Xiaomi President Lei has changed his gender? From "the more R&D expenses are not the better" to investing 100 billion in R&D in the next five years, Xiaomi will release the new Xiaomi 12S series of mobile phones on July 4. Xiaomi executives are currently warming up the new phones in full swing. Today, Xiaomi has warmed up its self-developed battery management chip Pengpai G1. At the same time, Xiaomi CEO Lei Jun also issued a message saying that Xiaomi always insists on being technology-based and making the coolest products. In the past five years, Xiaomi's R&D investment has grown at a compound annual rate of more than 40%. In the next five years, Xiaomi's R&D investment is expected to exceed 100 billion yuan, and it will continue to explore new technological directions.
Mr. Lei’s remarks about “investing 100 billion in R&D in the next five years” have not surprisingly become a hot search topic, and have received likes and support from many netizens, especially rice fans. After all, according to the 2021 financial report released by Xiaomi in March this year, Xiaomi Group last year had revenue of 328.3 billion yuan and net profit of 22 billion yuan. If more than 100 billion yuan is invested in research and development in the next five years, this will be almost five times Xiaomi's net profit in 2021. However, Xiaomi still plans to implement it. This shows that Mr. Lei is determined to invest heavily in technology research and development, so it is not difficult to understand that it has received a large number of likes and support.
However, if you pull the timeline forward a little further, you can find that Mr. Lei today seems to have "transformed" compared to the previous one. Why do you say that? Because just in 2018, Lei Jun said in an interview that the essence of R&D expenses is not getting better and better. If it increases, won't Microsoft become an empire on which the sun never sets? I don’t agree with and Huawei (the R&D expense rate must continue to be higher than 10%). I think they don’t understand R&D. "Real innovation does not rely on money. Real innovation relies on talents and innovation culture."
At that time, Mr. Lei's remarks that "the more R&D expenses are not the better," also made hot searches, but did not get much attention. Support, but caused some complaints. Xu Jieyun, who was Xiaomi's public relations manager at the time, came out to "refute the rumors" and said that Lei Jun's relevant remarks were made at the Xiaomi 6X conference when it was revealed that Xiaomi's hardware comprehensive net profit margin would never exceed 5%. Part of the answer when "Affected" said that the absolute investment number of is not the only criterion for the success of R&D , and please don't take it out of context and graft it on.
The Internet has memory. From the previous "more R&D expenses are not better" to the current determination to "invest more than 100 billion in R&D in the next five years", it can be clearly seen that Mr. Lei's thoughts have been "baptized" . It’s hard to say whether Mr. Lei was touched by the experience of friend Huawei, but if R&D investment increases, I believe Xiaomi will reap more and more results. And when more and more self-developed components are used in Xiaomi products, I believe the public will recognize the Xiaomi brand more. What do you think?
