Recently, in the international mobile phone market, a mobile phone has frequently received media attention: Nothing Phone.
The reason is very simple. This mobile phone, which is even named very special, is a brand new mobile phone manufacturer. However, the background is not simple. The founder is Pei Yu : co-founder of OnePlus Technology . After Pei Yu resigned, he founded the brand Nothing. After many warm-ups, its first smartphone, Nothing Phone, was finally confirmed to be officially released globally on July 12. Why does this mobile phone
attract so much attention? In addition to the founder's reasons, the red ocean of mobile phones has not had new blood pouring into it for a long time, which is also an important factor.
Regarding this phone, there are not many secrets. In the early days of
, the mobile phone body received a lot of attention because of its unique LED lighting design, which was considered very unique. The tough appearance of iPhone 13 has also attracted the attention of some consumers. The current news about the hardware of
mobile phone is that it has a 6.55-inch OLED screen, 120Hz; Snapdragon 778G processor, 45W fast charging, and supports wireless charging. In other aspects, up to 12GB of LPDDR5 RAM and 256GB UFS 3.1 storage support 5G, 4G LTE, Wi-Fi 6, Bluetooth 5.1, GPS and NFC.
From the perspective of basic hardware, there is not much uniqueness; of course, there may be some unique selling points that have not been exposed, which will be discussed at the press conference.
Objectively speaking, in terms of hardware performance, charging power, photography and other aspects of current mobile phone competition, there is currently no advantage that Nothing Phone has. Looking at its pricing, the starting price is expected to be US$397, which is approximately RMB 2,660, making it a mid-range mobile phone.
Overall, apart from the founder’s popularity and early persistent revelations that attracted a lot of media attention, this phone is not very competitive at the moment. After all, international mobile phone manufacturers and leading manufacturers account for the vast majority of the market share. Unless there is great innovation, it may be difficult for new brands to enter the mobile phone market at this time and get a share of the pie.
