Nine News Special Commentator Shu Shengxiang
Three years after obtaining the 5G license, China Radio and Television 5G network services will be officially launched on June 27, and China Radio and Television Section 192 will also be officially released to the public. At present, China Radio and Television's 5G official website has been launched and the monthly rental rates have been announced. The lowest 5G package price is 118 yuan.
As early as June 2019, the Ministry of Industry and Information Technology officially issued 5G commercial licenses to China Mobile, China Telecom , China Unicom , and China Radio and Television. Three years after obtaining the 5G license, China Radio and Television’s 5G network service was finally launched. The missed three years were obviously costly to China Radio and Television. As a latecomer, China Radio and Television wants to enter the existing market. How to gain the support and trust of users is undoubtedly the most practical problem it currently faces. In particular, the number of mobile phone users has grown slowly in recent years and has even stagnated in many places.
One more choice is better than one less choice. The entry of China Radio and Television will bring more choices to consumers, which is naturally a good thing. However, will the "three pillars" pattern of the three major operators be completely broken, and can the pattern of the four operators "four points of the world" really be formed? Will China Radio and Television become the "catfish" that reignites the price war in the telecommunications market? Whether it is service price or service quality, can China Radio and Television enter this market with high thresholds to form a "catfish effect" and bring some tangible benefits to consumers? For consumers, these are the biggest expectations.
Intensified competition is not only beneficial to consumers, but also beneficial to the entire industry. The previous three major operators also had fierce battles for users with competitive incentives. The implementation of policies such as number portability and increased the motivation of operators to provide good telecommunications services by giving consumers the right to choose. But overall, consumers are still not very satisfied with telecom services, especially in terms of speed increase and fee reduction. It seems that the three major operators have already reached a certain balance of interests. The entry of China Radio and Television is bound to break this balance of interests again, which will help promote full competition in the industry and further improve telecommunications technology and operational capabilities.
What is certain is that given the huge disparity in the number of users, it will not be particularly easy for China Radio and Television, as the fourth operator, to compete with the other three operators in the 5G field. In particular, many consumers who have received cable TV set-top box services from China Radio and Television have not particularly fond memories of the service. How radio and television can change these bad experience memories left to users, just by fighting a price war for a period of time, I am afraid it will have limited effect. The key is to truly improve the quality of its own services and better integrate 5G telecom services with the limited TV network covering tens of thousands of households. , providing consumers with more value-added service experience.
In addition to further speed up and fee reduction, there are actually many "pain points" in the current telecommunications service field. For example, the "shadow service" that has been exposed for more than ten years: services that one does not need are inexplicably opened, and fees that one does not know about are deducted inexplicably - the "shadow service" of telecommunications is like a special thief. The thief who steals people's phone bills. Another example is spam text messages, etc. If China Radio and Television can provide solutions and compete for similar "pain points" in telecommunications services, it will definitely be welcomed by consumers.
What the current telecommunications service market lacks is not a share of the pie, but a pioneer in changing the status quo. Only by respecting users can China Radio and Television win users, and only by giving more to consumers can it win more. It is expected that China Radio and Television's 5G network services will join the competition and become a "catfish" that changes the status quo of the telecommunications service market. It will not only be a share of the existing market, but also the creator of a new market. We truly regard consumers as the foundation of development, continue to meet consumer needs attentively, and constantly strive to improve consumer experience.
[Source: Jiupai News]
