June 30, less than 10 days until the “Dou Lai Fishing Carnival” live broadcast event. Weihai Douyin e-commerce live broadcast base, "a last-ditch fight" is written on the face of every young person. The base has been in operation for more than a year. Last year, the online topic views of the two events exceeded 9 billion times, resulting in a month-on-month sales growth of more than 800%.
E-commerce live broadcast has become a new attitude of "China's Fishing Tackle Capital" to cope with changes. In the past two years, Weihai Fishing Tackle has used technology research and development, shared development, and live broadcast empowerment to twist both ends of the "smile curve". "One chain, one policy" has promoted chain extension, mending and strengthening of the chain, and has thrown out the "turning defense into offense" The pole of breakthrough." According to the person in charge of the Industrial Development Section of Weihai Industrial and Information Development Center, Weihai currently has 45 enterprises above designated size, with main business income of 4.99 billion yuan in 2021, a year-on-year increase of 28.6%. Among them, fishing tackle enterprises in Huancui District achieved an industrial output value of approximately 3.82 billion yuan, a year-on-year increase of 12.02%. The core competitiveness of the industrial chain has become increasingly strong.
Recreating an online "Chinese Fishing Tackle Capital"
Entering the Weihai Handing Brand Industrial Park in Huancui District, whether it is the live broadcast base that has attracted more than 180 fishing tackle companies across the country, or teams such as "Piaomiao Peak" and "Heimuya" Famous brands make it difficult to associate with fishing gear companies.
The atmosphere of a "big Internet company" comes from the Internet thinking in the heart of the company. With 10 years of in-depth development of e-commerce platforms, Handing is also very comfortable in the field of live broadcasting. In this year's Taobao "518 Outdoor Festival", Handing has refreshed its single-day sales to 12 million yuan.
There are many e-commerce live broadcast bases in the country, but there is only one e-commerce live broadcast base in Weihai that mainly focuses on fishing gear. Base companies will enjoy free online support, professional training, traffic distribution, etc., and local companies can also enjoy a 30% discount on quality inspection in Huancui District. Fang Zheng, manager of the post-95s e-commerce live broadcast base, said frankly: "The real reason for choosing Weihai from many competitors is that Weihai's original intention is to drive the development of the entire industry."
Sensing the "business opportunities" of outdoor sports, this year's carnival hot topic has been set as "What a wonderful experience it is when camping meets fishing." The event will also invite 28 experts including "Tianyuan and Deng Gang " to participate. In addition to fishing tackle products, tents and other camping products will also be launched.
How magical is live streaming? Founder took "Tian Yuan Deng Gang" as an example. In this year, his number of fans has increased from 3 million to 30 million. He once sold goods for more than 10 million yuan in two hours of live broadcast. This amount is the sales revenue of many companies in a month or even a quarter. .
From scratch to something, from something to excellence, from excellence to specialness. Although it is small in size, Weihai Fishing Tackle has a keen sense of smell. It completed its online layout many years ago, and the "window" of live broadcast will never fall behind. Not only Handing and Douyin jointly built the Weihai Douyin e-commerce live broadcast base, but chain-owner enterprises such as Guangwei, Baofeilong , which focus on national brands, are also involved in the field of live broadcasting. Baofeilong accounts for a quarter of its operating income. From online.
The event is coming soon, and Fang Zheng, a young man from Weihai, is full of confidence. He once worked at Qingdao , but he never expected that fishing equipment would give him the opportunity to stay in Weihai and the stage to realize his dream. Looking at the latest statistics, Fang Zheng said: "The number of topic discussions has reached 7 billion before the event has started. Weihai online is also the 'Capital of Fishing Tackle in China'."
"Shared factory" optimizes the industrial ecology
Speaking of Weihai fishing gear, I have to mention Shandong Global Fishing Gear Co., Ltd. .
my country’s first composite fishing rod came from the predecessor company of Global Fishing Tackle. Weihai fishing tackle companies were directly and indirectly influenced by it. Today, Global Fishing Tackle is a single champion demonstration enterprise in the national fishing rod manufacturing industry. Steadily and steadily is the way to develop and grow.
When the reporter came to the Global Fishing Tackle Shuangdao Park, he saw an innovative exploration taking place here - Huancui Fishing Tackle Sharing Base.
“I haven’t been here recently, but I didn’t expect that the youth center has been closed!” Xia Weiqing, deputy secretary of the party committee of Global Fishing Gear Co., Ltd., said that the base will gather upstream and downstream enterprises in the fishing gear industry chain to create a comprehensive research and development innovation, brand promotion, product promotion, green production, Fishing tackle “sharing park” of the “five major platforms” including logistics and distribution. Today, the 20,000-square-meter first-phase factory building of the shared processing center has been booked, and 10 companies will soon settle here.
Xia Weiqing, who has been dealing with fishing rods for half his life, has witnessed the process of our city’s fishing tackle industry from “rushing in” to “Red Sea War” to “team development”. He said: "The shared base is actually an agglomeration development ecology formed under the guidance of the government under the pressure of market and cost. This not only solves the cost pressure faced by small and medium-sized enterprises, but also makes the entire industrial chain more closely integrated and the development more resilient. and vitality. "
" Agglomeration development is not a simple "physical combination". In order to generate more "chemical reactions", our city supports the high-quality development of fishing tackle companies, implements project subsidy funds of 4.86 million yuan, and promotes the accelerated construction of key projects such as the Huancui Fishing Tackle Sharing Base. At the same time, qualified enterprises are encouraged to "test the waters" of network collaborative manufacturing and promote the sharing of inspection and testing resources, key production equipment and professional and technical personnel.
The reporter walked less than 3 minutes from the processing center to the youth center designed for employees of surrounding companies to settle down and start a career. According to reports, in the future, it will also be equipped with a fishing tackle exhibition center, the second phase of the processing center workshop, and a research and development workshop. In the Fishing Tackle Industry Spraying Center in Huancui District, the "shared workshop" allows small and micro enterprises to get out of the "environmental protection dilemma".
On the afternoon of June 30, in the spraying center located at Haoshida Technical Service Co., Ltd., the sound of "ding-dong" when the fishing rods touched was endless. Cheng Jiaquan, vice president of production of Haoshida Technical Service Co., Ltd., said that the company's advanced large-scale environmental protection equipment, catalytic combustion equipment and integrated sewage treatment equipment have attracted more than 30 local small and micro enterprises to "share" spraying and cutting. , water grinding and other processes. The spraying center achieved an output value of 14 million yuan last year, driving the output value of small and micro enterprises to hundreds of millions of yuan. Huancui District will subsidize the spraying center with a subsidy of 2.795 million yuan in 2021.
Seven purely manual processes were replaced by intelligent machines
Weihai fishing tackle contributes more than 60% of the world's fishing tackle products. Although the core carbon fiber wire technology has been successfully broken through, the Weihai fishing tackle industry chain has never slowed down the pace of technological innovation.
Arriving at the R&D center of Handing Fishing Gear, several young people gathered around a "tape wrapping machine" for re-testing. After inputting the parameters on the computer display, a bundle of fishing rods is placed into the groove, and the tape wrapping machine automatically wraps each fishing rod. 7 seconds is the time it takes to wrap a fishing rod, and the time it takes for a skilled worker is 20 seconds.
Different from the impression of an R&D center, this place is more like a production workshop. The main task of the R&D center is to make breakthroughs one by one in more than 30 purely manual processes in fishing rod production. The person in charge, Sha Guodong, said that it took them five months to break through the machine replacement in the tape wrapping process, and more than 20 tape wrapping machines have been used in actual production. At present, the team has "won" 7 procedures, including tape wrapping.
Design innovation is also the “magic weapon” for Weihai fishing tackle. In the corporate exhibition hall located in Baofeilong, thousands of fishing rods are neatly arranged.Picking up a fishing rod casually, it is covered with "patents". The person in charge of the company said: "The shaft of the fishing rod is equipped with a braided net cover, which can prevent the palm of the hand from slipping when fishing; the metal collar on the fishing rod prevents During the fishing process, the fishing rod cracked because the fish was too heavy..."
Baofeilong not only formulated the "Innovation Studio System" and "Five Small Activities" Reward System, but also participated in the drafting and revision of "Fishing Tackles and Fishing Rod Holders" and "Fishing Tackles" The company has obtained 34 authorized patents, including 21 utility model patents, 6 appearance patents, 1 invention patent, and 6 software copyrights. projects; 22 projects of scientific and technological achievement transformation have been completed, with an average annual transformation of more than 4 projects.
In the final analysis, the competitiveness of the industry chain comes from continuous innovation. Weihai has set up a technical transformation service team to carry out "one-on-one" free diagnosis activities for intelligent technical transformation services on door-to-door basis. We have carried out intelligent technological transformation in production links that are labor-intensive and have high risks of personal hazards, and jointly carried out the research and development and application of new materials such as automatic equipment such as thread wrapping (belts), spraying, handle installation, and eye finishing, as well as environmentally friendly water-based paint, to solve the five "stuck" issues. Neck" common technical problems in the industry. ■Reporter's Notes
Seeking innovation and change, the "Chinese Fishing Tackle Capital" wonderful "pole throwing"
From scratch, from small to large. Of every 10 fishing rods sold in the world, 6 come from Weihai. The growth path of Weihai fishing tackle also confirms a sentence in the report of the 12th Provincial Party Congress: "There are no backward industries, only backward products and technologies."
Every time I interview Weihai fishing tackle companies, I always feel a strong sense of Awareness of innovation and change. From the production of my country's first phenolic resin fiberglass fishing rod, to going through key stages such as "from street stall goods to counter goods", "from OEM production to national brands", and "from imported raw materials to domestic carbon fiber fishing rods made in Weihai", This "little fishing rod" that changes rapidly with time embodies the open genes, innovative courage, sweat and tears of Weihai people.
"The "Capital of Fishing Tackle in China", surpassing the main production areas of the United States and Japan, keeps moving forward. Opening the map of the development of the entire fishing tackle industry chain, 45 regulated companies have "joined the chain" and given full play to their respective advantages to build a strong chain; cluster development has spawned "shared bases", "shared workshops" and other "chemical "Response"; industrial chain companies have jumped on the "express train" of e-commerce live streaming... At the same time, with the continuous support of considerate services such as one chain, one policy, one enterprise, and "one-on-one" normalized technical diagnosis, Weihai Fishing Tackle will continue to Stronger industrial chain resilience and core competitiveness will continue to lead to brilliant growth. (Hi Weihai client reporter Du Xiaoying, correspondent Wang Chao Liu Chang/text reporter Yang Zheng/picture)
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