The natural traffic of Pinduoduo refers to the traffic that users enter keywords to search, then discover the store products, and then click to enter the store. What this article is going to talk about is, how can Pinduoduo attract natural traffic?
1. How does Pinduoduo get natural traffic?
1, product keywords
As we all know, product keywords are an important factor affecting product rankings, so when optimizing product rankings, everyone mainly starts with keywords. If sellers want to use keywords to rank their products higher, they must use some current and precise keywords.
2, product click-through rate
Sellers must know that product click-through rate and conversion rate will affect product ranking. The product doesn’t even have a click-through rate, so it can’t be ranked high. The main factors that affect product click-through rates are product price and product main image. Today's society is an era of visual marketing. If the main image of the product is not attractive, buyers will definitely not click on it. Not to mention improving search rankings.
3, product quality and price
We all know that product quality is the basis for opening a store and the guarantee for the long-term operation of Pinduoduo stores. Whether the subsequent investment cost of the store can be reduced also depends on product quality. Price directly affects the competitiveness of Pinduoduo’s products. Pinduoduo focuses on small profits but quick turnover. Although they are taking the low-price route, sellers still need to ensure the cost-effectiveness of their products in order to improve their product rankings.
4, product window
Sellers can also make reasonable use of Pinduoduo’s product window recommended locations. In addition, sellers also participate in Pinduoduo’s promotions as much as possible to increase their exposure. And sellers must pay attention to maintaining the reputation of their stores. The higher the reputation score, the higher the ranking.
2. What are the techniques?
1. First, position the store crowd well. The main purpose is to attract more fans. You can go to more social platforms to promote the store, or create a WeChat group. Guide fans through WeChat official accounts, Weibo and other accounts, and occasionally distribute store benefits to enhance Fan stickiness.
2. Use activities to attract traffic to stores. New product activities are the only activities that have no threshold. Once the store has sales, it can sign up for other activities, and then use a through train to promote the store. Store activities are also a good way to attract traffic, but sellers need to plan them carefully.
3. Sellers should maintain product reviews, because reviews will affect buyers' willingness to purchase, especially after signing up for events, so that buyers can give as many positive reviews as possible and attach high-quality buyer shows. Sellers can also attach notes to packages to guide buyers to give favorable reviews and give store coupons.
In general, if Pinduoduo wants to obtain natural traffic, the most important thing is that the keywords used must be closely related to the products, and the keywords must be accurate. The second is the basic optimization of the store.
