In addition, for some new stores/new products, it is not recommended to drive.
4, bidding system
Currently, Pinduoduo’s bidding activities are divided into several types, namely homepage product bidding, tweet product bidding, 9.9 special sale bidding, overseas shopping area bidding, and love shopping bidding!
The traffic decline of Pinduoduo stores may come from External factors may also come from internal reasons. Other stores in this industry have increased their promotion intensity, resulting in a decrease in the weight of your store. Internal factors may be that problems with your own promotion have not been discovered in time.
