" Xiaomi caught up with Leica " and " Huawei launched its own Huawei imaging XMAGE", so there was a lively scene of interaction between Xiaomi and Huawei fans. After all, Huawei and Leica have had a strategic cooperation for many years Partners, it was the breakup of the two companies that led to the cooperation between Xiaomi and Leica.
Although there is no news that Huawei and Leica are no longer cooperating, we can see from the release of Huawei P50 Pocket and Huawei Mate Xs 2 that these two mobile phones no longer have Leica imaging systems, replaced by Huawei imaging.
On July 2, Huawei officially certified Huawei imaging, which is the newly released imaging brand-Huawei Imaging XMAGE. Through significant improvements in hardware, software, and chips, Huawei Imaging The exclusive logo of Huawei Mobile Imaging.
I also mentioned in my previous article that the emergence of Huawei imaging reflects Huawei's great confidence. After all, Huawei has accumulated enough research and development experience and no longer needs to cooperate with other established imaging manufacturers. This also makes Huawei become a domestic An example for other mobile phone manufacturers to follow. In a sense, Huawei has already mastered the mobile imaging system. It is likely that the partners are no longer able to meet Huawei's higher customization or optimization requirements. Why? Leica provides Huawei with hardware products and assistance with some basic color adjustments. However, in the current mainstream AI photography, software integration or, to be precise, computational photography still has to be achieved by Huawei. Brands like Leica will not It is better than Huawei, and mobile phone manufacturers have their own mature supply chains. Once you have a software foundation and stable hardware supply, and can provide users with excellent imaging systems, why would you need to cooperate with other brands? It has to be said that Huawei is indeed bold and far-sighted in terms of R&D capabilities and product positioning.
In addition, it is mentioned in the official video that Huawei will develop a set of image standards based on Huawei's own understanding. I personally think it is a good thing. This way there is no need to participate in third-party evaluations such as dxomark. After all, third parties Evaluation agencies only test according to their own standards.
In general, Huawei Imaging The top priority is to reduce false propaganda and strive to improve user experience.
