This morning, Xiaomi finally announced the release date of the flagship Xiaomi 12S series in the second half of the year: July 4th.
In the official Weibo announcement, Xiaomi also released a poster, which involves some hidden information about the new phone. Here we will conduct an in-depth interpretation and analysis of the Xiaomi 12S series based on the content in the poster.
First of all, the name of the model. According to rumors, Xiaomi will launch the "super large cup" of Xiaomi 12 series in the second half of the year - Xiaomi 12 Ultra. After Xiaomi released Mi 12 and Mi 12 Pro in the first half of the year, it has been lacking a truly super-large cup product.
Outsiders speculate that the reason why Xiaomi Mi 12 Ultra has to wait until the second half of the year, in addition to product planning factors, is largely to wait for the Qualcomm Snapdragon 8+ flagship chip and the imaging system jointly developed by Xiaomi and Leica . For these two most critical experience parts, Xiaomi will need some time to make in-depth adjustments and adaptations. At the same time, the Snapdragon 8+ chip will also have to wait for stable production capacity after release before it can be supplied.
But judging from the current situation, what Xiaomi is launching this time is not just a super large cup product, but a brand new Xiaomi 12S series. This means that Xiaomi may launch three new mobile phones: Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra.
A picture from Xiaomi’s upstream supplier that was exposed online two days ago shows that Xiaomi’s ultra-large flagship is indeed called Xiaomi 12S Ultra. Not only that, according to the information in the picture, Xiaomi will also launch a special "First launch exclusive gift box".
It is foreseeable that Xiaomi 12S and Xiaomi 12S Pro will be upgraded on the basis of Xiaomi 12 and 12 Pro. For example, it should be a certainty to replace the Snapdragon 8+ chip with better performance and power consumption. It is also unclear whether Xiaomi will bring Leica imaging to the 12S Pro or even the entire series of products.
Judging from the officially disclosed poster, most of the area in the poster is occupied by a circular camera module. This also means that the most important experience of Xiaomi 12S series this time is imaging.
Prior to this, Xiaomi officially announced that they had entered into a strategic cooperation with Leica, and the first new product will be officially unveiled in early July. There is no doubt that the new product referred to here is the new Xiaomi 12S series.
can also be seen in the poster. In the lower left corner, you can vaguely see the word "LEICA". It was previously reported that the Xiaomi Mi 12S series will not have Leica’s “Coke logo” on the fuselage this time, but will use Leica’s English brand name as its logo. The previous co-branding of , Huawei and Leica also adopted a similar form, with a red Coke logo printed on the packaging but not on the body.
In addition, more details related to the camera module were not disclosed on the poster. The only thing that can be seen is that the size of this module is not small, and it should be a main camera lens with good imaging.
It is worth noting that Xiaomi also specially made a gold border on the lens, which echoes the black body (most likely a ceramic body), which greatly improves the overall texture of the phone.
Interestingly, when interacting with netizens in the Weibo comment area of Lei Jun, he said that the gold edge is made of 23K gold (it should be gold-plated).
It is understood that 23k gold refers to gold with a gold content of 95.8318%. Because gold is too soft, it is not suitable for carving complex patterns and setting gems. Therefore, other metal components such as silver, copper, zinc, etc. are usually added to gold to increase the strength and toughness of gold. This kind of gold jewelry is called K gold, and the number in front of it is the gold content. The so-called k gold is a way of expressing the fineness of mixed gold. K is the abbreviation of English carat and German karat. The gold content of each k is 4.1666%. Therefore, the gold content of 23K is 23*4.1666%=95.8318%.
It seems that Xiaomi 12S Ultra should also make breakthroughs in materials and positioning this time. After all, it is Xiaomi's top flagship product, and it shoulders the important task of Xiaomi's expansion into the high-end market. However, the corresponding selling price......
In addition, there is news that Xiaomi 12S Pro will be available in two versions, Snapdragon 8+ and Dimensity 9000 series.
As a new imaging flagship, Xiaomi 12S Ultra is expected to have a 32-megapixel selfie lens on the front, a rear Sony 50-megapixel IMX989 ultra-large sensor, a 48-megapixel wide-angle lens , and a 48-megapixel 120x hybrid zoom periscope long Focus lens , and equipped with the new Thermal C2 ISP.
In addition, Xiaomi 12S Ultra uses a 2K AMOLED flexible curved screen in the form of a center-mounted punch hole. It is equipped with up to 512GB large-capacity storage and supports 67W wired flash charging.
It is almost certain that Xiaomi 12S Ultra will be the representative of the most powerful Android flagship in 2022. Do you think Xiaomi has become more successful this time?
