Recently, a whistleblower close to the Apple supply chain passed the news to the market - this year's Apple iPhone 14 series is likely to include an iPhone 14 Plus. As soon as this news came out, it instantly brought back the memories of many netizens. You know, the last time Apple launched a Plus model was the iPhone 8 series five years ago. Since 2017, there has been no Plus for Apple phones.
iPhone 8 Plus
Relevant information shows that the iPhone 14 Plus is a large-screen model with a screen size of about 6.7 inches, similar to the iPhone 14 Pro Max. However, in terms of configuration, this model is much inferior to the iPhone 14 Pro Max. Many netizens believe that the naming of iPhone 14 Plus is more friendly and can be well distinguished from iPhone 14 Pro Max.
iPhone 8 series
However, while the Plus model returns, it is almost certain that the iPhone 14 series will no longer have the iPhone 14 mini model. On the one hand, it promotes large-screen models, and on the other hand, it cuts off small-screen models. As one of the top technology companies in the industry, Apple's decision to make this choice undoubtedly indicates the development direction of the entire industry. That is, in the future, small-screen models may gradually disappear from the public's vision, and large-screen models will become the common choice of mobile phone manufacturers and most consumers.
Why Apple wants to cut off the mini model
Generally speaking, the driving force behind any decision a company makes usually comes from the word "profit". This year, the reason why Apple decided to cancel the iPhone 14 mini is nothing more than profit.
According to previous relevant news, in the first quarter of this year, Apple’s best-selling model was iPhone 13, while iPhone 13 mini had the smallest sales share, accounting for only about 3% of all iPhone sales in the quarter. Although we don’t know how high Apple’s expectations for this model are, from this data and subsequent Apple decisions, we can also know that the iPhone 13 mini has not achieved the expected performance in the market.
Apple mobile phone sales
Of course, this situation does not only occur on the iPhone 13 mini. In fact, iPhone 12 mini also has the lowest sales volume among the iPhone 12 series, but its performance still seems to be better than iPhone 13 mini. The sales of another small-screen model, the iPhone SE3, seem to have not met Apple's expectations. Previously, well-known analyst Ming-Chi Kuo posted on an overseas platform that Apple would increase the annual shipments of the iPhone SE3 from 25 million to 30 million units. Lowered to 15 million to 20 million units.
iPhone 13 and iPhone 13 mini
When the sales of two or more generations of small-screen models did not meet expectations, and the revenue from continuing to launch mini models was foreseeable to continue to decline, Apple decided to cancel the mini model. This is a very reasonable action.
What are Big Apple’s plans for abandoning small products?
Although on the Internet, we can always see the emergence of the so-called "small screen party" in places related to mobile phone digital. They are always calling on mobile phone manufacturers to continue to launch mobile phones with excellent hand feel. Thin, light and portable small screen mobile phone. But what is indisputable is that currently small-screen mobile phones are gradually disappearing from the public's field of vision, and are replaced by a large number of large-screen models.
In April this year, AnTuTu announced the distribution of screen sizes of its users’ mobile phones in the first quarter of 2022. Although the data here only includes AnTuTu users, it can also provide us with some reference. Information shows that among AnTuTu users, those using mobile phones with 6.6-inch screens account for the largest share, accounting for more than 27%, followed by those using 6.7-inch screens, accounting for more than 26%. The two combined make up more than half. And it can be calculated that users who use mobile phones with screens larger than or equal to 6 inches account for at least about 90% of all AnTuTu users.
AnTuTu user mobile phone screen size distribution
The screen size of the iPhone 14 Plus that Apple will launch this time is 6.7 inches. This size can be said to be one of the most used screen sizes on the market. The market for it is very broad.
At the same time, in daily use, a large screen can bring many advantages. A larger screen can bring better display effects and more spacious internal space, and the latter will generally bring better heat dissipation and larger batteries, which can effectively improve the performance and performance of mobile phones. battery life.
Can iPhone 14 Plus become popular?
According to past Apple new product release practices, the iPhone 14 series should arrive around September this year, which is still about three months away, but we might as well look forward to the market performance of the iPhone 14 Plus.
The shipment volume of Apple's mobile phone products can generally be calculated in units of "tens of millions". Even for the small-screen mobile phone iPhone SE3, which has lowered its shipment forecast, annual shipments should be more than 15 million units. Needless to say, the final sales of iPhone 14 Plus will be much higher than this number.
Apple mobile phone
Regarding the next-generation iPhone 14 series, relevant configuration news has been leaking out before. What we can know is that the iPhone 14 series may use a perforated screen similar to an exclamation mark, but the iPhone 14 and iPhone 14 Plus may continue the notch screen design of the iPhone 13 series. At present, we still don’t know whether this will have a negative impact on the sales of iPhone 14 Plus. After all, Apple has used the notch design on its own mobile phones for several consecutive years, and its user group may already have a relatively high recognition of notch. feel.
Notch screen
In terms of positioning, the iPhone 14 Plus is positioned higher than the iPhone 14, and also lower than the other two models. Reflected in price, the iPhone 14 Plus should be the cheapest large-screen phone in the series. At present, some relevant people predict that the iPhone 14 Plus will be sold starting at 128GB, and the National Bank price may start at 6,799 yuan. The large screen and relatively cheap price may attract many users to choose iPhone 14 Plus. The iPhone 14 Plus may also be able to compete with the iPhone 14 as the most popular model in the same series.
is written at the end
After five years, Apple’s Plus model may be about to return. I believe many people have raised expectations for this model. After Apple cuts off the mini series, large-screen mobile phones should continue to occupy and consolidate their mainstream position in the market. What will be accompanied by this will inevitably be the continued decline of the status of small-screen models. In any case, the iPhone 14 series, this star mobile phone series that has attracted much attention from the public, is coming to us step by step. Let us just wait for the moment when they make their debut.
