[ mobile phone China news] On July 2, Huawei officially released a new brand - Huawei imaging XMAGE, which represents that Huawei has become its own school in the mobile imaging track. He Gang, chief operating officer of Huawei Terminal BG, said, "Huawei Imaging XMAGE will be the exclusive logo of Huawei mobile imaging, announcing our leadership and maturity in the imaging field, and will also represent our continued breakthroughs and commitments." In-depth insights into consumer needs, targeted investment in technological innovation, and continuous breakthroughs in consumers' imagination of shooting experience. From the continuous innovation of Huawei P9 to Huawei P50 series, Huawei has accumulated abundant imaging technology assets. The new brand Huawei Imaging Dimensions expand. The technological innovation and shooting experience innovation represented by Huawei Imaging XMAGE mainly revolves around optical systems, imaging technology, image processing and other fields. Among them, the optical system is represented by a number of core technologies, such as multi-camera systems, periscope telephoto, free-form lens, etc.; imaging technology is an intersection center of photoelectric conversion, including RYYB super-sensitive sensor, full-pixel eight-core focus, 10-channel multispectral sensor, hyperspectral imaging, etc. image processing is a collection at the algorithm level, including AI photography, real-time HDR fusion, XD Fusion Pro computational photography, XD Optics computational optics and other technologies.
Huawei's new imaging NEXT IMAGE is another cornerstone of Huawei's imaging strategy. Through the new imaging competition, new imaging community, new imaging exhibition, and new imaging school, Huawei has built a new imaging culture exchange platform for consumers. The 2022 New Image Contest will officially open on August 1, and everyone can actively participate.
