cover news reporter Wu Yujia
Recently, Miya’s official website announced that it has decided to stop the Miya App service on September 10, 2022. The announcement stated that only the Miya App has stopped service.
In the future, Miya will continue to serve users in the Miya WeChat Youzan mini program, and Miya members can still enjoy the shopping experience. The announcement added: "Miya App" will officially stop services and shut down on September 10, 2022; before the platform is shut down, consumer transaction orders will continue to be fulfilled. If users have any questions about shopping, please contact the merchant or store in a timely manner. Contact platform customer service.
Miya Baby, the predecessor of Miya, is China's first limited-time sale mall for imported maternal and infant brands. Founded in 2011 by full-time mother Liu Nan, she hopes to create a simple, safe and interesting shopping experience for maternal and infant products. "Limited time sale of maternal and infant brands" refers to the recommendation of popular imported maternal and infant brands on the website every day, which are sold at a discount below the market price.
In February 2014, Miya Baby officially transformed into a limited-time special sale mall for imported maternal and infant brands, and its official website was launched.
In July 2015, Miya Baby officially changed its name to Miya, and upgraded from maternal and infant consumption to parent-child family consumption. Since the establishment of
, Miya has completed 4 rounds of financing: in December 2013, it received investment from Zhen Fund and Xianfeng Huaxing; in June 2014, it received 20 million yuan led by Sequoia Capital , followed by Zhen Fund and Huaxing Xianfeng. U.S. dollar financing; in December 2014, it received investment led by HCapital, with previous investors Sequoia Capital and Zhen Fund continuing to invest $60 million; in September 2015, it received a $150 million D round led by Baidu Financing, the market valuation exceeds 1 billion, making it the most highly valued cross-border maternal and infant e-commerce company in China.
In October 2016, there was news that Miya had completed a new round of financing, but no subsequent confirmation was released.
public information shows that Miya has been selected into the ranking of China's unicorn companies for three consecutive years, with a valuation of tens of billions. On October 21, 2019, Hurun Research Institute released the "Hurun Global Unicorn List 2019", with Miya ranking 224th;
Industry insiders believe that in recent years, Ali , Jingdong , Pinduoduo, Leading platforms such as Vipshop are targeting the maternal and infant market, which has a strong impact on maternal and infant e-commerce companies such as Miya, Meidian Mama, Beibei.com , etc. Many players are sharing the market and the maternal and infant market has also been weakened. The advantages of honey buds, etc. Miya's closure of the APP is just a reshuffle of fierce competition in the industry.
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