Xiaomi announced that it will release the Xiaomi 12S series of smartphones on July 4. It has been confirmed that there are three products in this series - Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra; among which Xiaomi 12S is an upgraded version of Xiaomi 12 , Xiaomi 12 is a small-screen flagship phone, competing against the iPhone13 with the same small size.
At the Xiaomi 12 press conference, Lei Jun announced that Xiaomi will fully compete with the iPhone. Xiaomi 12 has also become the first smartphone to compete with the iPhone. Its opponent is the iPhone 13; compared to the iPhone 13, Xiaomi 12 has a taller screen. The refresh rate, faster charging technology and higher-pixel main camera lens are more than 2,000 yuan cheaper than the iPhone 13!
If nothing unexpected happens, Xiaomi will release Xiaomi 12S in July, Apple will release iPhone 14 in September this year. The two machines will compete fiercely in the small-screen flagship mobile phone market. So what are the selling points of Xiaomi 12S?
Xiaozhai thinks there are two.
is first, Leica technology, although Xiaomi 12S is the "medium cup" among the three products, it still uses Leica technology, so it is worth looking forward to taking pictures; Xiaomi 12S does not use Sony IMX989, but uses another A super large bottom lens, Sony IMX707, costs more than twice as much as Sony IMX766!
Second, 512GB storage space. Although iPhone13 also has a 512GB version, the price is as high as more than 8,000 yuan. This price is really not as good as buying the iPhone13 Pro, which is better in all aspects; Xiaomi 12S will introduce a 512GB version, and the price may not be as good. The 128GB version of iPhone 13 is higher, so it is slightly better in terms of cost performance.
Even if the iPhone 14 adopts the 512GB version, the price will not be cheap. Xiaozhai guesses that it will be about the same as the previous generation machine; Xiaomi once launched a 512GB storage smartphone worth more than 2,000 yuan, which accelerated the popularity of 512GB storage on smartphones. Now Xiaomi wants to popularize 512GB storage on flagship phones so that more consumers can afford low-priced large-size flagship phones.
Overall, Xiaomi Mi 12S is a flagship phone equipped with Snapdragon 8 Plus chip, optional 512GB storage, and Leica imaging. Although it is a "medium" version, its quality in all aspects is very good, and it is at the same level. The competitiveness is relatively strong. So, will you choose a small-screen flagship phone like Xiaomi 12S?
