On July 2, Huawei announced the launch of a new brand "Huawei Imaging

2024/05/1407:33:32 technology 1871

"This is the condensation of our past innovations in the imaging field, and also our commitment to explore the future imaging field, breaking through new heights in mobile imaging." On July 2, Huawei announced the launch of a new brand "Huawei Imaging XMAGE" on the terminal's official Weibo ”, the brand will focus on consumers’ mobile imaging experience together with Huawei’s existing imaging culture platform “Huawei New Imaging NEXT IMAGE”.

This is the first imaging technology brand in the industry. He Gang, chief operating officer of Huawei Terminal BG, said, "Huawei Imaging The development of mobile phone imaging technology, starting from the dual-camera system in 2016, to the "computational optics" concept proposed by Huawei last year, Huawei has been accumulating new technologies. Continuous exploration and innovation in the field of mobile imaging have accumulated abundant imaging technology assets for Huawei. The new brand Huawei Imaging XMAGE not only brings a better imaging experience to global consumers, but also lays a solid foundation for systematically building imaging technology capabilities.

Huawei stated that Huawei’s strategic investment in imaging mainly focuses on three dimensions: technological innovation, shooting experience, and imaging culture. The Huawei imaging XMAGE brand launched this time represents technological innovation and shooting experience innovation, and will mainly focus on optical systems, imaging technology, image processing and other fields. This includes the free-form lenses, RYYB sensors, computational optics technology previously used by Huawei, as well as mobile phone camera functions such as "Super Night Scenery" and "Moon Mode".

At the same time, as Huawei's imaging culture platform, Huawei's new imaging NEXT IMAGE, which started in 2017, encourages consumers to participate in creation through new imaging competitions, new imaging communities, new imaging exhibitions, and new imaging schools. This year's New Image Contest will be officially launched on August 1. Huawei said that the contest will be "young, warm, energetic, active, and advanced" as its theme, encouraging more people to use mobile phones to create images, discover, express, and share The good life around you.

Chengdu Daily reporter Wu Jitao

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