Google Ads China’s No. 1 cross-border social daily: NO.1 [Industry News Express] 1. Amazon launches IP accelerator in the Middle East 2. Meta will launch virtual clothing store Avatars Store 3. Amazon opens last-mile service provider plan in the Middle East for the first time 4 .

2024/03/2321:01:33 technology 1715

Google Ads China's No. 1 cross-border social daily newspaper:

NO.1 [Industry News Express]

1. Amazon Middle East launches IP accelerator

2. Meta will launch virtual clothing store Avatars Store

3. Amazon opens the last mile in Middle East for the first time Service provider plan

4. During June 18, Wal-Mart continued to be the sales champion of chain supermarket merchants

5. SF Airlines The 72nd all-cargo aircraft was officially put into operation

6. Bank of Japan Governor: Rapid depreciation of the yen is "unfavorable" to the Japanese economy

7. Turkey Exports to 8 countries hit a record high in May

8. The Port of New Orleans received more than 96 million US dollars for the expansion project

NO.2 [The bidding logic of TikTok AEO]

The delivery effect of TikTok AEO is mainly based on bidding, CTR and CVR. Therefore, the level of bids and continuous ad testing will directly affect the results of AEO.

bidding and budget: Due to different back-end algorithms, please do not base your bids on your data on other platforms. When using AEO for the first time, please bid based on historical costs (bidding too low or incorrectly may seriously affect the competitiveness of your advertising). When the daily budget is greater than the single event bid * 20, it can ensure that there is enough budget to obtain practical conversions, and the learning period will also be shortened.

account settings: We recommend using historical ads that have performed better. New material is not recommended. When setting up AEO, please ensure that you have 3-5 ad groups active. This is to ensure that the ads can go through the learning period smoothly and not end prematurely.

Please ensure that each ad group has at least 3-5 high-quality ads. In order to ensure the delivery effect of the AEO ad group, we recommend that you test the effects of different advertising creatives in the oCPM-application installation promotion series

NO.3 [Google Ads China’s No. 1 Community]

System to learn how to make money with Google Ads can come directly Tribe, save a lot of time and pitfall losses! Sun Qian’s team worked hard to create

NO.4 [Xinyu]

To research the market, you can start with a keyword optimizer. Enter keywords to view user search terms, conduct research and dig into each search term that you do not understand very well, and understand market needs and products. standard.

The above is the content of today’s morning report, see you tomorrow!

technology

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It means no haters, no pervert, ETC. This is my blog & I have my rules. You can ban me with homepage whatever you want but don't do anything to fool me around. After all, I don't care.

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