On June 28, HTC ( HTC ) released the first Metaverse mobile phone HTC Desire 22 Pro. This is HTC's return to the mobile phone market with new products after two years, once again making waves on the Internet, and related topics have been on hot searches for a long time. It is understood that the machine has a built-in VIVERSE platform and a VIVE Wallet for personal virtual assets. Users can currently store their assets in the VIVE Wallet. In the future, the Wallet can be used as their passport in VIVERSE.
HTC Desire 22 Pro
In terms of configuration, HTC Desire 22 Pro is equipped with a 6.6-inch screen, supports a high refresh rate of 120Hz, is equipped with the Snapdragon 695 mobile platform, and has a rear 64-megapixel main camera + 13-megapixel ultra-wide-angle camera + 5-megapixel depth-of-field camera. It has a built-in 4520mAh battery, supports wireless charging and is IP67 dustproof and waterproof. It will be available for sale on July 1, priced at NT$11,990 (approximately RMB 2,700).
The biggest highlight of this phone is that it features the Metaverse. It can be paired with HTC’s own VIVE Flow virtual reality glasses, and can instantly stream mobile phone applications and multimedia content to VIVE Flow through screen projection.
HTC’s Stormy Mobile Phone History
Speaking of HTC, it will definitely bring back many people’s memories. Most people born in the 80s and 90s should be familiar with it. It used to be the number one mobile phone brand in the Android camp, but the last time HTC mobile phones became popular was in the 3G network era.
Founded in the last century, HTC is a mobile phone and tablet manufacturer located in Taiwan, China. It was once the world's largest Windows Mobile smartphone manufacturer and the world's largest smartphone OEM and manufacturer. Its strength cannot be underestimated.
At first, HTC started as a foundry. Later, it found that the market demand for mobile phones was rising sharply, and HTC also planned to make its own mobile phones. In September 2008, HTC launched the G1, the world's first Android phone, and subsequently became famous in the market.
In just five years from 2008 to 2012, HTC has launched more than 50 mobile phones, and its models span the two major camps of Windows Phone and Android. In its glory days, HTC's share of the mobile phone market was very large. It could directly compete with the iPhone, and once occupied nearly 80% of the market share of Windows Mobile phones. It can be said that the period from 2010 to 2011 was the highlight moment of HTC mobile phones. Its sales surpassed and Nokia , and once surpassed and Apple in North America.
However, the good times did not last. After its peak, HTC began to decline. Due to strategic mistakes and the rise of many emerging mobile phone manufacturers, HTC's situation took a turn for the worse in a few years, and its advantages in mobile phones gradually disappeared. It also shifted its focus to virtual reality (VR), in the metaverse.
At the end of 2021, HTC mobile phone Tmall flagship store and JD.com flagship store were all shut down. HTC’s official website in mainland China shows that all mobile phone products have been removed from the shelves.
Why do we still want to make a mobile phone?
It is indeed surprising that HTC has once again entered the mobile phone market, but this decision is not a whim of HTC. Earlier this year, HTC told the outside world that it would launch a Metaverse mobile phone and also gave some hints. This decision is not surprising. There are probably two reasons why HTC chose to continue making mobile phones.
The first and most important point is to boost the sales of metaverse related products. HTC’s current main VR products are VR terminal equipment, which is one of the hardware devices of the metaverse. The biggest selling point of HTC’s new phone is the concept of “metaverse”. HTC’s intention to use this hottest concept to attract more consumers is obvious. After the mobile phone business was slowly abandoned, HTC chose to bet on the VR track, and now it has become an industry giant. At this year's MWC, HTC also released a new metaverse brand VIVERSE. However, HTC has been investing in this field for many years, but it is still slightly behind Meta. Therefore, it is also a strategy to seize the Yuanverse market by once again deploying in the mobile phone field.
Secondly, although the mobile phone market is saturated, the number of users is still here. If we can successfully open the market again through this product, we can reopen the mobile phone business even if we do not attract VR equipment; if we also promote the sales of VR equipment, it will kill two birds with one stone. Therefore, this decision can be said to be a "guaranteed profit".
only makes Yuanverse mobile phones?
HTC has released such a special mobile phone. Many people suspect that this is a gimmick "marketing tactic" just to promote its own VR equipment. HTC may not release new mobile phones in the future, and it does not really want to do so again. Lay out the mobile phone market.
HTC has also given answers to these questions. Huang Zhaoying, general manager of the Asia-Pacific region, said that HTC will launch new accessories such as mobile phones and VR in the second half of the year, as well as plans for 5G products. The next new mobile phone will not be launched until 2023. "We hope there will be no delays or changes."
At the same time, Huang Zhaoying also introduced to the public a three-stage strategy for developing the Metaverse. In order to allow users to quickly enter the Metaverse, Metaverse will add partners in the first phase. In the second phase, it will facilitate consumer experience. In the third phase, it is hoped that the Metaverse platform "VIVERSE" will be a membership subscription system, allowing corporate operations to shift from hardware to hardware. Software service development.
From this, it is not difficult to guess that in order to develop the Metaverse business, HTC is likely to continue to release new Metaverse phones, allowing consumers to enter and experience the Metaverse better and faster.
is written at the end
After a long period of silence, this new phone launched by HTC has indeed earned enough traffic, but whether it can help HTC open the mobile phone market again will have to wait until the new phone is officially released in July. Let us wait and see. !
