From the earliest film era to the digital era, and then to the mobile image era of mobile phones, images have become more popular than ever. When it comes to mobile images on mobile phones, we have to mention Huawei images. In 2016, once the Huawei P9 series was launched, tens of millions of units were sold around the world. This is a series of classic imaging phones that are still talked about by consumers. The P9 series is equipped with a dual-camera system, and with the support of depth chips and ISP chips, people can see a new direction in the development of mobile phone imaging. Starting from Huawei P9, each generation of Huawei P series mobile phones has eye-catching technology and has become a well-deserved mobile phone leading the industry trend. Recently, Huawei released Huawei Image XMAGE, so what should this brand mean?
The "X" in Huawei Image XMAGE is particularly evocative. In our understanding, It demonstrates Huawei’s ultimate pursuit of mobile imaging. All in all, Huawei relies on its solid technical foundation, continuous investment in R&D, and persistence in the field of mobile imaging. Today, Huawei has gradually grown into a promoter of the industry and has become its own school - Huawei Imaging XMAGE!
Looking back at the imaging journey of Huawei's P series, we found that Huawei has never stopped exploring technology. Each generation of flagship models has released new technologies and major innovations to surprise consumers. For example, the dual camera system of the P9 series, the portrait photography of the P10 series, the super night scene mode of the , P20, and series, the periscope zoom architecture of the P30 series, up to 50x digital zoom, and the full-time, full-focus ultra-clear images of the P40 series, astonishing 100x digital zoom, 10x optical zoom and 20x hybrid zoom, all the way to the hyperspectral imaging system of the P50 series.
©Zhenhong丨HUAWEI P10 Plus
In terms of imaging, Huawei has also continued to improve the strength of its hardware. When it comes to hardware in the field of imaging, the bottom of the sensor must not be bypassed. In the photography circle, there is a saying that "the bottom of the sensor will crush people to death" because the bottom of the sensor basically determines the amount of light that enters the photography. The more light that enters, the more light that enters. , which means that you can take pictures with less noise and purer images in extremely dark environments. Huawei has been exploring outsole since the P20 series. The P20 series is equipped with a 1/1.7-inch sensor. The Huawei P30 series converts the traditional RGGB pixel arrangement to the RYYB pixel arrangement. In terms of light input, if the traditional RGGB light sensitivity is 1+1+1+1=4, then the RYYB combination is 1+2+ 2+1=6, in fact, to put it simply, Huawei imaging achieves the effect of 1+12!
All efforts in technological innovation of Huawei Imaging are on the one hand to continue to explore inward and find its own endogenous development momentum, and on the other hand to bring a better shooting experience to Huawei mobile phone users. Therefore, through continuous technological exploration, Huawei finally achieves an unprecedented professional shooting experience in terms of color, brightness, contrast, telephoto, zoom, snapshot and other aspects. For example, the primary color engine allows users to realize " what you see is what you get ", hyperspectral imaging allows users to capture the magical world beyond visible light, calculates optical attenuation aberrations, allowing users to take clear and sharp pictures, and super night scenes allow users to Gaining more freedom and inspiration in the creative time dimension, Super Macro allows users to easily record the subtleties of the microscopic world such as dewdrops and leaf textures...
©Ali Siyal丨HUAWEI nova 7i
After opening the door to mobile photography, Huawei has focused on product performance. In order to pay attention to user needs, Huawei has now begun to work on the humanistic spirit of mobile imaging as its responsibility and mission as a pioneer in mobile imaging. Huawei's new imaging NEXT IMAGE cultural brand uses the theme of youth, warmth, vitality, positivity, and high-end. It focuses on building the cultural connotation of high-end brands and is committed to creating an imaging culture with Huawei mobile phone users around the world.
Currently, Huawei has created a brand new imaging culture exchange and learning platform for Huawei mobile phone users through new imaging competitions, new imaging communities, new imaging exhibitions, and advanced learning schools.Among them, the Huawei New Imaging Competition is an important part of Huawei's "New Imaging Development Plan" and has been held for five years. The Huawei New Imaging Competition aims to inspire mobile phone users to create inspiration, shoot and share the beauty and fun of life anytime and anywhere. .
In fact, from the above analysis, we can see that Huawei has formed three major dimensions of technology, experience, and culture in its brand architecture. When it comes to products specifically, Huawei has its own brand order that is constantly iterating, and now it has released Huawei Imaging XMAGE. In the future, I believe Huawei will continue to evolve in this direction, continue to innovate, and continue to lead the development trend of mobile imaging!
